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how we all became

ELVIS
| a note on online personal brands |
ELVIS




   http://fc05.deviantart.com/fs17/f/2007/165/3/9/Elvis_by_donvitoandolini.jpg
20 years ago,
how would you have found
 information about ELVIS?
bookstore

library               friends

  bookstore library friends
      magazines
magazines encyclopedia family
      ...
TODAY,
   how would you find
information about ELVIS?
Google.
BEN
BEN
20 years ago,
how would you have found
  information about ME?
(yes I was alive 20 years ago)
but you don’t look for
information about strangers…
…unless…
the stranger is asking to be hired.
you would have had
2 pieces of information:
you would have had
 2 pieces of information:



1. cover letter
you would have had
 2 pieces of information:



1. cover letter
2. resume
TODAY,
  how would you find
information about ME?
you might start with
 2 pieces of information:



1. cover letter
2. resume
but ultimately…
Google.
ELVIS > BEN
BEN > ELVIS
BEN= ELVIS
   =
democratization of
INFLUENCE
bottom line:
but why is it important today?
RECESSION
7.6%     7.6%
january unemployment
     (a 16 year high)




                        US News & World Report | February 6, ...
“job seekers find




FEW
OPENINGS
Job seekers find few openings
   in competitive market”
                           -MSN...
the opportunity is too high




and the barrier to entry too low
the opportunity is too high




and the barrier to entry too low
the opportunity is too high



  so where’s the opportunity?




and the barrier to entry too low
so where’s the opportunity?
so where’s the opportunity?

1. the way we find information
   has fundamentally changed--
     Google first.
so where’s the opportunity?

1. the way we find information
   has fundamentally changed--
     Google first.
2. social me...
luckily,
luckily, Google loves Social Media




     SOCIAL MEDIA
                  Mashable | “Take Control of Your Googl...
what is SOCIAL MEDIA?

“Online applications, platforms
    and media which aim to
     facilitate interaction,
 collaborat...
what is SOCIAL MEDIA?



    people having
  conversations online



                         Marta Kagan | June 2008
57%
have joined a social network




                      % of Active Internet Users | Universal McCann | Wave 3.0
45%
have have started a blog




                    % of Active Internet Users | Universal McCann | Wave 3.0
73%
have read a blog




                   % of Active Internet Users | Universal McCann | Wave 3.0
what is SOCIAL MEDIA?

“The future of marketing [even yourself]
   is about acting how you want to be
perceived rather tha...
what is SOCIAL MEDIA?


   the future
what is SOCIAL MEDIA?


   the future
  the present
SOCIAL MEDIA?




AHHHH!
where do i
  start?
places to start:
   (for professionals)



 LinkedIn Facebook
     YOU.com
  YOURBLOG.com
       + niche sites
LinkedIn
LinkedIn
            demographics
users:



         11users in total
             million
                           cnet...
LinkedIn
                demographics
education: users are career bound.




                          The 2008 Social Net...
LinkedIn
                demographics
age: users are mature, career professionals.




                           The 2008...
LinkedIn
            network dynamics
• the kernel idea was an online resume, which you
  could share with professional ne...
LinkedIn
            network dynamics
• the kernel idea was an online resume, which you
  could share with professional ne...
LinkedIn
            network dynamics
• the kernel idea was an online resume, which you
  could share with professional ne...
LinkedIn
            network dynamics
• the kernel idea was an online resume, which you
  could share with professional ne...
LinkedIn
                 what to do
• start by completing your profile and adding your
  connections from the past.
LinkedIn
                 what to do
• start by completing your profile and adding your
  connections from the past.
• con...
LinkedIn
                 what to do
• start by completing your profile and adding your
  connections from the past.
• con...
LinkedIn
                 what to do
• start by completing your profile and adding your
  connections from the past.
• con...
Facebook
Facebook
              demographics
users:


         26.5the united states.
                  million
         users in

...
Facebook
                demographics
education: users are in school.




                           The 2008 Social Netwo...
Facebook
                 demographics
age: surprising diversity, given its background.




