Virtus - Get Sociable! Part 1

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Virtus - Get Sociable! Part 1

  1. 1. Getting Sociable! with @shanegibson
  2. 2. “I think that’sgoing tobreak.”
  3. 3. “The Customer Owns Your Brand” Socialized.me @shanegibson
  4. 4. 800 MillionSocialized.me @shanegibson
  5. 5. 150 MillionSocialized.me @shanegibson
  6. 6. 250 Millionupdates/daySocialized.me @shanegibson
  7. 7. Socialized.me @shanegibson
  8. 8. 2 Billion views/day Socialized.me @shanegibson
  9. 9. “If you think you are a leader and no one is following you... You’re actually just going for a walk” Socialized.me @shanegibson
  10. 10. Socialized.me @shanegibson
  11. 11. “After accruing the initial 120 participants andan additional 144 engaged influencers, theword of mouth power kicked in, as thoseindividuals, proud to have “earned” suchspecial treatment, generated more than 4,600tweets about the new route. This, in turn, led tomore than 7.4 million impressions andcoverage in top blogs and news outlets like theL.A. Times and CNN Money. And all it tookwas making those original 120 participants feelspecial.”Porter Gale – VP Marketing, Virgin Socialized.me @shanegibson
  12. 12. Socialized.me @shanegibson
  13. 13. The Reverse Drip Socialized.me @shanegibson
  14. 14. Socialized.me @shanegibson
  15. 15. Rules of Engagement#1 Stop pitching and start connecting#2 Doers win in the game of social media#3 It’s not about you#4 Be fearless in your contribution to community#5 Don’t be a social spammer, engage#6 Be authentic#7 Be consistent Socialized.me @shanegibson
  16. 16. Social media marketing is about LISTENIN GSocialized.me @shanegibson
  17. 17. Socialized.me @shanegibson
  18. 18. Socialized.me @shanegibson
  19. 19. Use Multiple ChannelsEngagementdb.com Socialized.me @shanegibson
  20. 20. Who blogs anyway? Socialized.me @shanegibson
  21. 21. IslandsSocialized.me @shanegibson
  22. 22. EcosystemSocialized.me @shanegibson
  23. 23. Canada’s BiggestBook Launch Party (Until someone tells us otherwise) Socialized.me @shanegibson
  24. 24. Sociable! Book Launch Socialized.me @shanegibson
  25. 25. Being Socialized.me @shanegibson
  26. 26. Getting Sociable! Socialized.me @shanegibson
  27. 27. Summary1. Marketing is now a conversation2. Know the rules of engagement3. Listen and get proactive in your community4. Remember… get Sociable and use the internet to get off the internet Socialized.me @shanegibson
  28. 28. ResourcesFB.me/sociablebookhttp://closingbigger.nethttp://twitter.com/shanegibsonhttp://slideshare.net/shanegibson Socialized.me @shanegibson

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