2. -what is a digipak? //
-what are the sizes?
-what are the different styles?
-what information/text is included in a digipak?/
-what is featured/highlighted on the front? The back? The inside? //
-where does the cd go? //
-what is conventional or expected about the graphics or photography? //
-is the artist featured? Why or why not? How? //
-is there a 'brand' that is established that in consistent with the artist in their other promotional material?
3. What is a Digipak
A digipak is packaging used on DVDs, CDs and games.
It is a registered trade mark of AGI media
They commonly have a gatefold, as a book would.
The outer packaging is usually made of paper or card, and
the interior packaging is made of plastic.
They're more used for special releases.
Sizes- Standard size ‘CD style’ digipak with one disk (can be
4 or 6 panels), 5.45”W x 4.95”H x 0.25”D. 2
disk digipak (again, 4 or 6 panels): 5.5”W x 4.95”H x 0.44”D
4. Front
The front of a digipak
includes the names of the
artist and the album. It may
also include some of the
names of the hits on the
album
The picture on the front of a digipak is
important, as it is supposed to grab the
attention of a customer. The artist is often
included in the picture on the front, as their
fan base will see it and want to buy it.
The front of a digipak will also often
include a ‘Parental guidance’ sticker,
warning parents if the CD has explicit
tracks on it
5. Inside
The CD is kept in the middle compartment. This
plastic is commonly transparent with an image
behind it which stays in the theme of the CD
The inside of the
digipak often includes
some information
about the album, such
as song lyrics and
some information
about the artist.
Inside the digipak there
may also be personal
messages from the
artist.
6. Back
The back of a digipak will have a list of
the tracks on the album.
The back of the digipak will also contain the
barcode, which is needed to price it.
The back also includes the business sideof
things, including the record label, the date it
was released, copyright details etc.