1.
The water cooler hasn’t vanished; it’s simply
become virtual

2.
Marie Ennis O’Connor
Social Media Consultant
@JBBC
Hello!
My Name Is

3.
Seth Godin
’Good enough’ stopped
being good enough a
long time ago. So why
not be great?

4.
Social Media
the process of people
using online tools and platforms
to share content and information
through conversation and
communication

5.
Fall in love with social media

6.
Social media will not work if you
don’t put the work in

7.
How Social Media Empowers Patients

8.
Mayo Clinic’s Philosophy of Social Media
“Mayo Clinic believes individuals have the
right and responsibility to advocate for
their own health, and that it is our
responsibility to help them use social
media tools to get the best
information, connect with providers and
with each other, and inspire healthy
choices.”

9.
“This isn’t an addition to
your job. This is part of
your job. This is where
our patients are these
days and this is where we
need to reach them.”

10.
The Solution To Pollution Is Dilution

11.
Spot The Fake News!

12.
…but then what about this?

13.
Start Here

14.
POST
People
Objective
Strategy
Technology
POST
POST

15.
Set SMART Goals

16.
Altmetrics

17.
Develop Your Personal Learning Network (PLN)

18.
Follow Journals on Twitter

19.
Tweeting The Meeting

20.
Join Twitter Chats

21.
Google Yourself

22.
Publish on LinkedIN

23.
…and on SlideShare

24.
Be Human

25.
Be Human

26.
Acknowledge and
Thank your Followers

27.
Follow The Rule of Thirds

28.
Digital Professional Reputation = EMR
Establish
Monitor
Respond
Join
Post
Network
Listen
Calm
Polite
Empathic

29.
Set Up Google Alerts

30.
Digital Professional Reputation = EMR
Establish
Monitor
Respond
Join
Post
Network
Listen
Calm
Polite
Empathic

31.
Go Big
Go Bold
Go Bright

32.
• Social Oomph
• Tweetdeck
• Hootsuite
• Buffer

33.
Geography
• National
• Regional
• Local
• Urban
• Rural
Socio-
Demography
• Age
• Sex
• Income
• Occupation
• Education
Psychography
• Lifestyle
• Attitudes
• Preferences
• Interests
Behavioural
• Relevant
behaviour
• Duration of
behaviour
• Readiness to
change

34.
Normally an organisation has too many
segments it would like to reach.
Targeting is about choosing which ones to
prioritise.
Segmenting and prioritising audiences
improves reach, enhances relevance and
helps put your resources to the best
possible use.

35.
Influencers Are Message Catalysts!
They are people, sometimes
celebrities or influential figures in
your sector, sometimes ordinary
citizens who are passionate about
what you do and have a lot of
connections on social networks,
with the power to amplify your
message.

36.
Once you’ve identified your audience
map this information to social media
behaviour

37.
• Surveys (Survey Monkey)
• Polls (PollDaddy; Facebook; Twitter)
• Publically available reports

38.
Doctors
Nurses
Health Care Professionals
Supporters
Volunteers
Donors
Activists
Bloggers
Celebrity supporters
Celebrity activists

39.
Influencer
1k+
Connections
Topics
Prior
Interaction
50+ Klout
Score
Your
Database
Start Here!

40.
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