Social Media The Rules of Engagement

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Social Media The Rules of Engagement. Presented at the I do Business Summit in Toronto Ontario.

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Social Media The Rules of Engagement

  1. 1. The Rules of Engagement With Shane Gibson@shanegibson #idobusiness
  2. 2. “I think that’sgoing tobreak.” Socialized.me/idobusinesssocial
  3. 3. “The Customer Owns Your Brand” Socialized.me/idobusinesssocial
  4. 4. Socialized.me/idobusinesssocial
  5. 5. Socialized.me/idobusinesssocial
  6. 6. Socialized.me/idobusinesssocial
  7. 7. 175 Million Socialized.me/idobusinesssocial
  8. 8. 300 million updates/day Socialized.me/idobusinesssocial
  9. 9. 3Billion Views/Day Socialized.me/idobusinesssocial
  10. 10. Socialized.me/idobusinesssocial
  11. 11. 90 Million Active / mo Socialized.me/idobusinesssocial
  12. 12. Mobile Users/Day 7.3M 6.9MDaily Active Mobile Users Socialized.me/idobusinesssocial
  13. 13. 25 Million Unique Socialized.me/idobusinesssocial
  14. 14. 1 Time Buyers st $179.36 $68.78 $80.22Social referral value in e-commerce (Fast Company) Socialized.me/idobusinesssocial
  15. 15. Socialized.me/idobusinesssocial
  16. 16. The Future is Now Socialized.me/idobusinesssocial
  17. 17. “If you think you are a leader and no one is following you... You’re actually just going for a walk” Socialized.me/idobusinesssocial
  18. 18. Socialized.me/idobusinesssocial
  19. 19. The Reverse Drip Socialized.me/idobusinesssocial
  20. 20. Rules of Engagement#1 Stop pitching and start connecting#2 Doers win in the game of social media#3 It’s not about you#4 Be fearless in your contribution to community#5 Don’t be a social spammer, engage#6 Be authentic#7 Be consistent#8 Leverage through influencers and community Socialized.me/idobusinesssocial
  21. 21. BoeingSocialized.me/idobusinesssocial
  22. 22. Mediadecoder.com:“Like many large companies we do not accept unsolicited ideas. Experience showed that most ideas had already been considered by our engineers and that there can be unintended consequences to simply accepting these ideas. The time, cost and risk involved in processing them, therefore, were not justified by the benefits gained.” - Boeing Socialized.me/idobusinesssocial
  23. 23. Don’t outsource your personal brand Socialized.me/idobusinesssocial
  24. 24. Social media marketing is about LISTENINGSocialized.me/idobusinesssocial
  25. 25. Business Intelligence• Search.Twitter.com• Google Alerts• LinkedIn Groups, Questions & Network• Blogsearch.Google.com• Customer blogs and social networks• Competitor news, blogs, and social networks Socialized.me/idobusinesssocial
  26. 26. Blog.suggestionbox.comSocialized.me/idobusinesssocial
  27. 27. Real-Time Feedback Socialized.me/idobusinesssocial
  28. 28. Socialized.me/idobusinesssocial
  29. 29. Score Keeping? Socialized.me/idobusinesssocial
  30. 30. Stakeholder Spotting Socialized.me/idobusinesssocial
  31. 31. Socialized.me/idobusinesssocial
  32. 32. Socialized.me/idobusinesssocial
  33. 33. Tweets tell the future• Computer scientists studied 3 million tweets• 25 movies (including Avatar)• Tweet frequency could be used to accurately predict the box office takings• Content of the messages predict ongoing success.• "Our predictions were incredibly close," Bernardo Huberman, head of the social computing lab at HP Socialized.me/idobusinesssocial
  34. 34. Can we just not do it? Socialized.me/idobusinesssocial
  35. 35. Socialized.me/idobusinesssocial
  36. 36. Socialized.me/idobusinesssocial
  37. 37. Socialized.me/idobusinesssocial
  38. 38. Socialized.me/idobusinesssocial
  39. 39. Socialized.me/idobusinesssocial
  40. 40. Socialized.me/idobusinesssocial
  41. 41. Socialized.me/idobusinesssocial
  42. 42. Socialized.me/idobusinesssocial
  43. 43. Get in the game Socialized.me/idobusinesssocial
  44. 44. What Platforms?Blo gs Socialized.me/idobusinesssocial
  45. 45. Canada’s Biggest Book Launch Party (Until someone tells us otherwise) Socialized.me/idobusinesssocial
  46. 46. Sociable! Book Launch Socialized.me/idobusinesssocial
  47. 47. Getting Sociable! Socialized.me/idobusinesssocial
  48. 48. Launch Plan1. Identify Your Goal2. Identify Your Target Audience and your Nanotribes3. Pick the Right Platforms4. Map out Social Etiquette and Policy (Rules and Tools Training)5. Implement Listening and Engagement Strategy6. Know Core Pains, Dreams and Goals7. Uniquely Communicate Solutions Mixing Marketing and Community8. Leverage through community and thought leaders Socialized.me/idobusinesssocial
  49. 49. ResourcesTraining site:http://closingbigger.netSocialized:http://socialized.me Socialized.me/idobusinesssocial

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