17. Rules of Engagement
#1 Stop pitching and start connecting
#2 Doers win in the game of social media
#3 It’s not about you
#4 Be fearless in your contribution to community
#5 Don’t be a social spammer, engage
#6 Be authentic
#7 Be consistent
@ShaneGibson Socialized.me
18. George Moen – CEO, Blenz Coffee
@ShaneGibson Socialized.me
24. Social media
marketing is
about
LISTENING
@ShaneGibson Socialized.me
25. “Public sentiment is everything.
With public sentiment, nothing
can fail. Without it, nothing can
succeed.” - Abraham Lincoln
@ShaneGibson Socialized.me
39. Launch Plan
1. Identify Your Goal
2. Identify Your Target Audience and your Nanotribes
3. Pick the Right Platforms
4. Map out Social Etiquette and Policy (Rules and Tools
Training)
5. Implement Listening and Engagement Strategy
6. Know Core Pains, Dreams and Goals
7. Uniquely Communicate Solutions Mixing Marketing
and Community
@ShaneGibson Socialized.me