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BlueStar Social Media Seminar 2

BlueStar Social Media Seminar 2

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BlueStar Social Media Seminar 2

  1. 1. #VTCA13
  2. 2. #VTCA13Saying you don’tbelieve in socialmedia is like sayingyou don’t believe inthe internet
  3. 3. #VTCA13
  4. 4. #VTCA13
  5. 5. #VTCA13
  6. 6. #VTCA13
  7. 7. #VTCA13
  8. 8. #VTCA13
  9. 9. #VTCA13
  10. 10. #VTCA13
  11. 11. #VTCA137.3M6.9MDaily Active Mobile Users
  12. 12. #VTCA13Social referral value in e-commerce (Fast Company)$68.78$80.22$179.36
  13. 13. #VTCA13
  14. 14. #VTCA13
  15. 15. #VTCA13Who blogs anyway?
  16. 16. #VTCA13
  17. 17. #VTCA13
  18. 18. #VTCA13
  19. 19. #VTCA13
  20. 20. #VTCA13
  21. 21. #VTCA13Owned?Earned?Paid?Build YourOwn ATM
  22. 22. #VTCA13
  23. 23. #VTCA13
  24. 24. #VTCA13“If you think you are aleader and no one isfollowing you…You’re actually just goingfor a walk”
  25. 25. #VTCA13
  26. 26. #VTCA13
  27. 27. #VTCA13“Like many large companies we do notaccept unsolicited ideas. Experienceshowed that most ideas had already beenconsidered by our engineers and thatthere can be unintended consequencesto simply accepting these ideas. Thetime, cost and risk involved in processingthem, therefore, were not justified by thebenefits gained.” - Boeing
  28. 28. #VTCA13
  29. 29. #VTCA13
  30. 30. #VTCA13
  31. 31. #VTCA13
  32. 32. #VTCA13George Moen – CEO, Blenz Coffee
  33. 33. #VTCA13
  34. 34. #VTCA13
  35. 35. #VTCA13• Search.Twitter.com• Google Alerts• Linkedin.com/Signal• Customer/Community blogs and socialnetworks• Competitor/Industry news, blogs, andsocial networks
  36. 36. #VTCA13
  37. 37. #VTCA13
  38. 38. #VTCA13
  39. 39. #VTCA13
  40. 40. #VTCA13
  41. 41. #VTCA13
  42. 42. #VTCA13
  43. 43. #VTCA13
  44. 44. #VTCA13
  45. 45. #VTCA13
  46. 46. #VTCA13
  47. 47. #VTCA13
  48. 48. #VTCA13
  49. 49. #VTCA13
  50. 50. #VTCA13
  51. 51. #VTCA131. Align with Business Goals2. Identify Your Your Nano-markets3. Pick the Right Platforms4. Map out Social Media Policy & Educate5. Map out Your Plan6. Implement Listening and EngagementStrategy7. Create focused content/conversations8. Scale through community and relationships
  52. 52. #VTCA13How Can We Help?pembertonfishfinder.blogspot.com
  53. 53. #VTCA13Socialized.me/BlueStarSocializedAcademy.com@ShaneGibson@AnthonyCaridi

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BlueStar Social Media Seminar 2

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