                            Th...
Facebook
             network dynamics
• great for connecting and engaging with friends
Facebook
            network dynamics
• great for connecting and engaging with friends
• high potential to re-connect with...
Facebook
            network dynamics
• great for connecting and engaging with friends
• high potential to re-connect with...
Facebook
            network dynamics
• great for connecting and engaging with friends
• high potential to re-connect with...
Facebook
             network dynamics
• great for connecting and engaging with friends
• high potential to re-connect wit...
Facebook
                 things to do
• express your passions and interests
Facebook
                  things to do
• express your passions and interests
• share content with friends (photos, videos...
Facebook
                  things to do
• express your passions and interests
• share content with friends (photos, videos...
Facebook
                  things to do
• express your passions and interests
• share content with friends (photos, videos...
Facebook
                  things to do
• express your passions and interests
• share content with friends (photos, videos...
Facebook
                  things to do
• express your passions and interests
• share content with friends (photos, videos...
YOU.com
YOU.com
YOU.com
                YOU.com

demographics
YOU.com
                 YOU.com

demographics
education: possibilities endless.
age: whatever you want.
type of people: w...
YOU.com
                 YOU.com

demographics
education: possibilities endless.
age: whatever you want.
type of people: w...
YOU.com
                  YOU.com

demographics
education: possibilities endless.
age: whatever you want.
type of people: ...
YOU.com
                YOU.com
                things to do
• your homepage can do anything--literally.
YOU.com
                 YOU.com
                 things to do
• your homepage can do anything--literally.
• take control,...
YOU.com
                 YOU.com
                 things to do
• your homepage can do anything--literally.
• take control,...
YOU.com
                 YOU.com
                 things to do
• your homepage can do anything--literally.
• take control,...
YOU.com
                 YOU.com
                 things to do
• your homepage can do anything--literally.
• take control,...
YOURBLOG.com
YOURBLOG.com
YOURBLOG.com
          YOURBLOG.com
         same ideas as YOU.com
demographics
education: possibilities endless.
age: wha...
YOURBLOG.com
          YOURBLOG.com
                things to do
• demonstrate your expertise/thought leadership.
YOURBLOG.com
          YOURBLOG.com
                things to do
• demonstrate your expertise/thought leadership.
• expres...
YOURBLOG.com
          YOURBLOG.com
                things to do
• demonstrate your expertise/thought leadership.
• expres...
YOURBLOG.com
          YOURBLOG.com
                things to do
• demonstrate your expertise/thought leadership.
• expres...
YOURBLOG.com
          YOURBLOG.com
                 things to do
• demonstrate your expertise/thought leadership.
• expre...
+ niche sites
+ niche sites
+ niche sites
+ niche sites



                http://flickr.com/photos/stabilo-boss
+ niche sites
+ niche sites



                http://flickr.com/photos/stabilo-boss
                http://flickr.com/pho...
+ niche sites
+ niche sites
+ niche sites
(there are many)
 (there are many)



               http://flickr.com/photos/stabilo-boss
value to professionals
• Can make you a more valuable employee
  as you gain online influence and/or
  knowledge
value to professionals
• Can make you a more valuable employee
  as you gain online influence and/or
  knowledge
• Keeps y...
value to professionals
• Can make you a more valuable employee
  as you gain online influence and/or
  knowledge
• Keeps y...
LOOK BEFORE
  YOU LEAP!
KEYS TO
SUCCESS:
KEYS TO SUCCESS

• listen first
KEYS TO SUCCESS

• listen first
• never disengage -- incremental updates rule
KEYS TO SUCCESS

• listen first
• never disengage -- incremental updates rule
• assume that everyone sees everything
  for...
KEYS TO SUCCESS

• listen first
• never disengage -- incremental updates rule
• assume that everyone sees everything
  for...
THINGS TO
REMEMBER:
BE SOCIAL.
BE HELPFUL.
BE CONSISTENT.
BE YOURSELF.
BE IN TOUCH.
BE IN TOUCH
   BEN GROSSMAN
   social media, advertising,
   and marketing strategist
   602 741 0314
   ben@ben-grossman....
QUESTIONS?
  BEN GROSSMAN
   social media, advertising,
   and marketing strategist
   602 741 0314
   ben@ben-grossman.co...
how we all became

