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Social media hints and tips presentation

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Presented at Association of Colleges communications conference - 19 March 2009 - London.

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Social media hints and tips presentation

  1. 1. Social media Hints and tips Association of Colleges 19 March 2009 Simon Wakeman Head of Marketing
  2. 2. Medway
  3. 3. what is social media?
  4. 4. online conversations
  5. 5. characteristics • participation • openness • conversation • community • connectivity • people
  6. 6. types of social media
  7. 7. types • social networks
  8. 8. types • social networks • blogs
  9. 9. types • social networks • blogs • wikis
  10. 10. types • social networks • blogs • wikis • podcasts
  11. 11. types • social networks • blogs • wikis • podcasts • forums
  12. 12. types • social networks • blogs • wikis • podcasts • forums • content communities
  13. 13. types • social networks • blogs • wikis • podcasts • forums • content communities • microblogging
  14. 14. our experience
  15. 15. podcasting
  16. 16. objectives • create a new two-way communication channel for young people in Medway • get young people actively involved in producing the podcast • help the organisation learn about podcasting as a communications tool
  17. 17. equipment
  18. 18. sample clips
  19. 19. results • 360-400 downloads per show • positive face to face feedback • limited direct responses • experience of new communications tool
  20. 20. we learnt… • be clear why • don’t underestimate time investment • accessibility • pick the best technology
  21. 21. social networks
  22. 22. fuse medway festival
  23. 23. fuse medway festival
  24. 24. fuse medway festival
  25. 25. results • more than 100 “fans” • raised profile among new audience group • maintain presence between festivals • a starting point…
  26. 26. we learnt… • more than just an online billboard • invest time in interacting and responding • need to offer a reason to visit – incentives, exclusives… • need better online/offline integration
  27. 27. microblogging
  28. 28. how Twitter works
  29. 29. Medway Council 100
  30. 30. RSPB Medway Council 765 100
  31. 31. SCC 478 RSPB Medway Council 765 100
  32. 32. SCC 1243 people 478 RSPB Medway Council 765 100
  33. 33. SCC RSPB Medway Council
  34. 34. we learnt… • to provide interesting content • to be human • to monitor and respond • that there aren’t any rules for how councils should be in this space (yet)
  35. 35. media relations
  36. 36. we learnt… • monitor as widely as possible • be prepared to engage when appropriate • internal communications – be joined up • how new media can lead old media
  37. 37. closing thoughts • learn the ropes • get the organisation ready • present a balanced case – risks and benefits • don’t be afraid to try – and have fun!
  38. 38. any questions simon.wakeman@medway.gov.uk simon@simonwakeman.com +44 (0) 7771 701902 twitter: simonwakeman www.simonwakeman.com/aoc

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