A digipak is a type of CD and DVD packaging that was popularized in the early 2000s. It has a gatefold design like a book, with paper or cardboard outer packaging containing a plastic inner case that holds the disc. Digipaks typically fold into a square shape but can have different folding patterns. The front cover usually features a large eye-catching image related to the artist or album, along with the album title and information. The inside plastic holder is often clear to show additional artwork behind the disc and may contain lyrics, messages or details about the music. Digipaks vary in their specific designs to suit different artists.

1. C H A R L O T T E E L D O N
CONVENTIONS OF A
DIGIPAK

2. WHAT IS A DIGIPAK?
• A digipak is a type of CD and DVD packaging that was
popularised by mainstream artist and record labels in
the early 2000’s
• It normally has a gate fold like a book and the outer
packaging is made of paper or card
• The inner packaging is the only part that contains plastic
• This is largely different from a standardised CD cases
and often leaves digipaks somewhat vulnerable to
damage or wear and tear.

3. DIGIPAK EXAMPLES

4. HOW IT WORKS

5. HOW IT WORKS
• Digipaks typically fold into a square CD case
but have several different folding patterns.
This means the number of panels inside can
differ largely.
• The front and back cover are used to draw
the costumers attention away from
competing products and consist of the main
promoters
• The inside contains the general information
and extra content pertaining to the artist or
the music, the inside is typically more subtle
than the outer folds.
• Paper folds around the plastic case can hold
the disc in place.

6. FRONT
• The front cover typically has a large eye-catching
picture, often of the artist or related to a song on the
album. The album name is normally found on the front
cover and is themed to fir the overall image of the artist
and their album.

7. CONVENTIONS
Bonus
content
Artist name (Demi
Lovato)
Album title
(CONFIDENT)
Explicit content
regulatory
stickerbarcode
Album title
Additional
information
Track list
Album title
Artist name
Record label
(ISLAND)

8. INSIDE
• Inside is the holder where the actual disc is found. The
plastic used is often clear so that another image may
appear behind the disc that fits the theme of the album
• There may also be further information on the inside
panels or on external booklets kept on the inside. This
can include song lyrics, personal messages and artist
information.

9. VARIATIONS
• Digipaks can vary tremendously in style
and design depending on the artist.
Different number of panels, folds, designs
and artwork help set the stage for each
individual digipak.