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Local government social media - lessons learnt
The document discusses Medway's experiments with new media communication tools like podcasting and social networks. It summarizes the objectives, results, and lessons learned from each tool. Podcasting was moderately successful with hundreds of downloads but limited direct responses. Social networks were more engaging, gaining over 100 fans and raising Medway's profile. Key lessons included being clear on objectives, not underestimating time investment, choosing accessible technology, offering incentives for online visits, and integrating online and offline activities. Overall, the document advocates learning new media skills, preparing organizations for change, and trialing new tools despite risks.
