Top 10 Must Read Tips to Run a Successful Facebook Business Page

227,005 views

Published on

Facebook Marketing is something that should be well planned and requires that you understand the platform to insure the success of your Business Page. Here are some tips to help you out!

Published in: Business, Technology
11 Comments
25 Likes
Statistics
Notes
  • I don't have a fan page and don't know how to create one?
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • WOW!! This is the most wonderful thing i have ever experience in my life, My name is Terri Pamela, I never thought I will smile again, My husband left me with two kids for one year, All effort to bring him back failed and i was desperate to bring him back home I thought I'm not going to see him again not until I met a lady called Miller on Facebook who told me about a spell caster called Dr.Osauyi, She gave me his email address and mobile number and I contacted him and he assured me that within 48hours my husband will come back to me, i feel happy already when i had that from him, In less than 48hours my husband came back started begging for forgiveness saying it is the devils work, so I'm still surprise till now about this miracle, because it just too real to be real I know so many lady are at there with the same problem of my but i tell you today that there is a solution for it Email Dr Osauyi on Osauylovespell@yahoo.com Or you an cell his cell phone on +2347064294395
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • I am Dr. David Billa the Great spell caster and solution Doctor and I bring you blessings and peace from my gods I have been a spell caster since 1970 helping to solve all kinds of problems with the help of my gods and bringing smile back on the faces of people...... what is your problem that you think has no solution? are you sick? (be it physical or spiritual or any kind) are you barren? or you are married for years without children? Do you Desire promotion at work? or you need a job but you cannot get one? are you frustrated and tired of life? are you under spiritual or physical attack and you Desire total freedom? Do you have HIV or Ebola and you need total cure? Do you have a mental problem (physical or spiritual)and you need a cure? are you in love with someone and he or she is not giving you attention? Do you want your ex husband,wife,boyfriend,girlfriend & lover back and they are not responding? Do you have a spiritual or financial problem? Do you have problems in your education or career? Do you want to be rich and famous? Do you have problems in your business? Do you seek spiritual powers? Do you want wealth? Do you want your business to blossom? Do you want to acquire wealth through ritual powers? (not human ritual) Do you want to be the first and best in what you Do? are you a pastor and you want your church to blossom and grow? Do you want to be loved by that person you love? Do you want to win an election? Do you want to be great in life? have you been Duped or scammed before and you Desire to get back your money or valuables from the person who Duped or scammed you? Do you want good fortunes and favor in all endeavor's of life? Do you want to have that man,lady,boy or girl for ever because you love and Desire them? Do you want long and happy life? Worry no more as the solution to all of these problems is at my temple and my gods are waiting for you to take the bold step as the saying goes (a problem shared is a problem solved and Do not Die in silence when there is a solution to your problems)..... Contact me today for a solution to your problem(s) as every problem in life has a solution and what you need is to seek the solution to your problem at the right place, contact me Email ...(prophet.ahmed@yahoo.com) Or contact me directly on my whatsapp line for quick processing +2348073921648 I am waiting and be ready for your problems to be solved if only you can have faith in the oracle of the GREAT AHMED TEMPLE......
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • It's awesome and amazing. My name is Robin from the United States. Getting my wife back is what i least expected and could ever imagine. I and my wife have been married for Eleven years and we have been living happily but all of a sudden she changed completely and turned away from me but i never knew what was going on, and i tried to ask her but she refused to tell me what the problem is, and as time went on she sought for a divorce. I was so worried and confused. During my search for a way out, a friend of mine who had similar problem told me about a great spell caster called Great Dr Ogudugu who helped him with his situation. I never use to believe in spell casting in my entire life so i tried to give this man a chance because i never thought it will work for me but to my greatest surprise it got me a positive result and i was able to get my wife back. Even after the spell caster did his work, i discovered my wife fell so much in love with me unlike before. This spell casting isn't brain washing but he opened up her eyes to see how much i love and needed her. Now i am a happy man again and do not know what to do for him and so i am using this opportunity to tell anyone having similar problem to visit greatogudugu@gmail.com he will help you because he is so real and his spells is so powerful. Once again thank you Great Dr Ogudugu and may your Gods reward you for your good deeds.....
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • My name is Monica Brown, and I base in USA...My life is back!!! After 1 years of Broken marriage, my husband left me with two kids . I felt like my life was about to end i almost committed suicide, i was emotionally down for a very long time. Thanks to a spell caster called Dr Mohammed, which i met online. On one faithful day, as I was browsing through the internet,I came across allot of testimonies about this particular spell caster. Some people testified that he brought their Ex lover back, some testified that he restores womb,cure cancer,and other sickness, some testified that he can cast a spell to stop divorce and so on. i also come across one particular testimony,it was about a woman called Sonia,she testified about how he brought back her Ex lover in less than 2 days, and at the end of her testimony she dropped Dr Mohammed's e-mail address. After reading all these,I decided to give it a try. I contacted him via email and explained my problem to him. In just 48hours, my husband came back to me. We solved our issues, and we are even happier than before Dr Mohammed, is really a gifted man and i will not stop publishing him because he is a wonderful man... If you have a problem and you are looking for a real and genuine spell caster to solve all your problems for you. Try High monicaspiritualtemple@gmail.com anytime, he might be the answer to your problems. Here's his contact: monicaspiritualtemple@gmail.com or call him +2348134493948
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
No Downloads
Views
Total views
227,005
On SlideShare
0
From Embeds
0
Number of Embeds
194,191
Actions
Shares
0
Downloads
324
Comments
11
Likes
25
Embeds 0
No embeds