ELVIS
| a note on online personal brands |
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How We All Became Elvis: A Note On Online Personal Branding

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Sure you don't have the singing voice or the hips, but you can be Elvis in your own rite. This presentation outlines why personal online branding is more important than ever, gives some starting points for beginners, and some rules for use of social media--all compiled to help you create your online personal brand. For more about Ben Grossman or to request a copy of the presentation, visit http://www.ben-grossman.com

Published in: Technology, Business, Career

How We All Became Elvis: A Note On Online Personal Branding

  1. how we all became ELVIS | a note on online personal brands |
  2. ELVIS http://fc05.deviantart.com/fs17/f/2007/165/3/9/Elvis_by_donvitoandolini.jpg
  3. 20 years ago, how would you have found information about ELVIS?
  4. bookstore library friends bookstore library friends magazines magazines encyclopedia family music retailer encyclopedia family music retailer
  5. TODAY, how would you find information about ELVIS?
  6. Google.
  7. BEN
  8. BEN
  9. 20 years ago, how would you have found information about ME?
  10. (yes I was alive 20 years ago)
  11. but you don’t look for information about strangers…
  12. …unless…
  13. the stranger is asking to be hired.
  14. you would have had 2 pieces of information:
  15. you would have had 2 pieces of information: 1. cover letter
  16. you would have had 2 pieces of information: 1. cover letter 2. resume
  17. TODAY, how would you find information about ME?
  18. you might start with 2 pieces of information: 1. cover letter 2. resume
  19. but ultimately…
  20. Google.
  21. ELVIS > BEN
  22. BEN > ELVIS
  23. BEN= ELVIS =
  24. democratization of INFLUENCE
  25. bottom line:
  26. but why is it important today?
  27. RECESSION
  28. 7.6% 7.6% january unemployment (a 16 year high) US News & World Report | February 6, 2009
  29. “job seekers find FEW OPENINGS Job seekers find few openings in competitive market” -MSNBC 2/17/09
  30. the opportunity is too high and the barrier to entry too low
  31. the opportunity is too high and the barrier to entry too low
  32. the opportunity is too high so where’s the opportunity? and the barrier to entry too low
  33. so where’s the opportunity?
  34. so where’s the opportunity? 1. the way we find information has fundamentally changed-- Google first.
  35. so where’s the opportunity? 1. the way we find information has fundamentally changed-- Google first. 2. social media is the way of the future.
  36. luckily, luckily, Google loves Social Media SOCIAL MEDIA Mashable | “Take Control of Your Google Search Results” | February 19, 2009
  37. what is SOCIAL MEDIA? “Online applications, platforms and media which aim to facilitate interaction, collaboration and the sharing of content” Universal McCann | Wave 3.0
  38. what is SOCIAL MEDIA? people having conversations online Marta Kagan | June 2008
  39. 57% have joined a social network % of Active Internet Users | Universal McCann | Wave 3.0
  40. 45% have have started a blog % of Active Internet Users | Universal McCann | Wave 3.0
  41. 73% have read a blog % of Active Internet Users | Universal McCann | Wave 3.0
  42. what is SOCIAL MEDIA? “The future of marketing [even yourself] is about acting how you want to be perceived rather than talking about it. Social media gives you this possibility by creating experience.” Universal McCann, Wave 3.0
  43. what is SOCIAL MEDIA? the future
  44. what is SOCIAL MEDIA? the future the present
  45. SOCIAL MEDIA? AHHHH!
  46. where do i start?
  47. places to start: (for professionals) LinkedIn Facebook YOU.com YOURBLOG.com + niche sites
  48. LinkedIn
  49. LinkedIn demographics users: 11users in total million cnet News | February 10, 2009
  50. LinkedIn demographics education: users are career bound. The 2008 Social Network Analysis Report | Ignite Social Media
  51. LinkedIn demographics age: users are mature, career professionals. The 2008 Social Network Analysis Report | Ignite Social Media
  52. LinkedIn network dynamics • the kernel idea was an online resume, which you could share with professional networks
  53. LinkedIn network dynamics • the kernel idea was an online resume, which you could share with professional networks • it’s all about connections and introductions-- even if several degrees of separation away
  54. LinkedIn network dynamics • the kernel idea was an online resume, which you could share with professional networks • it’s all about connections and introductions-- even if several degrees of separation away • the site has taken off and added capabilities, which are great to use, but not required.
