Is creating an online campaign part of your 2018 marketing strategy? Do you need a plan to get started? Whether you are an individual, a small non-profit, or a large healthcare organization, a strategic plan is essential to your campaign’s success. In this webinar you will learn how to plan and execute a social media campaign to match your organization’s goals and resources. You will also discover creative ideas and best practice tips from other successful campaigns.
6. Amplify
• Reach more people
• Expand reach
• Multiple exposure
Trust
• Social dynamics
• Listen & Engage
Measurable
• Targeted
• Track Impact
7. Research, Research, Research
• What internal resources do you have (including
available staff and time)
• What has succeeded/failed before for you and
why?
• What is your budget?
• Is your timeline realistic?
Internal
• What external awareness activities are
ongoing?
• What is making a real impact?
• Who are your competitors/potential
collaborators?
• Do you need to hire in outside expertise?
External
19. Geography
• National
• Regional
• Local
• Urban
• Rural
Socio-
Demography
• Age
• Sex
• Income
• Occupation
• Education
Psychography
• Lifestyle
• Attitudes
• Preferences
• Interests
Behavioral
• Relevant
behaviour
• Duration of
behaviour
• Readiness to
change
20. What do they
know/believe
about your
organization
and
campaign
issue?
Perception
Who
influences
them?
Influence
Which online
platforms do
they get their
information
from?
Platforms
45. • Be upfront about how the story will be
used
• Allow people to tell their story in their
own voice
• Avoid stereotyping and victimising
• Share parts of a person’s story that lets
us see the person is more than their
illness
Ethical Storytelling
46. A person’s story is a
precious thing;
take care of it…
and them!
67. Emotional Multipliers
• Interest: Is the idea engaging and
clever?
• Amusement: Is the idea entertaining
and fun?
• Surprise: Is the idea unexpected or
novel?