Social Media Strategy Workshop: 8 Steps to Create Your Plan
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This document outlines steps for developing an effective social media strategy. It recommends beginning by understanding your audience through creating 1-4 personas. The strategy should then align social media goals with business goals by creating S.M.A.R.T. goals. Understanding competitors allows opportunities to be identified. An audit of current social media presence shows what is and isn't working. The strategy selects key social channels and sets up professional accounts. A content calendar is created to maintain consistency. Progress is tracked against goals and adjustments are made as needed. Tips include choosing optimal post lengths, graphic sizes, and experimenting regularly.
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Social Media Strategy Workshop: 8 Steps to Create Your Plan
- 1. SOCIAL MEDIA STRATEGY WORKSHOP Chrysopigi Vardikou Marketing Consultant, Lecturer in Marketing & Digital Marketing
- 2. hello! I am CHRYSOPIGI VARDIKOU You can find me on LinkedIn at @chrysopigivardikou 2 This presentation will be uploaded on my slideshare & LinkedIn profile soon after the event. The design of the slides is so minimal thanks to SlidesCarnival.com
- 3. A. 1 MILLION FOLLOWERS B. 10000 FOLLOWERS 3 What would you choose?
- 4. A. 1 MILLION FOLLOWERS B. 10000 active FOLLOWERS 4 What would you choose?
- 5. Focus Less on Follower Count and More on Engagement 5 1st takeaway
- 6. A. 10000 active followers B. 1000 true fans 6 What would you choose?
- 7. 👦 1000 TRUE FANS You don’t need a million followers. You just need a thousand true fans. Kevin Kelly 7
- 8. Focus on how much each follower can bring to you 8 2ND takeaway
- 9. AT A GLANCE SET YOUR STRATEGY IN 8 STEPS 1. KNOW YOUR AUDIENCE 2. ALIGN WITH BUSINESS GOALS 3. KNOW YOUR COMPETITION 4. AUDIT YOUR PRESENCE 5. SET UP YOUR ACCOUNTS 6. GET CREATIVE 7. CREATE A SOCIAL MEDIA CONTENT CALENDAR 8. TRACK PROGRESS & ADJUST PLUS PRO TIPS TOOLS & RESOURCES This presentation will be uploaded on my slideshare & LinkedIn profile soon after the event. The design of the slides is so minimal thanks to SlidesCarnival.com 9
- 10. STEP 1. KNOW YOUR audience 10 CREATE 1-4 PERSONAS
- 11. 11 brand actions on social that prompt consumers to purchase
- 12. STEP 2. ALIGN WITH BUSINESS GOALS CREATE SOCIAL MEDIA GOALS & GET THEM S.M.A.R.T. 12
- 13. S.M.A.R.T. GOALS IN SOCIAL MEDIA ▸ Improve social media sign-ups and referrals by 10% this quarter. ▸ Improve social media response rate to 3 hours on average. ▸ Acquire 15% more donors via Facebook page until 1st January ▸ Have our project hashtag posted by 200 users (As part of our dissemination strategy) by June ‘19 13
- 14. THE SOCIAL FUNNEL 14 AWARENESS ENGAGEMENT CONVERSION CONSUMER audience growth rate percentage, post reach, potential reach, social share of voice etc Virality, likes/comments/shares as an engagement rate etc. Bounce rate, conversion, CTR etc Reviews, NPS or CSAT score
- 15. STEP 3. STUDY YOUR COMPETITION TO SPOT OPPORTUNITIES 15
- 16. STEP 4. AUDIT YOUR PRESENCE and see what’s working and what’s not 16
- 17. STEP 5. Decide which channels to use & SET UP YOUR ACCOUNTS 17
- 18. STEP 6. Seek for inspiration 18
- 19. STEP 7. CREATE A SOCIAL MEDIA CONTENT CALENDAR (or ask me to send you mine ) 19
- 20. STEP 8. TRACK PROGRESS & ADJUST MATCH YOUR ANALYTICS WITH YOUR GOALS 20
- 22. PRO TIPS ▸ The right name, avatar, cover photo ▸ The “Make it viral” test ▸ Opt for consistency ▸ The ideal post length ▸ If you share it – 2 to 3 sentences ▸ If you create it – 500 -1000 words ▸ For Twitter users: 100 characters ▸ Choose the right size graphic ▸ Don’t beg for followers or re-shares ▸ Always experiment 22
- 23. “Re-share the same content multiple times in the same platform and across platforms. 23
- 24. “EPHEMERAL CONTENT TO LIVE STREAMING : THE GAME CHANGERS 24
- 25. Thanks! any questions ? You can find me at pigivardicou@Hotmail.com 25
- 26. Tools & resources Social roi calculator https://hootsuite.com/tools/social- roi-calculator TRENDING HASHTAGS https://keyhole.co/ SOCIAL MEDIA METRICS https://blog.hootsuite.com/social- media-metrics/ . 26 SOCIAL LISTENING https://www.brandwatch.com/ SOCIAL MEDIA MANAGEMENT https://www.socialbakers.com Graphics size guide https://www.canva.com/ (Creation) https://sproutsocial.com/landscape (Resizing)
Editor's Notes
- Hello ! I am Chrysopigi, or just Piyi, and today we are going to talk about social media strategy. In order to do so, I want to take you for a mental journey
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