  55. LinkedIn network dynamics • the kernel idea was an online resume, which you could share with professional networks • it’s all about connections and introductions-- even if several degrees of separation away • the site has taken off and added capabilities, which are great to use, but not required. • connect with people who you could intelligently and meaningfully talk about
  56. LinkedIn what to do • start by completing your profile and adding your connections from the past.
  57. LinkedIn what to do • start by completing your profile and adding your connections from the past. • consider adding applications that link to your presence elsewhere.
  58. LinkedIn what to do • start by completing your profile and adding your connections from the past. • consider adding applications that link to your presence elsewhere. • if you have an area of expertise, be helpful-- answer and ask questions.
  59. LinkedIn what to do • start by completing your profile and adding your connections from the past. • consider adding applications that link to your presence elsewhere. • if you have an area of expertise, be helpful-- answer and ask questions. • highly valuable: collect recommendations and write them as appropriate.
  60. Facebook
  61. Facebook demographics users: 26.5the united states. million users in 2009 Facebook Demographics and Statistics Report | istrategylabs | January 2009
  62. Facebook demographics education: users are in school. The 2008 Social Network Analysis Report | Ignite Social Media
  63. Facebook demographics age: surprising diversity, given its background. The 2008 Social Network Analysis Report | Ignite Social Media
  64. Facebook network dynamics • great for connecting and engaging with friends
  65. Facebook network dynamics • great for connecting and engaging with friends • high potential to re-connect with friends from the past
  66. Facebook network dynamics • great for connecting and engaging with friends • high potential to re-connect with friends from the past • add a personal side to your professional persona/brand
  67. Facebook network dynamics • great for connecting and engaging with friends • high potential to re-connect with friends from the past • add a personal side to your professional persona/brand • remember--originally founded as a network for college students
  68. Facebook network dynamics • great for connecting and engaging with friends • high potential to re-connect with friends from the past • add a personal side to your professional persona/brand • remember--originally founded as a network for college students • popularity within professional realm is growing
  69. Facebook things to do • express your passions and interests
  70. Facebook things to do • express your passions and interests • share content with friends (photos, videos, links, notes, gifts, and groups)
  71. Facebook things to do • express your passions and interests • share content with friends (photos, videos, links, notes, gifts, and groups) • private and public communication with friends
  72. Facebook things to do • express your passions and interests • share content with friends (photos, videos, links, notes, gifts, and groups) • private and public communication with friends • private and public communication with groups
  73. Facebook things to do • express your passions and interests • share content with friends (photos, videos, links, notes, gifts, and groups) • private and public communication with friends • private and public communication with groups • promotion and organization of events
  74. Facebook things to do • express your passions and interests • share content with friends (photos, videos, links, notes, gifts, and groups) • private and public communication with friends • private and public communication with groups • promotion and organization of events • engage with brands
  75. YOU.com YOU.com
  76. YOU.com YOU.com demographics
  77. YOU.com YOU.com demographics education: possibilities endless. age: whatever you want. type of people: whoever you send there.
  78. YOU.com YOU.com demographics education: possibilities endless. age: whatever you want. type of people: whoever you send there. network dynamics
  79. YOU.com YOU.com demographics education: possibilities endless. age: whatever you want. type of people: whoever you send there. network dynamics you decide the purpose, content, look, feel, and everything else.
  80. YOU.com YOU.com things to do • your homepage can do anything--literally.
