Conventions of a didipak - Lewis Watson 'The Morning'

1. Conventions of a Digipak
Jesse Hammond

2. What is a digipak?
A digipak is a patented style of a CD
packaging. The front and back panels are
the main ‘promoters’ of the CD and are
very much used to attract and captivate
the customers; the front of Digipaks tend
to have a large eye-catching picture on
them. Inside the pack itself there is more
information and possibly more artwork to
do with the disc. Extra information
provided within the packaging would
include song lyrics, artist information
and personal messages.

3. The artist and the
name of his album
Barcode
Track List
Artist, focus point
on the front cover
Record label and
extra information
The front and back panels are
the main ‘promoters’ of the CD
and are very much used to draw
in the customers. The front of
Digipaks tend to have a large
eye-catching picture on them
Gatefold

4. The inside of the DigiPak is used more for information and extra
bits to do with the artist/song/album. The theme of the inside
packaging normally is more subtle compared to the outside packaging.
The cardboard/paper folds around the plastic case which secures the
disc in place. The inside of the DigiPak is used more for
information and extra bits to do with the artist/song/album. The
theme of the inside packaging normally is more subtle compared to
the outside packaging. The cardboard/paper folds around the plastic
case which secures the disc in place.

5. You can also find inside the pack itself more information and possibly
more artwork to do with the disc. Extra information provided within
the packaging would include song lyrics, artist information and
personal messages. In this case, the digipak includes a lyric book
with each page having a different photo in the same style with the
lyrics printed on top in the same font as the front and back cover

6. CD keeps within the same colour theme as front cover, using the
bold yellowness. At the bottom of the CD, there is the record
label’s logo – Lewis Watson is signed by one of the three biggest
music labels even though he isn’t as famous as someone like Ed
Sheeran.