Social media and local government

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Presented at Don't Panic Guide to Social Media conference, Barbican, London, 1 April 2009

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  • Social media and local government

    1. 1. Social media and local government Simon Wakeman Head of Marketing
    2. 2. the council picture
    3. 3. research • May 2008 – online survey • 82 responses from 61 councils • 13.8% of all councils responded
    4. 4. social media used in communications 50% 45% 40% 35% 30% 25% 20% 15% 10% 5% 0% Blogs Podcasts Social networks Wikis Video sharing Image sharing Social Virtual worlds websites websites bookmarking Regularly Occasionally Rarely Source: 82 communicators in 61 local authorities surveyed May 2008
    5. 5. plan to use social media in next six months 40% 35% 30% 25% 20% 15% 10% 5% 0% networking Video sharing Image sharing Podcasts Blogs bookmarking Wikis Virtual worlds Social websites websites Social Not used but plan to in next 6 months Source: 82 communicators in 61 local authorities surveyed May 2008
    6. 6. barriers to use • low awareness of potential uses • lack of personal use • blocking access – firewalls and policies • support from IT departments
    7. 7. our experience
    8. 8. podcasting
    9. 9. objectives • create a new two-way communication channel for young people in Medway • get young people actively involved in producing the podcast • help the organisation learn about podcasting as a communications tool
    10. 10. equipment
    11. 11. results • 360-400 downloads per show • positive face to face feedback • limited direct responses • experience of new communications tool
    12. 12. we learnt… • be clear why • don’t underestimate time investment • accessibility • pick the best technology
    13. 13. social networks
    14. 14. fuse medway festival
    15. 15. fuse medway festival
    16. 16. fuse medway festival
    17. 17. results • more than 130 “fans” • raised profile among new audience group • maintain presence between festivals • a starting point…
    18. 18. we learnt… • more than just an online billboard • invest time in interacting and responding • need to offer value to community • need more online/offline integration
    19. 19. microblogging
    20. 20. Medway Council 100
    21. 21. RSPB Medway Council 765 100
    22. 22. SCC 478 RSPB Medway Council 765 100
    23. 23. SCC 1243 people 478 RSPB Medway Council 765 100
    24. 24. SCC RSPB Medway Council
    25. 25. we’re learning… • to provide interesting content • to be human • to monitor and respond • that there aren’t any rules for councils in this space (yet)
    26. 26. social media relations
    27. 27. we learnt… • role of social media monitoring in issues management • be ready to engage when appropriate • internal communications – be joined up • how new media can lead old media
    28. 28. closing thoughts • get the team ready • get the organisation ready • understand the bigger picture don’t be afraid to try – and have fun!
    29. 29. simon.wakeman@medway.gov.uk simon@simonwakeman.com +44 (0) 7771 701902 twitter: simonwakeman www.simonwakeman.com/dpgsm2009

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