Social media and local government - CIPR NE seminar - July 2009

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Social media and local government - CIPR NE seminar - July 2009

  1. 1. Social media and local government Simon Wakeman Head of Marketing
  2. 2. our experience
  3. 3. podcasting
  4. 4. objectives • create a new two-way communication channel for young people in Medway • get young people actively involved in producing the podcast • help the organisation learn about podcasting as a communications tool
  5. 5. equipment
  6. 6. results • 360-400 downloads per show • positive face to face feedback • limited direct responses • experience of new communications tool
  7. 7. we learnt… • be clear why • don’t underestimate time investment • accessibility • pick the best technology
  8. 8. social networks
  9. 9. results • more than 210 “fans” / 77 followers • raised profile among new audience group • maintain presence between festivals • a starting point…
  10. 10. we learnt… • invest time in interacting and responding • need to offer value to community • social networks can be effective for councils on issues/campaigns people actually care about
  11. 11. microblogging
  12. 12. Medway Council 100
  13. 13. RSPB Medway Council 765 100
  14. 14. SCC 478 RSPB Medway Council 765 100
  15. 15. SCC 1243 people 478 RSPB Medway Council 765 100
  16. 16. SCC RSPB Medway Council
  17. 17. we’re learning… • to provide interesting content • to be human • to monitor and respond • that there aren’t any rules for councils in this space (yet)
  18. 18. social media relations
  19. 19. we learnt… • role of social media monitoring in issues management • be ready to engage when appropriate • how new media can lead old media
  20. 20. key barriers for councils • low awareness of potential uses • lack of personal use • blocking access – firewalls and policies • support from IT departments • failing to balance risks vs benefits
  21. 21. closing thoughts • get the team ready • get the organisation ready • understand the bigger picture
  22. 22. simon.wakeman@medway.gov.uk simon@simonwakeman.com +44 (0) 7771 701902 twitter: simonwakeman www.simonwakeman.com/cipr2009

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