A digipak is a special album or DVD packaging presented in a CD case format. It is made of cardboard or paper folded around a plastic case to securely hold the disc. Digipaks became popular in the early 2000s for special or deluxe editions. They are designed to fold into a square shape and can have multiple panels. The front and back panels feature large, eye-catching artwork related to the artist or songs to attract customers. Inside contains the plastic disc holder and more subtle design elements like lyrics, info, and messages.

1. Conventions of a
Digipak

2. WHAT IS A DIGIPAK
A album or dvd presented in cd format in a case and packaging, is also
registered trademark of AGI media, a MeadWestvaco.
-Normally have a gatefold like a book
-Made of card/paper and plastic
-Normally used on special editions or deluxe albums
They became popular with artist and record labels in the early
2000s

3. • DigiPaks are designed to fold into a square Cd
case. They can fold many different ways and
cam have different amounts of panels.
- The front and back panels are the main ‘promoters’ of the Cd and are very
much used to draw in the customers.
- The inside of the DigiPak is used more for the info and extra bits todo with
the artist or song.
- The theme of the inside packaging normally is more subtle compared to
the outside packaging.
- The cardboard/ paper folds around the plastic case which secures the disc
in place

4. • The front of Digipaks tent to have a lerge eye-
catching picture on them.
• The picture illustrated on the front pannels tend to
have some relation to the song or artist.
• The song/album title is also found on the front
panel.

5. • Inside a Digipak you can find the plastic holder for
the actual cd itself. A lot of plastic holders are now
see-through with another piece of album artwork
behind which goes with the rest of the packaging.
• You can also find more information and artwork to
do with the disc. Extra info provided within the
packaging would include song lyrics, artist info and
personal messages.