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@ShaneGibson Live Blog: SalesAcademy.ca/blog
The Exponential
Influencer
Build an Online
Tribe that
Accelerates
Your Market...
@ShaneGibson Live Blog: SalesAcademy.ca/blog
Selling
“… is about creating an
environment where an act of
faith can take pl...
@ShaneGibson Live Blog: SalesAcademy.ca/blog
Creating Trust
Value added frequent engagement
consistently over time.
More v...
@ShaneGibson Live Blog: SalesAcademy.ca/blog
The Exponential
Influencer Strategy
1. Building a magnetic brand
2. The 3 ele...
@ShaneGibson Live Blog: SalesAcademy.ca/blog
Saying you
don’t believe
in social
media is like
saying you
don’t believe
in ...
@ShaneGibson Live Blog: SalesAcademy.ca/blog
Thought Leadership
Creates or
Curates
Relevant
Content
Builds
Community
Has
R...
@ShaneGibson Live Blog: SalesAcademy.ca/blog
@ShaneGibson Live Blog: SalesAcademy.ca/blog
Relevant content that
speaks to your specific
audience’s dreams and
pains – b...
@ShaneGibson Live Blog: SalesAcademy.ca/blog
Discovery Consumption Interaction Connection Consent
The 5 Stages of Consent
...
@ShaneGibson Live Blog: SalesAcademy.ca/blog
Discovery
@ShaneGibson Live Blog: SalesAcademy.ca/blog
@ShaneGibson Live Blog: SalesAcademy.ca/blog
Being Discoverable
• Google places
• Social Ads and Retargeting
• SEO
• All m...
@ShaneGibson Live Blog: SalesAcademy.ca/blog
Consumption
“Tell stories
because stories
aren’t boring.”
– Jay Conrad Levins...
@ShaneGibson Live Blog: SalesAcademy.ca/blog
@ShaneGibson Live Blog: SalesAcademy.ca/blog
@ShaneGibson Live Blog: SalesAcademy.ca/blog
@ShaneGibson Live Blog: SalesAcademy.ca/blog
@ShaneGibson Live Blog: SalesAcademy.ca/blog
@ShaneGibson Live Blog: SalesAcademy.ca/blog
@ShaneGibson Live Blog: SalesAcademy.ca/blog
@ShaneGibson Live Blog: SalesAcademy.ca/blog
What’s Hot
•Live, real-time and multi-conversational
•Deep content (reports, ...
@ShaneGibson Live Blog: SalesAcademy.ca/blog
Content Formula
•Know your audience and nano-tribes
•Monitor, listen and lear...
@ShaneGibson Live Blog: SalesAcademy.ca/blog
Don’t just make noise
@ShaneGibson Live Blog: SalesAcademy.ca/blog
Create a Symphony
@ShaneGibson Live Blog: SalesAcademy.ca/blog
@ShaneGibson Live Blog: SalesAcademy.ca/blog
Good Content
#AskGaryVee
•It appeals to the heart
•It’s shareable
•It’s nativ...
@ShaneGibson Live Blog: SalesAcademy.ca/blog
Interaction
@ShaneGibson Live Blog: SalesAcademy.ca/blog
Connection
@ShaneGibson Live Blog: SalesAcademy.ca/blog
Connection
@ShaneGibson Live Blog: SalesAcademy.ca/blog
Consent
Sell to me
Educate me
Stay in-touch
Build a relationship
@ShaneGibson Live Blog: SalesAcademy.ca/blog
“It doesn’t scale
because we tell the
world, It scales
because if we treat
5 ...
@ShaneGibson Live Blog: SalesAcademy.ca/blog
9 Rules of Engagement
@ShaneGibson@Sjagger
#1 Stop pitching and start connect...
@ShaneGibson Live Blog: SalesAcademy.ca/blog
@ShaneGibson Live Blog: SalesAcademy.ca/blog
@ShaneGibson Live Blog: SalesAcademy.ca/blog
@JeffBooth @RobBanks
@ShaneGibson Live Blog: SalesAcademy.ca/blog
@PeterAceto
@ShaneGibson Live Blog: SalesAcademy.ca/blog
Publish!
@ShaneGibson Live Blog: SalesAcademy.ca/blog
@ShaneGibson Live Blog: SalesAcademy.ca/blog
Build a Tribe
@ShaneGibson Live Blog: SalesAcademy.ca/blog
Influence
1. Master the 5 Stages of Consent
2. Community, Content & Conversat...
@ShaneGibson Live Blog: SalesAcademy.ca/blog
Let’s Connect!
http://closingbigger.net
http://twitter.com/ShaneGibson
http:/...
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The Exponential influencer #smmastery

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My slides for "The Exponential influencer" June 2016 presentation in Vancouver on how to become a social media influencer and magnetic marketer.