No notes for slide
  • Not every business should be on Facebook! Figure out where your target market is and focus on the platform(s) that will have the highest pay off for your business.
  • Some of your Goals may be: to create brand and/or product awareness, Build a community, Show your expertise, Educate, Stay top of mind, Increase your reach, Generate traffic to your website, Build new partnerships, Provide Customer Service, Increase sales, Etc.
  • Have a clear idea of who you want to reach on Facebook. . The more you know about them, the better you can target your message.
  • Figure out which best strategy will help you achieve each goal. Strategies are never set in stone, you need to review and revise as needed.
  • 1.Cover image size: 851 pixels by 315 pixels and may not include more than 20% text.2.Profile image size: Upload images 180 pixels by 180 pixels (shows at 160 pixels by 160 pixels)3.The types of information that appear in the summary box are specific to your Page's category. The About section under your profile image may allow for your to write around 155 characters which will be visible on your profile. Make sure to include your website address if you can.
  • Page Cover images have certain rules you must follow. According to Facebook terms your Cover image: can't be deceptive, misleading, or infringe on anyone else's copyright. You may not encourage people to upload your cover to their personal timelines. Covers may not include images with more than 20% text. (March 6, 2013)
  • Creating aContent calendar can help you stay on track and makes the process easier to manage.
  • Keep in mind that TOS may change without noticed as we recently saw with the Cover image rules.Visit Facebook to learn more https://www.facebook.com/policies
  • Pages: are entirely open to the public and search engines. Pages can also have applications and custom tabs to help engage with your audiences. You can have as many Pages as you want and there are no limits on the numbers of fans (likes) you can have.Profiles:are for your individual personal use and represent you as a person. On your profile you have “friends”. You can have up to 5000 friends and you’re allowed to “like” up to 500 pages. You’re only allowed to have one personal profile. You can control your visibility with the privacy settings. Groups:  Group members can participate in chats, upload photos to shared albums, collaborate on group docs and invite members who are friends to group events. In Groups, there are 3 Privacy Options: Open, Closed or Secret.
  • Facebook EdgeRank formula includes:Affinity:Measures the relationship between the viewing user and the creator of the story. The closer the relationship the higher the score.Weight:Different types of posts carry different weights (photos, videos, status updates, links, etc.). The higher the weight, the higher the score.Time Decay:As a post ages it continually loses value.
  • By using the Page and Post Export option in your Facebook Page insights, you will have valuable data to help you understand how people use your Page and what works best for your business. Check out Social Media Examiner 6 Facebook Metrics Marketers Should Be Measuring. Tool ALERT: I discovered a really great Facebook Page analytic tool you may want to try, take a look at Shoork (review to come shortly).
  • Visit Facebook for more https://www.facebook.com/help/pages
  • Respond to ALL comments and make sure your settings ( under Manage Permissions) allows for people to post on your Page and your Page has turned on ”messages”, so that people can send you private messages. Read: 70% of Fans Are Being Ignored By Companies – Now what? Socialbakers.com (www.socialbakers.com/blog/655-70-of-fans-are-being-ignored-by-companies-now-what)
  • Don’t forget to link your personal Profile to your Page. Take a look at Get More Facebook Likes by Linking Your Personal Profile
  • It’s becoming clear that Facebook ads are no longer an option for businesses. If you want to have your content seen by your fans or increase your business visibility, make sure to include Facebook ads in your marketing budget.
  • Promotional content includes selling your products or services, posting about how great your customer find your business (unless your clients post it directly on your wall), showing your work or portfolio, promotion of your accomplishments, etc.
  • All too often we see Pages that post about random topics that are totally unrelated to their business. Don’t stray too far off your topic!
  • Whenever you post to your page, remember that your page visitors want to know “what’s in it for them”. Be mindful of the content your post on your page to make sure you provide value to your visitors and fans.
  • Top 10 Must Read Tips to Run a Successful Facebook Business Page

