As Media Studies - Primary Research Evidence Sean Wayne - 1254

1. Music Magazine Questionnaire
Results.
Sean Wayne
Candidate number: 1254
Centre number: 64135

2. The majority of the people that filled in this
questionnaire was people aged between 12-18.
with one person being aged between 19-24 and
2 people that are over the age of 55. This
connotes that I need to reconsider my target
audience as most of the people that showed an
interest in the questionnaire were younger than
my target audience.
The majority of the people that answered my
questionnaire where female, meaning that if the
majority of the readership is female. This
connotes that I may need to slightly adjust the
colour scheme as it connotes that more girls are
interested in my magazine than expected, and
they may not like the current colour scheme.
75%
8%
0%0%
17%
What is your age?
12 to 18
19 to 24
25 to 34
35 to 54
42%
58%
Are you male or female?
Male
Fmale

3. The majority of the people that answered
thought that the picture of the featured artist is
the most important thing to see on the cover of
a music magazine. This connotes that when I
design the front cover of my magazine, I need to
make sure to make the artists picture stand out.
The majority of the people that answered said
favourite genre of music was rock, with the over
55 male also saying his favourite genre is rock.
This connotes that my magazine will be covering
the most popular music genre for not only
overall but also for my target audience
8%
42%25%
25%
The most Important aspect of
the magazine?
Main Headline
Picture of the featured artist
Magazine Name and Logo
List of the featured Artists
42%
34%
8%
0%
0%
8%
8%
Favourite genre of music?
Rock
Pop
Alternative
Classical
Country/Folk
Rap

4. The majority of the people that answered thought that
both information and pictures are important. This
therefore connotes that I need to make sure that I
create a good balance between the two in my
magazine.
The majority of the people that answered
wanted a chance to win concert tickets or a free
CD with the magazine as a offer/promotion.
This connotes that I need to make these sort of
offers in my magazine
8%
25%
67%
What do you prefer to see on a music
magazine cover page?
More Information than
Pictures
More Pictures and
Information
Equal Information and
Pictures
33%
8%42%
17%
Promotion/offers that are most
appealing?
A CD
Merchandise
Win Festival tickets
Meet Featured Artist

5. All of the options for this question were pretty
much equal with new on up and coming artists
being slightly more popular than the rest. This
connotes that I need to focus on up and coming
artist, but still including a balanced amount of
other subjects too.
The majority of the people that answered that
they wanted to see an article on the music
career of an artist or the artists opinions on a
topic. This connotes that I have to make sure
that when writing articles, I need to focus on the
artists careers and opinions more than other
topics.
17%
25%
20%
20%
18%
Most important topics?
Articles on featured artists
Articles on up and coming artists
Music charts
Concerts news
Album news
8%
0%
42%
50%
What should the interview be
about?
The artists personal
affairs
The artists nex
album/concert
The artists opinions and
beliefs
The artists music career

6. The majority of the people that answered don’t
by magazines at all. This connotes that I need to
come up with an exiting article/colour scheme
that will appeal to these people.
The majority of the people are willing to pay
about £2 - £3 for a music magazine. This
connotes that I need to guarantee that my
magazine will cost around this price.
83%
9%
8%
0% 0%
How many magazines do you
buy in a month?
0
1
2 to 3
4 to 5
6 +
0%
33%
42%
25%
0% 0%
How much would you pay for a
Music magazine?
For Free
£1.00 - £2.00
£2.01 - £3.00
£3.01 - £4.00
£4.01 - £5.00

7. As the questions on my hard copy questionnaire were identical to the questions on my ‘survey
monkey’ survey, I decided to fill in the answers of my hard copy questionnaire to my survey monkey so
that all of the answers of my questionnaires were recorded together. By doing this I was able to break
down the results of questionnaire more easily as I was able to compare all of the results together.
So all of the results of both questionnaires are represented in the tables from survey monkey shown in
the previous slides.

8. Conclusion
• In conclusion, this questionnaire shows that I need to make a few corrections to my magazine
design to give customers what they want out of a music magazine. On top of that I found that
many people do not tend to buy music magazines, therefore I have to put create interesting
articles and prizes to be won, in order to attract those people to begin to buy this magazine. I
was also able to find out what customers expect out of a music magazine, giving me ideas on
what to include and how to include it. By doing this I should be able to attract new readers to
buy my magazine.