Social Media - Apply it to your Company Website


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Social Media for Corporations - Basics and Benefits of some of the popular Social Media tools out there (Digg,, Wiki's, Odea, etc)

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Social Media - Apply it to your Company Website

  1. 1. Corporate Excellence Through Social Media Natalie Rebot July 6 2007
  2. 2. What we will discuss today… <ul><li>Social Media in the News </li></ul><ul><li>Trends of internet growth </li></ul><ul><li>Various social media </li></ul><ul><li>Advantages and risks </li></ul>
  3. 3. Something Interesting…,9171,1569514,00.html
  4. 4. From the Article… <ul><li>2007 is… </li></ul><ul><li>… It's a story about community and collaboration on a scale never seen before. It's about the cosmic compendium of knowledge Wikipedia and the million-channel people's network YouTube and the online metropolis MySpace. It's about the many wresting power from the few and helping one another for nothing and how that will not only change the world, but also change the way the world changes. </li></ul>
  5. 5. Introduction Video <ul><li> </li></ul>
  6. 6. Present Trends <ul><li>Globally, out of 6.5 billion population 1.1 billion use net (17% penetration) </li></ul><ul><li>In Asia, out of 3.7 billion population 0.4 billion use net (10.7 % penetration) </li></ul><ul><li>North America and Europe penetration at 70% and 39% respectively. </li></ul>
  7. 8. Traditional Media <ul><li>Print newspapers, magazines, books </li></ul><ul><li>Television </li></ul><ul><li>Radio </li></ul>
  8. 9. What is Social Media? <ul><li>Wikipedia definition: </li></ul><ul><li>Social media describes the online technologies and practices that people use to share opinions, insights, experiences and perspective with each other. </li></ul>
  9. 10. How is it Different from Traditional Media? <ul><li>Social media is also known as Media 2.0 </li></ul><ul><li>User generated content (UGC) </li></ul><ul><li>Contents can be changed after publication </li></ul>
  10. 11. Media 2.0 - Comparison <ul><li>Interactive </li></ul><ul><li>Popularity of the subject </li></ul><ul><li>Usage of text, images, audio and video </li></ul><ul><li>User managing the contents </li></ul>
  11. 12. Media 2.0 - Comparison <ul><li>No limitation for space, time, duration </li></ul><ul><li>Syndication and distribution </li></ul><ul><li>Collating data from other sites eg: Google, RSS feeds, widgets </li></ul>
  12. 14. Evolution of Social Media <ul><li>1970s - E-mail </li></ul><ul><li>1980s - List servers </li></ul><ul><li>1990s - Discussion groups , chats, personal websites </li></ul>
  13. 15. Evolution of Social Media <ul><li>1995 - Social networking sites like </li></ul><ul><li>After 2000 - Blogs, Podcasts, Wikis </li></ul><ul><li>2005 - Web 2.0 various applications like tagging, bookmarking, vLogging, digging, etc. </li></ul>
  14. 16. Social Media - Medium <ul><li>Blogs </li></ul><ul><li>Message boards / social networking </li></ul><ul><li>Podcasts (audio and video) </li></ul><ul><li>Wiki </li></ul>
  15. 18. Blogs <ul><li>Technorati has tracked 70 million blogs as of March 07. They do not cover Myspace and Chinese blogs. </li></ul><ul><li>The estimated number of blogs is around 150 million globally. </li></ul>
  16. 19. Blogs - Creation and Posting <ul><li>120,000 blogs are created every day as per Technorati </li></ul><ul><li>1.4 Million posts per day - Every hour 58,000 postings are done </li></ul><ul><li>Blogs grew from 35 million to 70 million in 320 days </li></ul>
  17. 20. Blogs vs Mainstream Media <ul><li>During Q4 of 2006, out of 100 most popular news sites, 22 were blogs (Rose from 12 during the previous quarter) </li></ul><ul><li>Audience discrimination between blogs and mainstream media getting lesser </li></ul>
  18. 23. Some Blogging Sites <ul><li>Blogger </li></ul><ul><li>Wordpress </li></ul><ul><li>Typepad </li></ul><ul><li>Myspace </li></ul>
