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Ford module3

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Ford module3

  1. 1. Social Media Boot Camp Series Module 3 Blogging, Video and LinkedIn With Shane Gibson @shanegibson
  2. 2. Part 1 - Blogging• How a blog will give you an advantage over competitors that don’t blog• 12 key characteristics of a great blog• What to blog about• Video blogging and YouTube• How to build traffic and subscribers• How to launch a professional blog quickly and cost-efficiently
  3. 3. LinkedIn• How to build a media-rich LinkedIn profile that builds credibility and sells for you• How to prospect and make connections using LinkedIn• LinkedIn tips on saving time while keeping engaged• Setting up a business page• Tools and Tips for increasing your contact base
  4. 4. Islands
  5. 5. Ecosystem
  6. 6. What to blog about?• Frequently Asked Questions (List 20)• New product launches and features (cool factor, fun, innovative, news)• Events on-site or in the community• Your take on local news• Your take on auto news
  7. 7. What to blog about?• Video (Yours and Others)• Twitter stream on a topic• Guest bloggers (experts, influencers, key staff)• Interviews via email, video, skype etc.• Seasonal Tips: Top 10 – Winter, Travel, Back to School, Safety, Performance, Trade-ins• Transcribe Audio/Video
  8. 8. Corporate Blogging Errors✘Marketing materials and brochure ware✘Endless event announcements with no added value✘Cut and paste corporate announcements and press releases✘Product and service pitches✘No comments or heavy moderation✘Not a personal voice
  9. 9. Launch a blog!- Domain Registration: Hostmonster.com orGodaddy.com- Hosting and Wordpress Software:Hostmonster.com- Theme and design? - Socialized! Themes - Custom Themes - DIY or Free
  10. 10. Video• Can be faster to produce than text• Humanizes the message• Easy to distribute and repurpose• Additional SEO benefits• Smartphones make it mobile and instant• Increases conversions• Increases visitor stays
  11. 11. SEO• Search Engine Optimization• Title Tags• URL aka Slug• Content Density• Internal and External Links• Velocity of posting
  12. 12. Building reader base• Post content links (and partial posts) on social networks• Have an email subscription option• Notify customers and existing newsletter subscribers – use newsletter as a digest• Reciprocal guest blogging• Link from all other networks• Put it in print
  13. 13. LinkedIn

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