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How Social Media is Turning   Sales and Marketing       Upside-down   With Shane Gibson      @shanegibson
“I think that’sgoing tobreak.”           @ShaneGibson Socialized.me
“The Customer Owns    Your Brand”     @ShaneGibson Socialized.me
@ShaneGibson Socialized.me
@ShaneGibson Socialized.me
900 million@ShaneGibson Socialized.me
150 Million@ShaneGibson Socialized.me
300 million updates/day      @ShaneGibson Socialized.me
@ShaneGibson Socialized.me
3Billion Views/Day    @ShaneGibson Socialized.me
Return on Investment     @ShaneGibson Socialized.me
Return on Investment     @ShaneGibson Socialized.me
“It’s not about B2B or B2C it is really about    person to    person.”         @ShaneGibson Socialized.me
“If you think you are a leader and no one is     following you... You’re actually just  going for a walk”      @ShaneGibso...
@ShaneGibson Socialized.me
The Reverse Drip   @ShaneGibson Socialized.me
Rules of Engagement#1 Stop pitching and start connecting#2 Doers win in the game of social media#3 It’s not about you#4 Be...
Who blogs anyway?    @ShaneGibson Socialized.me
@ShaneGibson Socialized.me
@ShaneGibson Socialized.me
@ShaneGibson Socialized.me
@ShaneGibson Socialized.me
@ShaneGibson Socialized.me
Islands@ShaneGibson Socialized.me
Ecosystem@ShaneGibson Socialized.me
Social media            marketing is               about              LISTENING@ShaneGibson Socialized.me
Business Intelligence• Search.Twitter.com• Google Alerts Google.com/alerts• Linkedin.com/signal• Blogsearch.Google.com• Vi...
@ShaneGibson Socialized.me
@ShaneGibson Socialized.me
@ShaneGibson Socialized.me
@ShaneGibson Socialized.me
@ShaneGibson Socialized.me
@ShaneGibson Socialized.me
@ShaneGibson Socialized.me
What Platforms?Blo      gs           @ShaneGibson Socialized.me
@cforbesoklahoma    @ShaneGibson Socialized.me
@cforbesoklahoma    @ShaneGibson Socialized.me
Getting Sociable!   @ShaneGibson Socialized.me
Launch Plan1. Identify Your Goal2. Identify Your Target Audience and your Nanotribes3. Pick the Right Platforms4. Map out ...
ResourcesSlides and links:http://socialized.me/sociablepsSocial Media Podcast:http://closingbigger.netSocialized:http://so...
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Progressive Sealing Social Media for Sales

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Progressive Sealing Social Media for Sales

  1. 1. How Social Media is Turning Sales and Marketing Upside-down With Shane Gibson @shanegibson
  2. 2. “I think that’sgoing tobreak.” @ShaneGibson Socialized.me
  3. 3. “The Customer Owns Your Brand” @ShaneGibson Socialized.me
  4. 4. @ShaneGibson Socialized.me
  5. 5. @ShaneGibson Socialized.me
  6. 6. 900 million@ShaneGibson Socialized.me
  7. 7. 150 Million@ShaneGibson Socialized.me
  8. 8. 300 million updates/day @ShaneGibson Socialized.me
  9. 9. @ShaneGibson Socialized.me
  10. 10. 3Billion Views/Day @ShaneGibson Socialized.me
  11. 11. Return on Investment @ShaneGibson Socialized.me
  12. 12. Return on Investment @ShaneGibson Socialized.me
  13. 13. “It’s not about B2B or B2C it is really about person to person.” @ShaneGibson Socialized.me
  14. 14. “If you think you are a leader and no one is following you... You’re actually just going for a walk” @ShaneGibson Socialized.me
  15. 15. @ShaneGibson Socialized.me
  16. 16. The Reverse Drip @ShaneGibson Socialized.me
  17. 17. Rules of Engagement#1 Stop pitching and start connecting#2 Doers win in the game of social media#3 It’s not about you#4 Be fearless in your contribution to community#5 Don’t be a social spammer, engage#6 Be authentic#7 Be consistent @ShaneGibson Socialized.me
  18. 18. Who blogs anyway? @ShaneGibson Socialized.me
  19. 19. @ShaneGibson Socialized.me
  20. 20. @ShaneGibson Socialized.me
  21. 21. @ShaneGibson Socialized.me
  22. 22. @ShaneGibson Socialized.me
  23. 23. @ShaneGibson Socialized.me
  24. 24. Islands@ShaneGibson Socialized.me
  25. 25. Ecosystem@ShaneGibson Socialized.me
  26. 26. Social media marketing is about LISTENING@ShaneGibson Socialized.me
  27. 27. Business Intelligence• Search.Twitter.com• Google Alerts Google.com/alerts• Linkedin.com/signal• Blogsearch.Google.com• Viralheat.com• Tweetreach.com @ShaneGibson Socialized.me
  28. 28. @ShaneGibson Socialized.me
  29. 29. @ShaneGibson Socialized.me
  30. 30. @ShaneGibson Socialized.me
  31. 31. @ShaneGibson Socialized.me
  32. 32. @ShaneGibson Socialized.me
  33. 33. @ShaneGibson Socialized.me
  34. 34. @ShaneGibson Socialized.me
  35. 35. What Platforms?Blo gs @ShaneGibson Socialized.me
  36. 36. @cforbesoklahoma @ShaneGibson Socialized.me
  37. 37. @cforbesoklahoma @ShaneGibson Socialized.me
  38. 38. Getting Sociable! @ShaneGibson Socialized.me
  39. 39. Launch Plan1. Identify Your Goal2. Identify Your Target Audience and your Nanotribes3. Pick the Right Platforms4. Map out Social Etiquette and Policy (Rules and Tools Training)5. Implement Listening and Engagement Strategy6. Know Core Pains, Dreams and Goals7. Uniquely Communicate Solutions Mixing Marketing and Community @ShaneGibson Socialized.me
  40. 40. ResourcesSlides and links:http://socialized.me/sociablepsSocial Media Podcast:http://closingbigger.netSocialized:http://socialized.meTwitter:@Socializedteam @ShaneGibson Socialized.me

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