6. objectives
• Create a new two-way communication
channel for young people in Medway
• Get young people actively involved in
producing the podcast
• Help the organisation learn about
podcasting as a communications tool
16. results
• more than 100 “fans”
• raised profile among new audience group
• maintain presence between festivals
• a starting point…
17. we learnt…
• more than just an online billboard
• invest time in interacting and responding
• need to offer a reason to visit – incentives, exclusives…
• need better online/offline integration
26. we learnt…
• monitor as widely as possible
• be prepared to engage when appropriate
• internal communications – be joined up
• how new media can lead old media
27. closing thoughts
• learn the ropes
• get the organisation ready
• present a balanced case – risks and benefits
• don’t be afraid to try – and have fun!