ABSDC 2012 Social Media


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Presentation at the ASBDC 2012 conference on Building Your SBDC Center with Social Media

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ABSDC 2012 Social Media

  1. 1. Using Social Media To Build Your SBDCLeverage It Or Get Left Behind
  2. 2. Who is @MichaelBowers?District Center Manager for Ohio SBDC atColumbus State since 2002SBDC State Star for Ohio in 2007Won the SBA Innovation and ServiceCenter of the Year for Ohio and SBARegion Five in 2007Won the State of Ohio SBDC InnovationAward 2011Striving to accelerate the growth ofentrepreneurship and small businessinnovation. #RunNerds Marathoner.Whats worth doing is worth doing for 26.2!
  3. 3. Where is the SBDC at Columbus State
  4. 4. What Are We Doing Today?Discuss the strategic development of a social media strategy.Discuss the various social media platforms and how to bestleverage these to reach your goals.Discuss how to increase outreach to current and prospectiveclients /customers and build awareness in the community.Discuss how to reduce marketing costsHow to manage time to best implement a social media strategy
  5. 5. Ground Rules No Stupid Questions(Although I will talk & Tweet about you afterwards)I love you all it just may not seem like it (Tough Love)
  6. 6. Is this what you look like Right Now?
  7. 7. Why Did We Start With Social?
  8. 8. Why Participate In Social Media?
  9. 9. Why Participate? Marketing is changingThe need to spend money on push advertising is diminishing “Word Of Mouth” is a click away
  10. 10. Why Participate? Your customers are on-line NOW!You must be there too if you are going to reach and sell your customers. If you are not there you can bet your competition is
  11. 11. What Social Media Can Do For You Improved community outreach. Marketing cost savings. Improved client / customer flow. Improved impact Better Results!!!
  12. 12. Anyone Can Do Social Media! I am not a technical person. I know less about programming and computers than anyone.I just know how to push buttons and I have a pretty cool phone.
  13. 13. Social Media Done Right…
  14. 14. Social Media Done Right…Social Media is Strategic
  15. 15. Words of Wisdom…“In preparing for battle I havealways found that plans areuseless, but planning isindispensable.” - Dwight D. Eisenhower
  16. 16. Using Social Media!Social Media is not the TOOLSSocial Media is the strategy and the story behind the tools
  17. 17. Social Media Done Right… Lead Don’t Push
  18. 18. Social Media Done Right…Through “Engagement” You will create “Fans” that will follow you and buy from you
  19. 19. Social Media Done Right… Earn Attention Build TrustTurn into Desired Results
  20. 20. Building Activity ~ Prospecting
  21. 21. Social Media Is Simple…Just Moving People Around the Internet
  22. 22. So, Are You Ready?
  23. 23. Three Steps in SM Development Goals ~ What do you want to achieve? Platforms ~ Where are your customers? This will determine where you should be. Promotion~ How are you going to promote and engage?
  24. 24. Do You Remember Community? Social Media is about Building a “community” of people interested in what you do.
  25. 25. If You Build It Will They Come Strong Value Strong Story Strong Engagement
  26. 26. Your WebsiteWhere The Magic Happens
  27. 27. Your Website Is CriticalThis is where the magichappens and by magic I mean SEO and CONVERSION.
  28. 28. www.SBDCColumbus.com
  29. 29. Our Members
  30. 30. Our Events
  31. 31. OhioGrowthSummit.com
  32. 32. Your Website Is CriticalThis is where the magichappens and by magic I mean SEO and CONVERSION.
  33. 33. www.SBDCColumbus.com
  34. 34. Our Members
  35. 35. Our Events
  36. 36. OhioGrowthSummit.com
  37. 37. OhioGrowthSummit.com
  38. 38. OhioGrowthSummit.com
  39. 39. The Story…Content Marketing
  40. 40. Content MarketingContent Marketing means creating and sharingvaluable free content to attract and convert prospectsinto customers, and customers into repeat buyers.The type of content you share is closely related to whatyou sell; in other words, you’re educating people so thatthey know, like, and trust you enough to do businesswith you.via www.copyblogger.com
