This document contains a student's initial plans for generating music video ideas based on different songs. It includes 3 proposed ideas, with the first focusing on interpreting different themes from an album through creative transitions of a single character. The second proposes a black and white love story interpretation with colored scenes when the couple is together. The third suggests sourcing footage and adding original edits. Strengths and weaknesses of the ideas are summarized. The document also includes details of the selected song "Guillotine" by Jon Bellion, with a description of the artist. It proposes interpreting the song's message of a supportive real love through subtle visual techniques like color grading and lens selection to match the song's pace. Potential areas for further research are identified.

1. Initial Plans
Oliver Nicholson

2. Remember…

3. Idea Generation
• Select a song/track that you like [or don’t like!]
• Generate three ideas for music videos employing styles, techniques
and conventions that we have looked at in previous sessions. Explore
how you could interpret the song differently using different methods
• You can add any extra info you think is relevant, images, mind maps,
etc
• For quick mind maps you could use bubbl.us to generate these

4. Idea one
• Overture – AJR – The Click (2017)
• Focus on one person listen to the song and all
the themes from the music is happening to
him with creative in camera transitions moving
him from scene to scene.
• The song is a combination of all the songs in
the album so there are many different themes
to be shown in the scenes.
• The name of each song could appear with the
use of AE in each scene. It can be motion
tracked or not depending on how its shot.
• One way it could be shot would be to have the
person listen to it instead of the whole album.
Starts with him waiting outside work and
getting a text to say listen to this whole album.
*SONG PLAYS* Back outside going in

5. Idea two
• Guillotine – Jon Bellion
• Focus on a guy and his girl and there
struggles. Black and white when
separated and a pink light or could grade
when together
• The song is about how she is always there
for him even in his emotional states
• Special Effects
• Motion track the title and who by an
opening shot with AE.
• Use in camera transitions and so in post to
move from scene to scene.
• I want to try and do a 360 shot of the main
actor
HOME …

6. Idea three
• Thou Shalt Always Kill – Scroobius Pip
• Sourced footage with my own edits over
the top and most my shot footage.
• The song is modern mick take on pop
culture.
Speed up but in time

8. Summary
• 5 strengths of your ideas you could use
• Not too complex
• Some adventurous shots
• Can look very professional
• Not a lot of after effects work will be needed
• Not too many actors needed either
• 5 weaknesses of you ideas
• Don’t know too many actors
• Editing will take time for idea 3
• Complex transitions could be an issues for idea 1
• The story is on the complex side for idea 2
• Lots of special effects for idea 1

9. Final idea – artist/title/info
• Guillotine – Jon Bellion
• From Long Island, New York, Jon began his artistic career creating
mixtapes. He made is first album in 2016 and released another after
that.
• Many people like him alongside AJR and Quinn XCII
• His genre of music is very new a sort of indie pop combined with
electronic music. It is very up and coming due to the combination of
meaning full lyrics and bouncy rhythms.

10. Final idea – track summary
Summary/analysis of track
• Meaning and content: There are 2 short verses and the chorus is
repeated 3 times. This is also a bridge between the 2 chorus's. The
song is about a real love between two people who support each
other through all the emotions and their actions. They both have
issues but still stay too together
• Duration and pace: It is quite a soulful song for the verses and bopy
and dance-y for the chorus. It is 3.29 and cant really be cut down
unlike most songs.

11. Final idea – your idea
Your creative concept/video synopsis
• The music videos by other artists usually include the artists doing
there stuff but for this one
• I want to tell a story of two people and show there connection
through the video
• I will use the two actors and only two actors show that they only
need each other.

12. Final idea – techniques and styles
Video techniques/style/conventions to be used
• The speed changes and the video can easily match that with the pace
of the cuts and shot type. So for the slow parts I am going to use
close-ups to create a sense of connection with the viewer, I will use
an 85mm lens as it adds a nice bokeh effect wide open. For the faster
more bopyer parts I am going to quick cuts and wide, between 18mm
and 50mm to give context to the scene.
• I will use subtle changes in colour grade to show any changes in the
characters feelings. For example, I will use pinks when they are in
frame as it is an intermate colour used to show love. When only one
of them are in frame I will use a more bland colour and a low contrast
to show how dull life is without eachother

13. Summary
• 5 strengths of your ideas you could use
• Easy to do
• Will look good
• Nice use of special effects that aren’t too intensive
• Easy to do the colour grade
• Wont take too long to shoot either
• 5 weaknesses of you ideas
• Don’t know too many actors
• Will have to decent to pull of nicely
• Will need a few locations
• The edit will be a nightmare as its going to be cut to the beat

14. Potential research targets
• Motion Tracking on After effects
• Scene transitions
• Cloning people in premier pro