The Exponential influencer #smmastery


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My slides for "The Exponential influencer" June 2016 presentation in Vancouver on how to become a social media influencer and magnetic marketer.

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  • Shane talks about Krisitan
  • The Exponential influencer #smmastery

    1. 1. @ShaneGibson Live Blog: The Exponential Influencer Build an Online Tribe that Accelerates Your Marketing Efforts ShaneGibson Author&ProfessionalSpeaker @ShaneGibson
    2. 2. @ShaneGibson Live Blog: Selling “… is about creating an environment where an act of faith can take place”
    3. 3. @ShaneGibson Live Blog: Creating Trust Value added frequent engagement consistently over time. More value + more time = more trust
    4. 4. @ShaneGibson Live Blog: The Exponential Influencer Strategy 1. Building a magnetic brand 2. The 3 elements of Thought Leadership 3. The 5 Stages of Consent 4. The 9 Immutable Laws of Social Selling 5. Recruiting and connecting with influencers
    5. 5. @ShaneGibson Live Blog: Saying you don’t believe in social media is like saying you don’t believe in the internet @Garyvee
    6. 6. @ShaneGibson Live Blog: Thought Leadership Creates or Curates Relevant Content Builds Community Has Relevant Engaging Conversations networker
    7. 7. @ShaneGibson Live Blog:
    8. 8. @ShaneGibson Live Blog: Relevant content that speaks to your specific audience’s dreams and pains – based upon your real UNIQUE expertise and perspective.
    9. 9. @ShaneGibson Live Blog: Discovery Consumption Interaction Connection Consent The 5 Stages of Consent @ShaneGibson
    10. 10. @ShaneGibson Live Blog: Discovery
    11. 11. @ShaneGibson Live Blog:
    12. 12. @ShaneGibson Live Blog: Being Discoverable • Google places • Social Ads and Retargeting • SEO • All major social media profiles • Guest blogging/writing • Press releases • Writing reviews • In-person (Cards, Networking etc.)
    13. 13. @ShaneGibson Live Blog: Consumption “Tell stories because stories aren’t boring.” – Jay Conrad Levinson
    14. 14. @ShaneGibson Live Blog:
    15. 15. @ShaneGibson Live Blog:
    16. 16. @ShaneGibson Live Blog:
    17. 17. @ShaneGibson Live Blog:
    18. 18. @ShaneGibson Live Blog:
    19. 19. @ShaneGibson Live Blog:
    20. 20. @ShaneGibson Live Blog:
    21. 21. @ShaneGibson Live Blog: What’s Hot •Live, real-time and multi-conversational •Deep content (reports, entire talks, how-to’s etc.) •Research based content
    22. 22. @ShaneGibson Live Blog: Content Formula •Know your audience and nano-tribes •Monitor, listen and learn •Create and curate content online and offline that fulfils a need, solves a problem or helps someone achieve a goal. •Use multiple platforms, profiles and media to expand reach
    23. 23. @ShaneGibson Live Blog: Don’t just make noise
    24. 24. @ShaneGibson Live Blog: Create a Symphony
    25. 25. @ShaneGibson Live Blog:
    26. 26. @ShaneGibson Live Blog: Good Content #AskGaryVee •It appeals to the heart •It’s shareable •It’s native to the platform on which it appears •It breaks through the noise
    27. 27. @ShaneGibson Live Blog: Interaction
    28. 28. @ShaneGibson Live Blog: Connection
    29. 29. @ShaneGibson Live Blog: Connection
    30. 30. @ShaneGibson Live Blog: Consent Sell to me Educate me Stay in-touch Build a relationship
    31. 31. @ShaneGibson Live Blog: “It doesn’t scale because we tell the world, It scales because if we treat 5 people so well they will tell other people... and they will tell five, and those become twenty and that’s when it scales.” - Seth Godin
    32. 32. @ShaneGibson Live Blog: 9 Rules of Engagement @ShaneGibson@Sjagger #1 Stop pitching and start connecting #2 Doers win in the game of social media #3 It’s not about you #4 Be fearless in your contribution to community #5 Don’t be a social spammer, engage #6 Be authentic #7 Be consistent #8 Amplify through community #9 Get Sociable!
    33. 33. @ShaneGibson Live Blog:
    34. 34. @ShaneGibson Live Blog:
    35. 35. @ShaneGibson Live Blog: @JeffBooth @RobBanks
    36. 36. @ShaneGibson Live Blog: @PeterAceto
    37. 37. @ShaneGibson Live Blog: Publish!
    38. 38. @ShaneGibson Live Blog:
    39. 39. @ShaneGibson Live Blog: Build a Tribe
    40. 40. @ShaneGibson Live Blog: Influence 1. Master the 5 Stages of Consent 2. Community, Content & Conversation 3. Publish all the time in multiple mediums “Connect, promote and uplift enough people and you will rise to the top.”
    41. 41. @ShaneGibson Live Blog: Let’s Connect! 604-351-2328 ebook: