Social Media The Rules of Engagement

2,734 views

Published on

Social Media The Rules of Engagement. Presented at the I do Business Summit in Toronto Ontario.

Published in: Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
2,734
On SlideShare
0
From Embeds
0
Number of Embeds
439
Actions
Shares
0
Downloads
11
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide
  • Start is Shane. Mentions social media experts. Steve: We ’re amateurs all learning
  • Shane talks about Krisitan
  • Shane: Hummer Ubertor: Competitor Spam story
  • Shane share ’s his favorite quote
  • Steve covers Disengaged. Introduces thought leaders.
  • Steve Introduces the Reverse Drip
  • Shane is odd.
  • Steve talks about Realtors – Shane talks outsourcing networking
  • Social Media The Rules of Engagement

    1. 1. The Rules of Engagement With Shane Gibson@shanegibson #idobusiness
    2. 2. “I think that’sgoing tobreak.” Socialized.me/idobusinesssocial
    3. 3. “The Customer Owns Your Brand” Socialized.me/idobusinesssocial
    4. 4. Socialized.me/idobusinesssocial
    5. 5. Socialized.me/idobusinesssocial
    6. 6. Socialized.me/idobusinesssocial
    7. 7. 175 Million Socialized.me/idobusinesssocial
    8. 8. 300 million updates/day Socialized.me/idobusinesssocial
    9. 9. 3Billion Views/Day Socialized.me/idobusinesssocial
    10. 10. Socialized.me/idobusinesssocial
    11. 11. 90 Million Active / mo Socialized.me/idobusinesssocial
    12. 12. Mobile Users/Day 7.3M 6.9MDaily Active Mobile Users Socialized.me/idobusinesssocial
    13. 13. 25 Million Unique Socialized.me/idobusinesssocial
    14. 14. 1 Time Buyers st $179.36 $68.78 $80.22Social referral value in e-commerce (Fast Company) Socialized.me/idobusinesssocial
    15. 15. Socialized.me/idobusinesssocial
    16. 16. The Future is Now Socialized.me/idobusinesssocial
    17. 17. “If you think you are a leader and no one is following you... You’re actually just going for a walk” Socialized.me/idobusinesssocial
    18. 18. Socialized.me/idobusinesssocial
    19. 19. The Reverse Drip Socialized.me/idobusinesssocial
    20. 20. Rules of Engagement#1 Stop pitching and start connecting#2 Doers win in the game of social media#3 It’s not about you#4 Be fearless in your contribution to community#5 Don’t be a social spammer, engage#6 Be authentic#7 Be consistent#8 Leverage through influencers and community Socialized.me/idobusinesssocial
    21. 21. BoeingSocialized.me/idobusinesssocial
    22. 22. Mediadecoder.com:“Like many large companies we do not accept unsolicited ideas. Experience showed that most ideas had already been considered by our engineers and that there can be unintended consequences to simply accepting these ideas. The time, cost and risk involved in processing them, therefore, were not justified by the benefits gained.” - Boeing Socialized.me/idobusinesssocial
    23. 23. Don’t outsource your personal brand Socialized.me/idobusinesssocial
    24. 24. Social media marketing is about LISTENINGSocialized.me/idobusinesssocial
    25. 25. Business Intelligence• Search.Twitter.com• Google Alerts• LinkedIn Groups, Questions & Network• Blogsearch.Google.com• Customer blogs and social networks• Competitor news, blogs, and social networks Socialized.me/idobusinesssocial
    26. 26. Blog.suggestionbox.comSocialized.me/idobusinesssocial
    27. 27. Real-Time Feedback Socialized.me/idobusinesssocial
    28. 28. Socialized.me/idobusinesssocial
    29. 29. Score Keeping? Socialized.me/idobusinesssocial
    30. 30. Stakeholder Spotting Socialized.me/idobusinesssocial
    31. 31. Socialized.me/idobusinesssocial
    32. 32. Socialized.me/idobusinesssocial
    33. 33. Tweets tell the future• Computer scientists studied 3 million tweets• 25 movies (including Avatar)• Tweet frequency could be used to accurately predict the box office takings• Content of the messages predict ongoing success.• "Our predictions were incredibly close," Bernardo Huberman, head of the social computing lab at HP Socialized.me/idobusinesssocial
    34. 34. Can we just not do it? Socialized.me/idobusinesssocial
    35. 35. Socialized.me/idobusinesssocial
    36. 36. Socialized.me/idobusinesssocial
    37. 37. Socialized.me/idobusinesssocial
    38. 38. Socialized.me/idobusinesssocial
    39. 39. Socialized.me/idobusinesssocial
    40. 40. Socialized.me/idobusinesssocial
    41. 41. Socialized.me/idobusinesssocial
    42. 42. Socialized.me/idobusinesssocial
    43. 43. Get in the game Socialized.me/idobusinesssocial
    44. 44. What Platforms?Blo gs Socialized.me/idobusinesssocial
    45. 45. Canada’s Biggest Book Launch Party (Until someone tells us otherwise) Socialized.me/idobusinesssocial
    46. 46. Sociable! Book Launch Socialized.me/idobusinesssocial
    47. 47. Getting Sociable! Socialized.me/idobusinesssocial
    48. 48. Launch Plan1. Identify Your Goal2. Identify Your Target Audience and your Nanotribes3. Pick the Right Platforms4. Map out Social Etiquette and Policy (Rules and Tools Training)5. Implement Listening and Engagement Strategy6. Know Core Pains, Dreams and Goals7. Uniquely Communicate Solutions Mixing Marketing and Community8. Leverage through community and thought leaders Socialized.me/idobusinesssocial
    49. 49. ResourcesTraining site:http://closingbigger.netSocialized:http://socialized.me Socialized.me/idobusinesssocial

    ×