    1. 1. F A C E B O O K M A R K E T I N GTop 10 Tips to run a successfulFacebook Business Page
    2. 2. Genevieve Lachance VA Simple ServicesVASIMPLESERVICES.COMDigital & Social MediaMarketingFor your business SuccessPresented by…vasimpleservices.com
    3. 3. TIP# 1: Find the answersAsk yourself:WHY?WHAT?WHO?HOW?VASIMPLESERVICES.COM
    4. 4. WHY SHOULD YOUR BUSINESSBE ON FACEBOOK?WHY?VASIMPLESERVICES.COM
    5. 5. WHAT ARE YOUR GOALS?WHAT?VASIMPLESERVICES.COM
    6. 6. WHO ARE YOU TRYING TOREACH?WHO?VASIMPLESERVICES.COM
    7. 7. HOW ARE YOU GOING TOACHIEVE YOUR GOALS?HOW?VASIMPLESERVICES.COM
    8. 8. TIP #2: Use the space given wiselyFacebook gives you space which can leave a lastingimpression on your Page visitors.Make sure to pay close attention to your:Cover imageProfile imageAbout SectionVASIMPLESERVICES.COM
    9. 9. TIP #3: Your Cover should talkYour Cover image is prime real estate on yourFacebook Page and its the first thing your Pagevisitors will notice.Your Cover image should express who you are as abusiness and your Page visitors should understandwhat your business is about at a glance.VASIMPLESERVICES.COM
    10. 10. TIP #4: Post regularlyVASIMPLESERVICES.COMPosting at random or not regularly enough can leave anegative impression on your page visitors and affect yourreach.alsoPosting too frequently can have an adverse effect on yourPage engagement.Find your rhythm by testing your frequency and watchingyour numbers to optimize engagement.
    11. 11. TIP #5: Understand the platformTerms of Service (TOS)Pages vs Profiles vs GroupsEdgeRankInsightsHelp sectionVASIMPLESERVICES.COM
    12. 12. BREAKING FACEBOOK RULESMAY RESULT IN HAVING YOURPAGE SHUTDOWN WITHOUTNOTICE.BE FAMILIAR WITH THE TOS(covers~promotions~ads, etc.)Terms of Service (TOS)VASIMPLESERVICES.COM
    13. 13.  PAGES ARE FOR BUSINESSES PROFILES ARE FOR YOUR PERSONALUSE GROUPS ARE FOR PEOPLE WHO SHAREA COMMON INTERESTPages vs Profiles vs GroupsVASIMPLESERVICES.COM
    14. 14. DID YOU KNOW THAT NOT ALL YOUR FANSSEE YOUR POSTS?UNDER 16% OF YOUR FANS SEE YOUR PAGE POSTS!EDGERANK DETERMINES WHAT POSTSAPPEAR ON A FACEBOOK USER’SNEWSFEED.EdgeRankVASIMPLESERVICES.COM
    15. 15. FACEBOOK INSIGHTS CAN PROVIDEVALUABLE DATA TO HELP YOUMEASURE YOUR PAGE SUCCESS.KEEP TRACK OF YOUR NUMBERS ANDADJUST ACCORDINGLY!InsightsVASIMPLESERVICES.COM
    16. 16. FACEBOOK HELP SECTION CANPROVIDE VALUABLEINFORMATION.IF YOU’RE STUCK, VISIT THEHELP SECTION FIRST!Help SectionVASIMPLESERVICES.COM
    17. 17. TIP #6: Use Facebook featuresVASIMPLESERVICES.COM
    18. 18. SOME PAGE FEATURES:Vanity URLPost TargetingPinned PostsHighlighted PostsFeatured LikesCustom TabsEventsPost schedulerOffersPromoted PostsMilestoneQuestionsVASIMPLESERVICES.COM
    19. 19. TIP #7: Respond to ALL CommentsVASIMPLESERVICES.COMYikes…Only around 30% ofbrands respond tocomments!(Source: Socialbakers.com)
    20. 20. TIP #8: Spread the wordVASIMPLESERVICES.COMTo increase your Page visibility, you need to tell peopleabout it. Promote your Page on:Other social networksYour websiteBusiness CardsMarketing materialEventsNewsletters
    21. 21. TIP #9: Invest in your PageVASIMPLESERVICES.COMInclude Facebook ads to your marketing budget tohelp increase your Likes, engagement, visibility,promote events, market your products or services, etc.Promoted PostsSponsored storiesFacebook adsOffers
    22. 22. TIP #10: Provide ValueVASIMPLESERVICES.COM80/20 RuleRelevant ContentWhat’s in it for me?
    23. 23. TRY PUBLISHING AROUND:80% ORIGINAL AND CURATED CONTENTTHAT WILL PROVIDE VALUE20% PROMOTIONAL CONTENTVASIMPLESERVICES.COM80/20 Rule
    24. 24. PROVIDE A MIX OF CONTENTRELATED TO YOUR PRODUCTSOR SERVICES.VASIMPLESERVICES.COMRelevant Content
    25. 25. MOST FACEBOOK USERS LIKE PAGES TO: RECEIVE DISCOUNTS OR PROMOTIONS STAY INFORMED GET ENTERTAINED INTERACT AND CONNECT GET EDUCATED SHOW SUPPORTVASIMPLESERVICES.COMWhat’s in it for them?
    26. 26. Bonus TIPVASIMPLESERVICES.COMDon’t put all your eggs in Facebook’s basket!Facebook can be a great marketing tool, butit still needs to be supported by otherchannels.

    ×