Social Media For Small Business_eMarketing Techniques 2009_ Jim Kukral

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Jim Kukral's Presentation from the eMarketing Techniques Conference, May 2009 at Corporate College

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Social Media For Small Business_eMarketing Techniques 2009_ Jim Kukral

  1. 1. beyond the website how businesses today are using the “the whole” web
  2. 2. what you will learn
  3. 3. why we use the Internet, past, present and the future
  4. 4. how to go “beyond the website” and how a complete strategy is the best practice
  5. 5. defining and reaching goals of more sales, more leads and more publicity
  6. 6. the tools of the trade in use today. How they work and more importantly, “why” they work
  7. 7. demographics of today’s online customer
  8. 8. how marketing & sales function together online
  9. 9. the expectations of today’s online customer/browser
  10. 10. award-winning blogger
  11. 11. www.jimkukral.com
  12. 12. professional speaker
  13. 13. social media “expert”
  14. 14. 12+ year web guy
  15. 15. coach, consultant & trainer
  16. 16. business builder
  17. 17. why am i here?
  18. 18. inspire you
  19. 19. motivate you
  20. 20. educate you
  21. 21. Your business
  22. 22. only 945 slides left…
  23. 23. why we use the web?
  24. 24. are you thinking like google?
  25. 25. simple problem solving customer-centric
  26. 26. branding
  27. 27. your business doesn’t sell ______ we sell ????
  28. 28. universal truths of today’s internet
  29. 29. nobody reads anymore… they scan
  30. 30. no more interruptions!
  31. 31. short attention spans
  32. 32. people want bargains
  33. 33. easy wins
  34. 34. before the web
  35. 35. after the web
  36. 36. email marketing, seo, landing pages, social media, affiliate marketing, pay per click, lead generation, viral marketing…
  37. 37. beyond the website
  38. 38. the big picture: how do all of these things work together today?
  39. 39. beyond the website
  40. 40. goals?
  41. 41. sales
  42. 42. leads
  43. 43. publicity
  44. 44. communication
  45. 45. is roi possible?
  46. 46. or is this all a waste of time?
  47. 47. the past vs. today
  48. 48. promotion begins months ahead of time, not the day of… thousands of pages of information already exist… customers spread word of mouth through digital channels… result: sold out event before even getting to town
  49. 49. much cheaper… much faster… better…
  50. 50. i believe in roi
  51. 51. i believe in social media
  52. 52. time or money?
  53. 53. there’s always more time…
  54. 54. money runs out eventually…
  55. 55. what is social media?
  56. 56. the difference from traditional communication?
  57. 57. that’s all? (sarcasm required)
  58. 58. “the internet is for kids and geeks, and our consumers will never be online.” - Unnamed 1990’s executive
  59. 59. Visitors to MySpace.com and Friendster.com generally skew older, with people age 25 and older comprising 68 and 71 percent of their user bases, respectively.
  60. 60. More than one-third (34 percent) of visitors to Facebook.com are 18-24 years old, approximately three times the representation of that age segment in the general Internet population. Guess who make up the other 66% or so???
  61. 61. 41% of baby boomers have visited social networks, and in the past three months boomers stopped at these sites an average of eight times.
  62. 62. Dismissing Social Media as being irrelevant to a brand with an older customer base is dangerous. Social Media is already seeing a broadening of its user demographics, and as occurred with the Internet a decade ago, this trend will continue. Not every demographic will engage Social Media in the same way, but in the years to come every demographic will engage Social Media in some way! http://www.experiencetheblog.com/2008/09/social-media-demographics-to-broaden.html
  63. 63. oh yeah? prove it!
  64. 64. online reputation management
  65. 65. but… people might talk about us!
  66. 66. they already are…
  67. 67. control the conversation?
  68. 68. participate in the conversation?
  69. 69. selling: the pitch
  70. 70. nobody cares
  71. 71. they just want to have their problem solved
  72. 72. Recommendations BOOKS: Steve Krug, Don’t Make Me Think Jon Spoelstra, Marketing Outrageously BLOGS: www.ChrisBrogan.com – social media www.CopyBlogger.com – content www.Problogger.com - blogging
  73. 73. Try my $1.00 trial For coaching at TheBizWebCoach.com

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