Simon Wakeman of Medway Council discusses their Mixit podcast project which aimed to create a new communication channel for young people, involve them in production, and learn about podcasting. The podcast saw 360-400 downloads per show with positive feedback, though limited direct responses. It cost £340 total and required 13-14 hours of staff time per show. Lessons learned included ensuring the organization is ready, addressing accessibility, IT support, audience engagement, and effective promotion.