  41. 41. Content MarketingYou have to create content ~ Get in the habitof writingEmbrace Brevity ~ Not everything is a 5,000word manifesto. Remember your content willprobably be read on a 3 inch screenKeep it simple ~ This isn’t English class. Writeto your audience.
  42. 42. Content MarketingWhere do you get ideas to write about?What are your customers or prospectsasking you? There is a blog post.
  43. 43. Content Marketing Most important Be Helpful
  44. 44. Your BlogTell Stories About Why People Should Come to Your SBDC
  45. 45. Your BlogThought Leadership Your Expertise Your Value
  46. 46. Your BlogContent Drives Traffic.
  47. 47. Ideas2Deals.com
  48. 48. Embed Video For Content
  49. 49. Write Content ~ Answer Questions
  50. 50. Share Content ~ Links
  51. 51. Social Media Tools You Don’t Buy Drills You Buy Holes
  52. 52. Social Media ToolsFocus on the outcome,the desired result, not the tool
  53. 53. E-Mail Marketing
  54. 54. E-Mail MarketingWith Social you can’t really know if people saw your message.With email at least you know itwent to their email box and you can track opens.
  55. 55. E-Mail Marketing
  56. 56. E-Mail Marketing Email marketing only works ifyou have a quality list to send to.Build a consistent deliver pattern and provide value
  57. 57. FaceBookEngagement Visual Easy
  58. 58. My Personal Facebook Page
  59. 59. facebook.com/SBDC.Columbus
  60. 60. facebook.com/ohiogrowthsummit
  61. 61. facebook.com/ohiogrowthsummit
  62. 62. facebook.com/ohiogrowthsummit
  63. 63. facebook.com/ohiogrowthsummit
  64. 64. FaceBook TipsBe sure to direct people toyour page and ask for the “Like”Facebook.com/SBDC.Columbus
  65. 65. FaceBook Tips You can schedule yourupdates, pictures and videos but be sure to interact and respond. Engagement!
  66. 66. Twitter 140 Characters“Lead” people to where you would like to go.
  67. 67. Twitter.com/MichaelBowers
  68. 68. twitter.com/OHGrowthSummit
  69. 69. twitter.com/Ohio_SBDC
  70. 70. LinkedIn Great for business to business activity.Big in job seeking and full of people considering entrepreneurship
  71. 71. LinkedIn Profile
  72. 72. Linkedin Groups
  73. 73. YouTube People like VisualGreat way to draw attentionGoogle owns it…Google Likes It!
  74. 74. www.youtube.com/ohiosbdc
  75. 75. www.youtube.com/ohiosbdc
  76. 76. www.youtube.com/ohiosbdc
  77. 77. www.youtube.com/ohiosbdc
  78. 78. You Tube Interviews
  79. 79. YouTube Interviews
  80. 80. YouTube Interviews
  81. 81. Pinterest
  82. 82. Goggle +
  83. 83. Goggle+
  84. 84. Goggle+ Hangouts
  85. 85. Podcasting
  86. 86. Podcasting
  87. 87. Webinars
  88. 88. InstagramVisual Social Sharing
  89. 89. SM ManagementYou can manage your sites from a single tool.You don’t have to go to eachsite and it doesn’t take that long.
  90. 90. Hootsuite.com
  91. 91. Hootsuite.com
  92. 92. Buffer.com
  93. 93. Be Sure You Are Listening
  94. 94. Listen With Twitter Search
  95. 95. Listen With Google Alerts
  96. 96. Listen With A Reader ~ RSS
  97. 97. Listen With Hootsuite
  98. 98. Final Thoughts (Almost Done)
  99. 99. Final ThoughtsBe Strategic. What do you Want to accomplish? Always Think Community Engage, Engage, Engage
  100. 100. Final ThoughtsBe Heavy on Content Don’t Push, Lead
  101. 101. Final Thoughts Be Patient. Social is a long term strategy thatwill build long term client/customers Create Small Successes.
  102. 102. Final Thoughts Create Value
  103. 103. Where Am I?E-mail mbowers3@cscc.eduOhio SBDC http://www.sbdccolumbus.com/Blog http://www.ideas2deals.com/Twitter @MichaelBowers and @Ohio_SBDCFacebook https://www.facebook.com/michael.bowers https://www.facebook.com/SBDC.Columbus https://www.facebook.com/Ideas2DealsGoogle + http://gplus.to/MichaelBowersPinterest http://pinterest.com/michaelbowers/LinkedIn http://www.linkedin.com/in/mbowers030
  104. 104. If You Choose to Participate… Do or Do Not… There Is No Try!
  105. 105. The Ohio SBDC at Columbus State p. 614-287-5294 www.SBDCColumbus.com