Rand Fishkin's presentation from TBEX 2012 Keystone, CO

1. How to Earn Traffic
(without selling your soul)
Rand Fishkin | CEO
http://bit.ly/trafficwithsoul

2. There’s a War Going On

3. Aggressive Marketing
vs. Authenticity

4. Aggressive Marketing
Demands…

5. Keyword-Stuffed Posts
Just for SEO

6. Content Writers Aren’t
Particularly Interested In

7. Shoving Out More
Posts to Meet
Traffic Quotas

8. Following People on Twitter Just
to Get them to Follow You Back

9. Begging for Links
and Shares

10. Submitting
Your Site and
Posts in
Artificial Ways

11. Repetitive Social Shares to
Reach a Bored Audience

12. Doing
Distasteful
Things Just
to Earn
Future
Favors From
Others

13. Pushing Visitors to
“Subscribe” or “Follow”

14. Cold-Emails for Guest
Posts or Links

15. That Stuff Sucks

16. Authentic Blogging is
About…

17. Being You

18. Writing About What
Excites You

19. Promoting Only
Those Things that
Truly Capture
Your Interest

20. Developing Relationships
with People You Like

21. We Can Solve This
Problem

22. Have Your Cake…

23. And Eat It, Too

24. Let’s Talk
About
Authentic
Marketing

25. (No. It’s not an oxymoron.)

26. The Strategy…

27. Connect Your Passions

28. With What Your Audience Needs

29. Discover the Intersection of
Content You’re Excited About

30. And
Content
That
Excites
Others

31. Build a Brand With
These Three Qualities:

32. #1:
Loved
(specifically by
you)

33. #2: Unique

34. #3: Memorable

35. Commit Yourself to Trying

36. And Failing

37. Again and
Again and
Again.

38. The Tactics…

39. Don’t Stuff Keywords and
Don’t Write for Keywords

40. But When You Write Something,
Check if There’s a Searched-for
Phrase to Include

41. Don’t Write 3X a Day Just
to Get More Traffic

42. Do Commit to a
Consistent Schedule

43. Don’t Follow People on Twitter
Just to Get a Follow-Back

44. Do Interact w/ Influencers
Whose Content You Like

45. Do Keep a High
Signal:Noise Ratio

46. Don’t Beg for Links or Shares

47. Do Make it Easy for Others
to Share Your Work

48. Don’t Submit
Everything
You Publish
to Every Site
Possible

49. Do Make an Effort to
Promote those Special,
“1 in 100” Posts

50. Don’t Repeat
Social
Promotions if
You’re
Uncomfortable

51. Do Know that Only 10-20% of Your
Followers/Fans are Online at Any Given Time

52. Don’t Join Every Network
Under the Sun

53. Do At Least Have a
Presence on These:
Users: 90mm 850mm 200mm 120mm 12mm

54. Do Share Your Posts on
Your Top 2-3 Networks

55. Don’t Share Stuff
You Don’t Like
Just to Earn
Followers/Fans

56. Do Share Stuff You Find
Amazing & Worthwhile
(and find more of it)

57. Don’t Do Distasteful Favors Just
to Get “You-Owe-Me-Ones”

58. Do Be Generous to Others and
They’ll Be Generous to You

59. Don’t Push People to
Subscribe / Follow / Share

60. Do Make it Easy
to Find Those
Features

61. Don’t Cold Email
for Guest Posts

62. Do Build Relationships and Let Your
Friends Know You’re Interested

63. But Rand…

64. I’m Not a
Professional Marketer

65. You Don’t Need to Be.

66. I Don’t Have Time for
Marketing

67. 20 Minutes per Post
is All I Ask

68. I Can’t Really
Do This; Can I?

69. This is when Geraldine started her blog

70. This is where people usually give up.

71. Past 3 months are averaging 3.5K visits/day

72. You Can Do It.

73. p.s. SEO 101 For Travel Bloggers
http://www.seomoz.org/blog/seo-101-for-travel-bloggers

74. Rand Fishkin | CEO
@randfish
www.seomoz.org/blog
rand@seomoz.org
http://bit.ly/trafficwithsoul