1) Momentum is the product of an object's mass and velocity. It represents the "hardness to stop" of a moving object. Greater momentum means it takes more force over time (impulse) to stop the object.
2) Impulse is equal to the change in momentum of an object when a force acts upon it. It is calculated as the force multiplied by the time over which it acts. Greater impulse (more force applied over more time) results in a greater change in an object's momentum.
3) In an egg drop experiment, the goal is to maximize the time over which the stopping force acts upon the egg (impulse) to reduce the average force and prevent cracking. Cush