  81. YOU.com YOU.com things to do • your homepage can do anything--literally. • take control, give your personal brand a look and feel, and decide what content will be there.
  82. YOU.com YOU.com things to do • your homepage can do anything--literally. • take control, give your personal brand a look and feel, and decide what content will be there. • use your homepage as the hub for all of your online (and offline) activities, presences, etc.
  83. YOU.com YOU.com things to do • your homepage can do anything--literally. • take control, give your personal brand a look and feel, and decide what content will be there. • use your homepage as the hub for all of your online (and offline) activities, presences, etc. • be realistic about how often you are going to update it--don’t let the content get stale.
  84. YOU.com YOU.com things to do • your homepage can do anything--literally. • take control, give your personal brand a look and feel, and decide what content will be there. • use your homepage as the hub for all of your online (and offline) activities, presences, etc. • be realistic about how often you are going to update it--don’t let the content get stale. • Google links pointing inward and outward
  85. YOURBLOG.com YOURBLOG.com
  86. YOURBLOG.com YOURBLOG.com same ideas as YOU.com demographics education: possibilities endless. age: whatever you want. type of people: whoever you send there. network dynamics you decide the purpose, content, look, feel, and everything else.
  87. YOURBLOG.com YOURBLOG.com things to do • demonstrate your expertise/thought leadership.
  88. YOURBLOG.com YOURBLOG.com things to do • demonstrate your expertise/thought leadership. • express your non-professional (but appropriate) interests and passions.
  89. YOURBLOG.com YOURBLOG.com things to do • demonstrate your expertise/thought leadership. • express your non-professional (but appropriate) interests and passions. • keep track and comment on media you find interesting and/or relevant.
  90. YOURBLOG.com YOURBLOG.com things to do • demonstrate your expertise/thought leadership. • express your non-professional (but appropriate) interests and passions. • keep track and comment on media you find interesting and/or relevant. • top tools include: Wordpress, Blogger, and Typepad
  91. YOURBLOG.com YOURBLOG.com things to do • demonstrate your expertise/thought leadership. • express your non-professional (but appropriate) interests and passions. • keep track and comment on media you find interesting and/or relevant. • top tools include: Wordpress, Blogger, and Typepad • if you have a YOU.com, host your blog there.
  92. + niche sites + niche sites
  93. + niche sites + niche sites http://flickr.com/photos/stabilo-boss
  94. + niche sites + niche sites http://flickr.com/photos/stabilo-boss http://flickr.com/photos/stabilo-boss
  95. + niche sites + niche sites
  96. + niche sites (there are many) (there are many) http://flickr.com/photos/stabilo-boss
  97. value to professionals • Can make you a more valuable employee as you gain online influence and/or knowledge
  98. value to professionals • Can make you a more valuable employee as you gain online influence and/or knowledge • Keeps you in the market, exposed to opportunity to move up or laterally in a faltering economy
  99. value to professionals • Can make you a more valuable employee as you gain online influence and/or knowledge • Keeps you in the market, exposed to opportunity to move up or laterally in a faltering economy • Allows you to express your non- professional interests (through a personal blog, photo-sharing site, etc.) to potential employers
  100. LOOK BEFORE YOU LEAP!
  101. KEYS TO SUCCESS:
  102. KEYS TO SUCCESS • listen first
  103. KEYS TO SUCCESS • listen first • never disengage -- incremental updates rule
  104. KEYS TO SUCCESS • listen first • never disengage -- incremental updates rule • assume that everyone sees everything forever: no such thing as privacy
  105. KEYS TO SUCCESS • listen first • never disengage -- incremental updates rule • assume that everyone sees everything forever: no such thing as privacy • the best time to develop relationships and to build your network is before you’re asking for something.
  106. THINGS TO REMEMBER:
  107. BE SOCIAL.
  108. BE HELPFUL.
  109. BE CONSISTENT.
  110. BE YOURSELF.
  111. BE IN TOUCH.
  112. BE IN TOUCH BEN GROSSMAN social media, advertising, and marketing strategist 602 741 0314 ben@ben-grossman.com www.ben-grossman.com
  113. QUESTIONS? BEN GROSSMAN social media, advertising, and marketing strategist 602 741 0314 ben@ben-grossman.com www.ben-grossman.com
  114. how we all became ELVIS | a note on online personal brands |

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