More than a Profile

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Quick presso given to attendees at the Media Trust's Managing Social Networks event on 12 March 08

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  • UK GlobalFacebook 17m 250mMyspace 5.6 130mFlickr 3.5 81mLinkedin 1m 26m
  • Best Guess: 20m reg’d accounts Rest of World = 40% = 8m UK = 10% of RoW = 800k
  • More than a Profile

    1. 1. More than a profile seeding, growing and managing a community Michael Waugaman michael@waugaman.org twitter : @waugaman
    2. 2. Social Starfish
    3. 3. Take Stock – http://checkusernames.com/
    4. 4. Do You Need Social Media? www.nonprofittechblog.org
    5. 5. Can you DO Social Media? Your Capacity – IT infrastructure, expertise & budget – HR / Culture • ability to produce • ability to change • Existing Skills - RL community building?
    6. 6. Is there a plan? – What will you do with all your new friends? – Do you have a clear and reasonable idea of what you want to achieve through the use of social media?
    7. 7. Which tools fit your organisation best?
    8. 8. The Boots You Wear Bespoke or bootstrap? – off-the-shelf & inflexible – bespoke & expensive (time & money)
    9. 9. • Blogs Tools for – wordpress.com/.org Bootstrapping • Micro-blog – twitter or laconica • Bookmarks – stumbleupon.com – delicious.com • Networks – Facebook.com – Myspace.com – Beebo.com – ning.com • Media focused – Youtube.com – flickr.com – Blip.fm
    10. 10. • WHO do you serve & WHERE do they live?
    11. 11. • ...and the little bird... twitter.com Nature of the conversation? Who’s listening? •Concise – 140 characters •53% of Twitter users are female •Quick & Responsive – often breaking •47% of Twitter users are in the 18-34 age news in/from the real world range. Another 31% are in the 35-49 age range •International - 24/7 •75% of Twitter users have no kids at •‘Go to’ Resource home. Makes sense, as these users are too busy twittering to have a family life... •Hashtags & aggregation on the fly •Twitter attracts a less affluent audience •3rd party applications as 49% of users earn less than 60K per year, no doubt a result of the younger ...on the down side .... user base. •Noisy – can be difficult to filter http://www.marketing-jive.com/2009/03/twitter- demographics-2009.html
    12. 12. The Real Cost Time required to manage popular types of social media http://museumtwo.blogspot.com/
    13. 13. Ready • Listen & Learn before you speak
    14. 14. ...one example of easy listening
    15. 15. • Pick your tools
    16. 16. GOALS (= the thing we want to contribute to) •Reduce child mortality in developing countries •Improve maternal health •Combat HIV/AIDS, Malaria and other diseases www.colalife.org ACTIVITIES 1. Run an effective PR and communications activity 2. Manage the Facebook Group • to keep the Facebook Group growing by keeping existing members • to issues regular newsletter on progress • to respond individually to Wall posters and those who send messages of support 3. Maintain the Google Group to promote through the newsletter to encourage potential enablers and activists to join the Google Group 4. Build relationships with key stakeholders 5. Engage in debate, learn and review
    17. 17. • Think about ... • Process • Roles • Policy / Guidelines • Resources
    18. 18. Steady You’ve decided... • Who’s going to speak for you • How & where they going deliver the message .... Now decide • What is your strategy for bringing this all together?
    19. 19. Tell your story
    20. 20. Listen listen listen ...
    21. 21. ...then give back. • Be authentic • Be dependable & timely • Be flexible on topic but remember your guidelines • Supervise your resource(s)  ...and remember the real world!
    22. 22. Moderation = Control? adjective: – 1. Being within reasonable limits; not excessive or extreme: verb: – 1. To lessen the violence, severity, or extremeness of. – 2. To preside over:
    23. 23. Words of Wisdom from 2002 1. Require Accounts (?) 2. Set and Enforce Rules 3. Employ a Community Manager 4. Sculpt the Input 5. Empower the Community to Help 6. Link Stories to Comments 7. Enable Private Communication 8. Participate … Derek Powazek 9. … But Don’t Feed the Trolls www.powazek.com 10. Give Up Control
    24. 24. Success = Learning • Are WE / THEY listening differently? • What have your audience learned about you? • What have you learned from them?
    25. 25. Footnotes • Slide 2 - Scoble's Social Media Starfish from Getting to First Base: A Social Media Marketing Playbook - http://www.friendswithbenefitsbook.com/ • Slide 3 - Check User Names - http://checkusernames.com/ • Slide 4 - Maslow’s Hierarchy of Need for Nonprofits - http://www.nonprofittechblog.org/build-a- nonprofits-technology-assets-from-the-ground-up-part-2-of-4 • Slide 10 - Social Media Demographics: Facebook’s for girls! - http://connect.icrossing.co.uk/social-media- demographics-facebooks-girls_1562 • Slide 12 - How much can you accomplish in one week of web 2.0? - http://museumtwo.blogspot.com/2008/04/how-much-time-does-web-20-take.html • Slide 23 - Design for Community by Derek Powazek - http://www.amazon.co.uk/Design-Community- Derek-Powazek/dp/0735710759 • Slide 23 - Words of Wisdom from 2002 – http://www.powzek.com/

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