Project 3

1. Initial Plans
Leticia Pozze

2. Mind Map

3. Mind Map

4. Mood Board

5. Mood Board Analysis
Is there any repetition in the images you have collected?
Repeated colours/images styles/fonts/tone/mood
– There are lots of black and white on the Harrogate bottle.
– On the images it is quite dark, so I think the poster and the advergame
has to contain the same style.
– I like the fonts and the graphics of some posters that I put on my mood
board because they catch the public attention just with this.
How will your mood board influence your final product?
– The mood board will influence my project because I’ll use the colours
of the Harrogate logo.
– My mood board will helps me to see how I can make an bottle and a
character on my pixel animation and the clay character. Also to give
me an idea to how my background on the poster advert.

6. Informal Proposal
Current Idea
Concept In this product will have a poster, a pixel animation and a clay gif to advertising the
Harrogate water to persuade their public to drink more water.
Type of
products you
would make
• Poster
• Advergame
• Clay animation
What you will
need to make
them
• Photoshop
• Clay (Black, brown, blue, pink, yellow and white.)
Audience The target audience is children 0-14 and middle aged 45-64 because they might be
interesting to became a healthy person.

7. Choices
Discounted ideas Reasons for not choosing this
project
Clay animation • I don’t will make a long animation using
the clay because it take time to do a
good character and background. But I’ll
make a gif using clay.
T-shirt design • It is to easy to make, that’s why I don’t
choose this project.