The document presents results from audience research on music magazine preferences and purchasing behaviors. Some key findings include: - Readers are most interested in high quality images and interviews rather than reviews. - The cover image is the main factor that initially attracts readers to a magazine. - Most readers would be willing to pay between £1-£2 for a magazine, so pricing it cheaply could attract more readers. - Readers prefer magazines that have equal measures of images and text. - Including an incentive like a free CD would encourage people to buy the magazine. - Black, red, orange and yellow are popular color choices for a music magazine cover. - Readers would be most likely

1. Audience research: results and
conclusions
AS Media Studies

2. HowOften Do you Purchase aMusic Magazine?
These results show that the people who do buy a music magazine usually buy their chosen magazine once a month however
due to there not being a hug gap between the numbers who buy the monthly and weekly, it suggests that they are fairly
evenly split.
Never Once a week Once a fortnight Once a month
7 6 0 7

3. What factor of amusic magazine would you consider most important ?
Upcoming Concert Information Posters Interviews High quality ImagesReviews News
4 2 7 5 0 2
These results imply that the two main factors that readers are most interested in are high quality images and interviews rather
than reviews.

4. What factor attracts you to a music magazine?
Bands included in articles cover image colours used incentives exclusive articles
4 6 4 4 2
This shows that for most people the cover image is the convention that initially attracts them to a particular music magazine. this
tells me that my cover image on my magazine front cover has to be of a very high standard as it is the magazines main attraction.

5. How much would you be willing to pay for amusic magazine?Magazine?(maximum)
£1.00 £1.50 £2.00 £2.50 £3.50 More
2 6 5 4 2 1
As this bar chart shows that the number of people willing to buy a magazine reduces as the price increases, I will now price my
magazine wuite cheaply to attract more readers. This may mean that i have to make my magazine slightly shorter to reduce printing
costs.

6. Doyouprefermusicmagazinestobemainlytextbasedorimagebased?
Image Text Equal measures of both
5 4 11

7. Would an incentive encourage you to buy amagazine eg free cd ect?
yes no
19 1
with only one result out of twenty saying that an incentive wouldn't affect their
decision I will definitely include an incentive or an incentive banner on my
front cover.

8. Whatcoloursdoyoufinddistinctiveandattractiveonamusicmagazine? (Eachpersonwasabletochosetwocolourseach)
Red Orange Yellow Green Blue Purple Black
8 6 6 4 3 2 11
This bar chart reveals that an overwhelming amount of people chose black as one of their 2 chosen colours. as i hoped it also
shows that red orange and yellow, the main colours that I want to use, are also incredibly popular.

9. What music magazine would you be most likely to buy?
Q Kerrang Metal Hammer NME Rock Sound
1 11 3 1 4
From my target audience, most people have stated that they would be most likely to buy Kerrang magazine, therefore i will base
my magazine on Kerrang for the majority of the graphics.

10. Name of an artist that you like?
Biffy Clyro AskingAlexandria Entershikari Crossfaith BulletForMy Valentine Bringme the horizon Letlive Of Mice And Men
3 2 3 1 5 3 2 1
Although my results are diverse and widely split, they still reveal that all of my target audience like music from the rock/metal
genre.