Social Media Business Strategies


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Social Media Business Strategies delivered by Keith Parnell to Real Estate-XChange on October 28, 2009 in Chesapeake, VA.

Published in: Business, Technology

Social Media Business Strategies

  1. 1. Social Media Business Strategies Keith Parnell @parnellk63
  2. 2. Social Media Revolution http:// =sIFYPQjYhv8
  3. 3. A quick poll, before we get started! Blogging Microblogging Vlogging Tagging Bookmarking Photo Sharing Video Sharing Livecasting Skype or IM Wiki RSS Social Networking Mashups Virtual Worlds Music Community
  4. 4. Why Social Media Marketing for ME? <ul><li>Cost of entry is minimal. </li></ul><ul><li>Your competitor is already there! </li></ul><ul><li>Your current and potential customers are there. </li></ul><ul><li>73.6% of North Americans are on the Internet. </li></ul><ul><li>83% of Internet users watch videos online. </li></ul><ul><li>49% of Internet users use a search engine each day. </li></ul><ul><li>73% of Internet users read blogs. </li></ul><ul><li>57% of Internet users have social network profiles. </li></ul>
  5. 5. Social Media in the Marketing Plan <ul><li>Identify your potential customers. Profile them and understand their likes and dislikes. </li></ul><ul><li>Research and identify where your potential customers hang out, physically and electronically. </li></ul><ul><li>Place yourself in that space ( Fish where the fish are! ) and brand yourself an expert, carefully! </li></ul>
  6. 6. Chris Brogan <ul><li>“Social media, social networking, using Twitter, blogging, and all that, is not an opportunity for you to market.” </li></ul>
  7. 7. Do you Conversation? <ul><li>If we listen, </li></ul><ul><li>we will learn. </li></ul>
  8. 8. I’ve changed! You Haven’t! http:// = heSudg-tfIk
  9. 9. Seth Godin <ul><li>“Interact first, sell second.” </li></ul>
  10. 10. Social Media is NOT the Marketing Silver Bullet <ul><li>Will not generate immediate attention. </li></ul><ul><li>Takes time to build trust and relationships. </li></ul><ul><li>Define your marketing goals and allow social media to fit into an overall strategy that gets you there. </li></ul><ul><li>Social media marketing is an important piece of an inbound marketing campaign when partnered with pay-per-click, Internet advertising, organic search marketing, etc. </li></ul><ul><li>“ Social media must be ‘a part’ of a well-formed, well-strategized marketing plan!” </li></ul>
  11. 11. Basics of an Inbound Marketing Plan Content, Content, Content! Inbound Links
  12. 12. JASE Social Media 2.0
  13. 13. Keith Parnell <ul><li> </li></ul><ul><li>@parnellk63 </li></ul>
  14. 14. <ul><li>This slide intentionally left blank. </li></ul>