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@ShaneGibson #GetSociable!@ShaneGibson
@ShaneGibson #GetSociable!
Saying you
don’t believe
in social
media is like
saying you
don’t believe
in the internet
@Gary...
@ShaneGibson #GetSociable!
@ShaneGibson #GetSociable!
@ShaneGibson #GetSociable!
@ShaneGibson #GetSociable!
@ShaneGibson #GetSociable!
@ShaneGibson #GetSociable!
@ShaneGibson #GetSociable!
@ShaneGibson #GetSociable!
“… is about creating an
environment where an act of
faith can take place”
@ShaneGibson #GetSociable!
Discovery Consumption Interaction Connection Consent
@ShaneGibson #GetSociable!
Discovery Consumption Interaction Connection Consent
Mediums
Actions
Tools
Behaviors
Search Eng...
@ShaneGibson #GetSociable!
#1 Stop pitching and start connecting
#2 Doers win in the game of social media
#3 It’s not abou...
@ShaneGibson #GetSociable!
@ShaneGibson #GetSociable!
@ShaneGibson #GetSociable!
@ShaneGibson #GetSociable!
1. Photo
2. Complete Work History
3. Full bio
4. References and Endorsements
5. Connected to Co...
@ShaneGibson #GetSociable!
@ShaneGibson #GetSociable!
@ShaneGibson #GetSociable!
Stakeholder
Spotting
@ShaneGibson #GetSociable!
@ShaneGibson #GetSociable!
@ShaneGibson #GetSociable!
@ShaneGibson #GetSociable!
SCRM
Social
email
Values
Preferences
Data
Relationship
History
Business Intel
Personal Intel
36...
@ShaneGibson #GetSociable!
@ShaneGibson #GetSociable!
@ShaneGibson #GetSociable!
@ShaneGibson #GetSociable!
@ShaneGibson #GetSociable!
1. Focus on “A” Category Prospects
2. Pick the Right Platforms
3. Follow the Rules of Engagemen...
@ShaneGibson #GetSociable!@ShaneGibson
With Shane Gibson
Author & Professional Speaker
@ShaneGibson #GetSociable!
Unconsciously Unskilled
Consciously Unskilled
Consciously Skilled
Subconsciously
Skilled
@ShaneGibson #GetSociable!
@ShaneGibson #GetSociable!
@ShaneGibson #GetSociable!
“There’s no such thing as business ethics…
either you’re ethical or you’re not”
- John Maxwell
@ShaneGibson #GetSociable!
It’s about the people for social brands
@ShaneGibson #GetSociable!
@ShaneGibson #GetSociable!
@ShaneGibson #GetSociable!
@ShaneGibson #GetSociable!
@ShaneGibson #GetSociable!
1. Don’t forget where you came from
2. Find awesome mentors
3. Be yourself
4. Share as a discip...
@ShaneGibson #GetSociable!
You are networking or you are not pursuing
your dream or building you career.
@ShaneGibson #GetSociable!
@ShaneGibson #GetSociable!
1. Be referable don’t gather contacts or pressure for
referrals
2. Be interested not interestin...
@ShaneGibson #GetSociable!
7. Map and seek out the “white hot center”
8. The more you give the more you get
9. Do your due...
@ShaneGibson #GetSociable!
http://closingbigger.net
http://twitter.com/ShaneGibson
http://linkedin.com/in/shanegibson/
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Social Selling and the Art of Failing Forward

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Presented to the BCITMA. Shane Gibson's presentation on Social Selling and the Art of Failing Forward.

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Social Selling and the Art of Failing Forward

