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8.
Mayo Clinic’s Philosophy of Social Media
“Mayo Clinic believes individuals have the
right and responsibility to advocate for
their own health, and that it is our
responsibility to help them use social
media tools to get the best
information, connect with providers and
with each other, and inspire healthy
choices.”
9.
“This isn’t an addition to
your job. This is part of
your job. This is where
our patients are these
days and this is where we
need to reach them.”
32.
• Social Oomph
• Tweetdeck
• Hootsuite
• Buffer
33.
Geography
• National
• Regional
• Local
• Urban
• Rural
Socio-
Demography
• Age
• Sex
• Income
• Occupation
• Education
Psychography
• Lifestyle
• Attitudes
• Preferences
• Interests
Behavioural
• Relevant
behaviour
• Duration of
behaviour
• Readiness to
change
34.
Normally an organisation has too many
segments it would like to reach.
Targeting is about choosing which ones to
prioritise.
Segmenting and prioritising audiences
improves reach, enhances relevance and
helps put your resources to the best
possible use.
35.
Influencers Are Message Catalysts!
They are people, sometimes
celebrities or influential figures in
your sector, sometimes ordinary
citizens who are passionate about
what you do and have a lot of
connections on social networks,
with the power to amplify your
message.
36.
Once you’ve identified your audience
map this information to social media
behaviour