3. definition “ access to the internet using a mobile device connected through a mobile network
4. definition “ access to the internet using a mobile device connected through a mobile network
5. definition “ access to the internet using a mobile device connected through a mobile network
6. definition “ access to the internet using a mobile device connected through a mobile network
7. definition “ access to the internet using a mobile device connected through a mobile network
8. "People are being misled by the advertising. You can't surf the net on a phone with a tiny screen." back in 2000 Mat Hanrahan, Bloor Research
13. marketers say… 3% 20% 39% 12% 26% 0% 50% 100% 2008 2009 2010 2011 2012 % marketers believe mobile will be integral to all marketing campaigns in year Source: IAB, 2008