  1. 1. @ShaneGibson #GetSociable!@ShaneGibson
  2. 2. @ShaneGibson #GetSociable! Saying you don’t believe in social media is like saying you don’t believe in the internet @Garyvee
  3. 3. @ShaneGibson #GetSociable!
  4. 4. @ShaneGibson #GetSociable!
  5. 5. @ShaneGibson #GetSociable!
  6. 6. @ShaneGibson #GetSociable!
  7. 7. @ShaneGibson #GetSociable!
  8. 8. @ShaneGibson #GetSociable!
  9. 9. @ShaneGibson #GetSociable!
  10. 10. @ShaneGibson #GetSociable! “… is about creating an environment where an act of faith can take place”
  11. 11. @ShaneGibson #GetSociable! Discovery Consumption Interaction Connection Consent
  12. 12. @ShaneGibson #GetSociable! Discovery Consumption Interaction Connection Consent Mediums Actions Tools Behaviors Search Engine Direct Update Shared Update Advertising In-person Print Referral Seminars Publicity Tweets Facebook Updates Blog Posts Video Shares Email Online chats Webinars Seminars Clicked on a link Asks a question Likes an update Retweets Visits website or clicks an ad Phone In-person Newsletter Follows us on Twitter, likes on Facebook Requests a quote, sample or downloads whitepaper Sell to me Educate me Stay-in touch Build a relationship
  13. 13. @ShaneGibson #GetSociable! #1 Stop pitching and start connecting #2 Doers win in the game of social media #3 It’s not about you #4 Be fearless in your contribution to community #5 Don’t be a social spammer, engage #6 Be authentic #7 Be consistent #8 Amplify through community #9 Get Sociable!
  14. 14. @ShaneGibson #GetSociable!
  15. 15. @ShaneGibson #GetSociable!
  16. 16. @ShaneGibson #GetSociable!
  17. 17. @ShaneGibson #GetSociable! 1. Photo 2. Complete Work History 3. Full bio 4. References and Endorsements 5. Connected to Company Page(s) 6. Add Rich Media 7. Start Blogging
  18. 18. @ShaneGibson #GetSociable!
  19. 19. @ShaneGibson #GetSociable!
  20. 20. @ShaneGibson #GetSociable! Stakeholder Spotting
  21. 21. @ShaneGibson #GetSociable!
  22. 22. @ShaneGibson #GetSociable!
  23. 23. @ShaneGibson #GetSociable!
  24. 24. @ShaneGibson #GetSociable! SCRM Social email Values Preferences Data Relationship History Business Intel Personal Intel 360 view SCRM
  25. 25. @ShaneGibson #GetSociable!
  26. 26. @ShaneGibson #GetSociable!
  27. 27. @ShaneGibson #GetSociable!
  28. 28. @ShaneGibson #GetSociable!
  29. 29. @ShaneGibson #GetSociable! 1. Focus on “A” Category Prospects 2. Pick the Right Platforms 3. Follow the Rules of Engagement 4. Use a social CRM like Nimble 5. Follow-up follow-up follow-up
  30. 30. @ShaneGibson #GetSociable!@ShaneGibson With Shane Gibson Author & Professional Speaker
  31. 31. @ShaneGibson #GetSociable! Unconsciously Unskilled Consciously Unskilled Consciously Skilled Subconsciously Skilled
  32. 32. @ShaneGibson #GetSociable!
  33. 33. @ShaneGibson #GetSociable!
  34. 34. @ShaneGibson #GetSociable! “There’s no such thing as business ethics… either you’re ethical or you’re not” - John Maxwell
  35. 35. @ShaneGibson #GetSociable! It’s about the people for social brands
  36. 36. @ShaneGibson #GetSociable!
  37. 37. @ShaneGibson #GetSociable!
  38. 38. @ShaneGibson #GetSociable!
  39. 39. @ShaneGibson #GetSociable!
  40. 40. @ShaneGibson #GetSociable! 1. Don’t forget where you came from 2. Find awesome mentors 3. Be yourself 4. Share as a discipline 5. Publish! 6. Be Social and be Sociable!
  41. 41. @ShaneGibson #GetSociable! You are networking or you are not pursuing your dream or building you career.
  42. 42. @ShaneGibson #GetSociable!
  43. 43. @ShaneGibson #GetSociable! 1. Be referable don’t gather contacts or pressure for referrals 2. Be interested not interesting 3. You can’t have 200 best friends – prioritize 4. Add value with your network 5. Bank your equity (with the right people) 6. It’s a small town
  44. 44. @ShaneGibson #GetSociable! 7. Map and seek out the “white hot center” 8. The more you give the more you get 9. Do your due diligence before you refer 10. Keep Promises, Follow-through 11. Be seen 12. Step it up every year – build your community 13. It’s an asset and it takes time to build. Invest.
  45. 45. @ShaneGibson #GetSociable! http://closingbigger.net http://twitter.com/ShaneGibson http://linkedin.com/in/shanegibson/

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