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Social media: a revolution in local government communications?

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Examples of social media in use in local government communications, along with a discussion about how social media is changing local government communications

Published in: Business, News & Politics

Social media: a revolution in local government communications?

  1. 1. Social media: a revolution in local government communications? Simon Wakeman Head of Marketing
  2. 2. our experience
  3. 3. podcasting
  4. 4. objectives • create a new two-way communication channel for young people in Medway • get young people actively involved in producing the podcast • help the organisation learn about podcasting as a communications tool
  5. 5. equipment
  6. 6. we learnt… • don’t underestimate time investment • accessibility • pick the best technology
  7. 7. social networks
  8. 8. fuse medway festival
  9. 9. fuse medway festival
  10. 10. fuse medway festival
  11. 11. we learnt… • more than just an online billboard • invest time in interacting and responding • need to offer value to community • need more online/offline integration
  12. 12. microblogging
  13. 13. Medway Council 100
  14. 14. RSPB Medway Council 765 100
  15. 15. SCC 478 RSPB Medway Council 765 100
  16. 16. SCC 1243 people 478 RSPB Medway Council 765 100
  17. 17. SCC RSPB Medway Council
  18. 18. we’re learning… • to provide interesting content • to be human • to monitor and respond
  19. 19. social media relations
  20. 20. we learnt… • role of social media monitoring in issues management • be ready to engage when appropriate • how new media can lead old media
  21. 21. revolution? • skills required • team roles and structure • policies and processes • social media advocacy
  22. 22. four steps to getting started • awareness and readiness • participation • content creating • opening up
  23. 23. simon.wakeman@medway.gov.uk simon@simonwakeman.com +44 (0) 7771 701902 twitter: simonwakeman www.simonwakeman.com/psf2009

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