Published in: Business
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The Exponential influencer #smmastery

  1. 1. @ShaneGibson Live Blog: SalesAcademy.ca/blog The Exponential Influencer Build an Online Tribe that Accelerates Your Marketing Efforts ShaneGibson Author&ProfessionalSpeaker @ShaneGibson
  2. 2. @ShaneGibson Live Blog: SalesAcademy.ca/blog Selling “… is about creating an environment where an act of faith can take place”
  3. 3. @ShaneGibson Live Blog: SalesAcademy.ca/blog Creating Trust Value added frequent engagement consistently over time. More value + more time = more trust
  4. 4. @ShaneGibson Live Blog: SalesAcademy.ca/blog The Exponential Influencer Strategy 1. Building a magnetic brand 2. The 3 elements of Thought Leadership 3. The 5 Stages of Consent 4. The 9 Immutable Laws of Social Selling 5. Recruiting and connecting with influencers
  5. 5. @ShaneGibson Live Blog: SalesAcademy.ca/blog Saying you don’t believe in social media is like saying you don’t believe in the internet @Garyvee
  6. 6. @ShaneGibson Live Blog: SalesAcademy.ca/blog Thought Leadership Creates or Curates Relevant Content Builds Community Has Relevant Engaging Conversations networker
  7. 7. @ShaneGibson Live Blog: SalesAcademy.ca/blog
  8. 8. @ShaneGibson Live Blog: SalesAcademy.ca/blog Relevant content that speaks to your specific audience’s dreams and pains – based upon your real UNIQUE expertise and perspective.
  9. 9. @ShaneGibson Live Blog: SalesAcademy.ca/blog Discovery Consumption Interaction Connection Consent The 5 Stages of Consent @ShaneGibson
  10. 10. @ShaneGibson Live Blog: SalesAcademy.ca/blog Discovery
  11. 11. @ShaneGibson Live Blog: SalesAcademy.ca/blog
  12. 12. @ShaneGibson Live Blog: SalesAcademy.ca/blog Being Discoverable • Google places • Social Ads and Retargeting • SEO • All major social media profiles • Guest blogging/writing • Press releases • Writing reviews • In-person (Cards, Networking etc.)
  13. 13. @ShaneGibson Live Blog: SalesAcademy.ca/blog Consumption “Tell stories because stories aren’t boring.” – Jay Conrad Levinson
  14. 14. @ShaneGibson Live Blog: SalesAcademy.ca/blog
  15. 15. @ShaneGibson Live Blog: SalesAcademy.ca/blog
  16. 16. @ShaneGibson Live Blog: SalesAcademy.ca/blog
  17. 17. @ShaneGibson Live Blog: SalesAcademy.ca/blog
  18. 18. @ShaneGibson Live Blog: SalesAcademy.ca/blog
  19. 19. @ShaneGibson Live Blog: SalesAcademy.ca/blog
  20. 20. @ShaneGibson Live Blog: SalesAcademy.ca/blog
  21. 21. @ShaneGibson Live Blog: SalesAcademy.ca/blog What’s Hot •Live, real-time and multi-conversational •Deep content (reports, entire talks, how-to’s etc.) •Research based content
  22. 22. @ShaneGibson Live Blog: SalesAcademy.ca/blog Content Formula •Know your audience and nano-tribes •Monitor, listen and learn •Create and curate content online and offline that fulfils a need, solves a problem or helps someone achieve a goal. •Use multiple platforms, profiles and media to expand reach
  23. 23. @ShaneGibson Live Blog: SalesAcademy.ca/blog Don’t just make noise
  24. 24. @ShaneGibson Live Blog: SalesAcademy.ca/blog Create a Symphony
  25. 25. @ShaneGibson Live Blog: SalesAcademy.ca/blog
  26. 26. @ShaneGibson Live Blog: SalesAcademy.ca/blog Good Content #AskGaryVee •It appeals to the heart •It’s shareable •It’s native to the platform on which it appears •It breaks through the noise
  27. 27. @ShaneGibson Live Blog: SalesAcademy.ca/blog Interaction
  28. 28. @ShaneGibson Live Blog: SalesAcademy.ca/blog Connection
  29. 29. @ShaneGibson Live Blog: SalesAcademy.ca/blog Connection
  30. 30. @ShaneGibson Live Blog: SalesAcademy.ca/blog Consent Sell to me Educate me Stay in-touch Build a relationship
  31. 31. @ShaneGibson Live Blog: SalesAcademy.ca/blog “It doesn’t scale because we tell the world, It scales because if we treat 5 people so well they will tell other people... and they will tell five, and those become twenty and that’s when it scales.” - Seth Godin
  32. 32. @ShaneGibson Live Blog: SalesAcademy.ca/blog 9 Rules of Engagement @ShaneGibson@Sjagger #1 Stop pitching and start connecting #2 Doers win in the game of social media #3 It’s not about you #4 Be fearless in your contribution to community #5 Don’t be a social spammer, engage #6 Be authentic #7 Be consistent #8 Amplify through community #9 Get Sociable!
  33. 33. @ShaneGibson Live Blog: SalesAcademy.ca/blog
  34. 34. @ShaneGibson Live Blog: SalesAcademy.ca/blog
  35. 35. @ShaneGibson Live Blog: SalesAcademy.ca/blog @JeffBooth @RobBanks
  36. 36. @ShaneGibson Live Blog: SalesAcademy.ca/blog @PeterAceto
  37. 37. @ShaneGibson Live Blog: SalesAcademy.ca/blog Publish!
  38. 38. @ShaneGibson Live Blog: SalesAcademy.ca/blog
  39. 39. @ShaneGibson Live Blog: SalesAcademy.ca/blog Build a Tribe
  40. 40. @ShaneGibson Live Blog: SalesAcademy.ca/blog Influence 1. Master the 5 Stages of Consent 2. Community, Content & Conversation 3. Publish all the time in multiple mediums “Connect, promote and uplift enough people and you will rise to the top.”
  41. 41. @ShaneGibson Live Blog: SalesAcademy.ca/blog Let’s Connect! http://closingbigger.net http://twitter.com/ShaneGibson http://linkedin.com/in/shanegibson/ shane@shanegibson.com 604-351-2328 ebook: http://closingbigger.net/saleshacks

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