The document emphasizes the importance of social media engagement and strategies for building community connections. It lists key recommendations for effective social media use, such as setting goals, identifying markets, and creating authentic content. It also highlights user statistics and the growth of the social media platform mentioned.

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With @ShaneGibson

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Owned?
Earned?
Paid?
Build Your
Media Asset

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• 650,000 new members per day
• 5 million + Buttons clicked per day

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100 Million/mo
49 % of
Top 100
28 % of 18 – 29 year olds
13 % of 30 – 49 year olds
3% of 50 – 65 year olds

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200M
115M

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#1 Stop pitching and start connecting
#2 Doers win in the game of social media
#3 It’s not about you (the 90/10 Rule)
#4 Be fearless in your contribution to community
#5 Don’t be a social spammer, engage
#6 Be authentic
#7 Be consistent
#8 Leverage through staff and community

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Jim Keenan
A Sales Guy Consulting

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SCRM
Social
email
Values
Preferences
Data
Relationship
History
Business Intel
Personal Intel
360 view
SCRM

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• Sharing Tools
• Industry Blogs
• Google Alerts
• Geographic and Vertical Specific News
• Experts list on Twitter
• Zite
• Linkedin.com/ Pulse

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1. Set marketing and sales goals that include
social media
2. Identify your markets
3. Pick the Right Platforms
4. Map out Social Media Policy & Train Staff
5. Map out Your Plan
6. Start listening and talking to customers
7. Create focused content/conversations
8. Leverage through staff and community

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ClosingBigger.net/mmda
@ShaneGibson