Social Selling and the Art of Failing Forward
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Presented to the BCITMA. Shane Gibson's presentation on Social Selling and the Art of Failing Forward.
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Social Selling and the Art of Failing Forward
- 2. @ShaneGibson #GetSociable! Saying you don’t believe in social media is like saying you don’t believe in the internet @Garyvee
- 10. @ShaneGibson #GetSociable! “… is about creating an environment where an act of faith can take place”
- 11. @ShaneGibson #GetSociable! Discovery Consumption Interaction Connection Consent
- 12. @ShaneGibson #GetSociable! Discovery Consumption Interaction Connection Consent Mediums Actions Tools Behaviors Search Engine Direct Update Shared Update Advertising In-person Print Referral Seminars Publicity Tweets Facebook Updates Blog Posts Video Shares Email Online chats Webinars Seminars Clicked on a link Asks a question Likes an update Retweets Visits website or clicks an ad Phone In-person Newsletter Follows us on Twitter, likes on Facebook Requests a quote, sample or downloads whitepaper Sell to me Educate me Stay-in touch Build a relationship
- 13. @ShaneGibson #GetSociable! #1 Stop pitching and start connecting #2 Doers win in the game of social media #3 It’s not about you #4 Be fearless in your contribution to community #5 Don’t be a social spammer, engage #6 Be authentic #7 Be consistent #8 Amplify through community #9 Get Sociable!
- 17. @ShaneGibson #GetSociable! 1. Photo 2. Complete Work History 3. Full bio 4. References and Endorsements 5. Connected to Company Page(s) 6. Add Rich Media 7. Start Blogging
- 24. @ShaneGibson #GetSociable! SCRM Social email Values Preferences Data Relationship History Business Intel Personal Intel 360 view SCRM
- 29. @ShaneGibson #GetSociable! 1. Focus on “A” Category Prospects 2. Pick the Right Platforms 3. Follow the Rules of Engagement 4. Use a social CRM like Nimble 5. Follow-up follow-up follow-up
- 30. @ShaneGibson #GetSociable!@ShaneGibson With Shane Gibson Author & Professional Speaker
- 31. @ShaneGibson #GetSociable! Unconsciously Unskilled Consciously Unskilled Consciously Skilled Subconsciously Skilled
- 34. @ShaneGibson #GetSociable! “There’s no such thing as business ethics… either you’re ethical or you’re not” - John Maxwell
- 35. @ShaneGibson #GetSociable! It’s about the people for social brands
- 40. @ShaneGibson #GetSociable! 1. Don’t forget where you came from 2. Find awesome mentors 3. Be yourself 4. Share as a discipline 5. Publish! 6. Be Social and be Sociable!
- 41. @ShaneGibson #GetSociable! You are networking or you are not pursuing your dream or building you career.
- 43. @ShaneGibson #GetSociable! 1. Be referable don’t gather contacts or pressure for referrals 2. Be interested not interesting 3. You can’t have 200 best friends – prioritize 4. Add value with your network 5. Bank your equity (with the right people) 6. It’s a small town
- 44. @ShaneGibson #GetSociable! 7. Map and seek out the “white hot center” 8. The more you give the more you get 9. Do your due diligence before you refer 10. Keep Promises, Follow-through 11. Be seen 12. Step it up every year – build your community 13. It’s an asset and it takes time to build. Invest.