  19. 24. Blogs - Characteristics <ul><li>RSS / Atom feed - distribution </li></ul><ul><li>Interactivity </li></ul><ul><li>Informal tone </li></ul><ul><li>Timeliness </li></ul><ul><li>Viral effect </li></ul><ul><li>Visibility in the net </li></ul>
  20. 25. Message Boards and Social Networking <ul><li>Personalized pages </li></ul><ul><li>Connecting with friends and extending network </li></ul><ul><li>Myspace (150 million users) </li></ul><ul><li>Facebook </li></ul><ul><li> </li></ul><ul><li>Slideshare </li></ul><ul><li>Orkut / Yahoo / Google groups </li></ul>
  21. 26. Feed
  22. 27. Podcasts <ul><li>Transferring your PC into a radio station and tower </li></ul><ul><li>Audio format of blog </li></ul><ul><li>Both audio and video </li></ul>
  23. 28. Podcasts <ul><li>The term ‘podcast’ turns around 113 million results in Google </li></ul><ul><li>Estimated number of audio and video podcasts is 2.7 Million (Fedburner) </li></ul><ul><li>Odeo has 3.1 M audio podcasts </li></ul><ul><li>Downloadable to iPod </li></ul>
  24. 29. Podcast servers <ul><li>Podbean </li></ul><ul><li>Odeo and many others </li></ul><ul><li>YouTube, and MySpace for videos </li></ul>
  25. 30. Wiki <ul><li>Definition: </li></ul><ul><li>A website that can be individually or collaboratively edited using a web browser </li></ul><ul><li>There are many wiki’s </li></ul><ul><li>Wikipedia - online encyclopedia - many languages - English 1.7 million articles </li></ul><ul><li> (Something cool to look at) </li></ul><ul><li> </li></ul>
  26. 33. Some More Important Aspects and Tools
  27. 34. Tags <ul><li>A tag is a category or description or keyword that someone (often the creator) assigned to it </li></ul><ul><li>230 million posts are using tags or categories </li></ul><ul><li>35% of users are using tags for their posts and this number is rapidly increasing </li></ul>
  28. 37. Bookmarks <ul><li>Social Bookmarking </li></ul>
  29. 38. Delicious is useful for… <ul><li>Folk who use multiple computers in various locations. </li></ul><ul><li>Discovery of items similar to your selection </li></ul><ul><li>Collecting search strategies and information </li></ul><ul><li>Sharing resources with peers, managers and others </li></ul><ul><li>Web site development </li></ul>
  30. 39. Content in Delicious <ul><li>Database built by general public, contains what others liked </li></ul><ul><li>Focused: Better for popular topics and items </li></ul><ul><li>Currently tends to focus on items of interest to technophiles and young adults, but it is diversifying </li></ul><ul><li>What you add, changes the profile </li></ul>
  31. 40. Specific Sites… <ul><li>Connotea: Like but for scientists (Niche group) </li></ul><ul><li>Go to </li></ul>
  32. 41. Digg is useful for… <ul><li>Digg is a place for people to discover and share content from anywhere on the web. From the biggest online destinations to the most obscure blog, Digg surfaces the best stuff as voted on by users. </li></ul>
  33. 43. How These Tools Assist Corporations <ul><li>Microsoft, IBM, CNN, New York Post and many leading companies have blogs </li></ul><ul><li>Social media brings the stakeholders closer to the organization </li></ul><ul><li>The consumers are able to state their opinions and chat with like minded people </li></ul><ul><li>You empower your consumer in turn they advertise for you through word of mouth </li></ul>
  34. 44. How These Tools Assist Corporations <ul><li>Take the criticisms positively - Convert such postings to improve your relationship </li></ul><ul><li>Create a sense of community and belonging for customers </li></ul><ul><li>Thus creating customer loyalty and customer referrals </li></ul><ul><li>Building a strong base of like minded industry people working together </li></ul>
  35. 46. Thanks <ul><li>Questions? </li></ul><ul><li>This presentation will be made available on for those of you interested. I will email it to you. </li></ul>