41. PROTOCOLS ROLES CHANNELS
• clear, understood social media policy for staff (at work and at home)
• make sure other policies are consistent (eg ICT, HR)
• have an agreed system for handling social media relations
42. PROTOCOLS ROLES CHANNELS
• who is responsible for social media relations?
• what skills / competencies are needed for this role?
• working with customer service teams
43. PROTOCOLS ROLES CHANNELS
• in public vs in private
• respond at source?
• use existing council presences to reply?
• be ready for the conversation...
44. principles
• transparency
• timely
• considered
• appropriate tone and style
45. more than just communications
• disruption of traditional hierachies/elites
• digitally-enabled community groups
• duty to involve / promote democracy
• more collaborative and participative
future for local government