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F A C E B O O K M A R K E T I N GTop 10 Tips to run a successfulFacebook Business Page
Genevieve Lachance VA Simple ServicesVASIMPLESERVICES.COMDigital & Social MediaMarketingFor your business SuccessPresented...
TIP# 1: Find the answersAsk yourself:WHY?WHAT?WHO?HOW?VASIMPLESERVICES.COM
WHY SHOULD YOUR BUSINESSBE ON FACEBOOK?WHY?VASIMPLESERVICES.COM
WHAT ARE YOUR GOALS?WHAT?VASIMPLESERVICES.COM
WHO ARE YOU TRYING TOREACH?WHO?VASIMPLESERVICES.COM
HOW ARE YOU GOING TOACHIEVE YOUR GOALS?HOW?VASIMPLESERVICES.COM
TIP #2: Use the space given wiselyFacebook gives you space which can leave a lastingimpression on your Page visitors.Make ...
TIP #3: Your Cover should talkYour Cover image is prime real estate on yourFacebook Page and its the first thing your Page...
TIP #4: Post regularlyVASIMPLESERVICES.COMPosting at random or not regularly enough can leave anegative impression on your...
TIP #5: Understand the platformTerms of Service (TOS)Pages vs Profiles vs GroupsEdgeRankInsightsHelp sectionVASIMPLESERVIC...
BREAKING FACEBOOK RULESMAY RESULT IN HAVING YOURPAGE SHUTDOWN WITHOUTNOTICE.BE FAMILIAR WITH THE TOS(covers~promotions~ads...
 PAGES ARE FOR BUSINESSES PROFILES ARE FOR YOUR PERSONALUSE GROUPS ARE FOR PEOPLE WHO SHAREA COMMON INTERESTPages vs Pr...
DID YOU KNOW THAT NOT ALL YOUR FANSSEE YOUR POSTS?UNDER 16% OF YOUR FANS SEE YOUR PAGE POSTS!EDGERANK DETERMINES WHAT POST...
FACEBOOK INSIGHTS CAN PROVIDEVALUABLE DATA TO HELP YOUMEASURE YOUR PAGE SUCCESS.KEEP TRACK OF YOUR NUMBERS ANDADJUST ACCOR...
FACEBOOK HELP SECTION CANPROVIDE VALUABLEINFORMATION.IF YOU’RE STUCK, VISIT THEHELP SECTION FIRST!Help SectionVASIMPLESERV...
TIP #6: Use Facebook featuresVASIMPLESERVICES.COM
SOME PAGE FEATURES:Vanity URLPost TargetingPinned PostsHighlighted PostsFeatured LikesCustom TabsEventsPost schedulerOffer...
TIP #7: Respond to ALL CommentsVASIMPLESERVICES.COMYikes…Only around 30% ofbrands respond tocomments!(Source: Socialbakers...
TIP #8: Spread the wordVASIMPLESERVICES.COMTo increase your Page visibility, you need to tell peopleabout it. Promote your...
TIP #9: Invest in your PageVASIMPLESERVICES.COMInclude Facebook ads to your marketing budget tohelp increase your Likes, e...
TIP #10: Provide ValueVASIMPLESERVICES.COM80/20 RuleRelevant ContentWhat’s in it for me?
TRY PUBLISHING AROUND:80% ORIGINAL AND CURATED CONTENTTHAT WILL PROVIDE VALUE20% PROMOTIONAL CONTENTVASIMPLESERVICES.COM80...
PROVIDE A MIX OF CONTENTRELATED TO YOUR PRODUCTSOR SERVICES.VASIMPLESERVICES.COMRelevant Content
MOST FACEBOOK USERS LIKE PAGES TO: RECEIVE DISCOUNTS OR PROMOTIONS STAY INFORMED GET ENTERTAINED INTERACT AND CONNECT...
Bonus TIPVASIMPLESERVICES.COMDon’t put all your eggs in Facebook’s basket!Facebook can be a great marketing tool, butit st...
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Top 10 Must Read Tips to Run a Successful Facebook Business Page

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Facebook Marketing is something that should be well planned and requires that you understand the platform to insure the success of your Business Page. Here are some tips to help you out!

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Top 10 Must Read Tips to Run a Successful Facebook Business Page

  1. 1. F A C E B O O K M A R K E T I N GTop 10 Tips to run a successfulFacebook Business Page
  2. 2. Genevieve Lachance VA Simple ServicesVASIMPLESERVICES.COMDigital & Social MediaMarketingFor your business SuccessPresented by…vasimpleservices.com
  3. 3. TIP# 1: Find the answersAsk yourself:WHY?WHAT?WHO?HOW?VASIMPLESERVICES.COM
  4. 4. WHY SHOULD YOUR BUSINESSBE ON FACEBOOK?WHY?VASIMPLESERVICES.COM
  5. 5. WHAT ARE YOUR GOALS?WHAT?VASIMPLESERVICES.COM
  6. 6. WHO ARE YOU TRYING TOREACH?WHO?VASIMPLESERVICES.COM
  7. 7. HOW ARE YOU GOING TOACHIEVE YOUR GOALS?HOW?VASIMPLESERVICES.COM
  8. 8. TIP #2: Use the space given wiselyFacebook gives you space which can leave a lastingimpression on your Page visitors.Make sure to pay close attention to your:Cover imageProfile imageAbout SectionVASIMPLESERVICES.COM
  9. 9. TIP #3: Your Cover should talkYour Cover image is prime real estate on yourFacebook Page and its the first thing your Pagevisitors will notice.Your Cover image should express who you are as abusiness and your Page visitors should understandwhat your business is about at a glance.VASIMPLESERVICES.COM
  10. 10. TIP #4: Post regularlyVASIMPLESERVICES.COMPosting at random or not regularly enough can leave anegative impression on your page visitors and affect yourreach.alsoPosting too frequently can have an adverse effect on yourPage engagement.Find your rhythm by testing your frequency and watchingyour numbers to optimize engagement.
  11. 11. TIP #5: Understand the platformTerms of Service (TOS)Pages vs Profiles vs GroupsEdgeRankInsightsHelp sectionVASIMPLESERVICES.COM
  12. 12. BREAKING FACEBOOK RULESMAY RESULT IN HAVING YOURPAGE SHUTDOWN WITHOUTNOTICE.BE FAMILIAR WITH THE TOS(covers~promotions~ads, etc.)Terms of Service (TOS)VASIMPLESERVICES.COM
  13. 13.  PAGES ARE FOR BUSINESSES PROFILES ARE FOR YOUR PERSONALUSE GROUPS ARE FOR PEOPLE WHO SHAREA COMMON INTERESTPages vs Profiles vs GroupsVASIMPLESERVICES.COM
  14. 14. DID YOU KNOW THAT NOT ALL YOUR FANSSEE YOUR POSTS?UNDER 16% OF YOUR FANS SEE YOUR PAGE POSTS!EDGERANK DETERMINES WHAT POSTSAPPEAR ON A FACEBOOK USER’SNEWSFEED.EdgeRankVASIMPLESERVICES.COM
  15. 15. FACEBOOK INSIGHTS CAN PROVIDEVALUABLE DATA TO HELP YOUMEASURE YOUR PAGE SUCCESS.KEEP TRACK OF YOUR NUMBERS ANDADJUST ACCORDINGLY!InsightsVASIMPLESERVICES.COM
  16. 16. FACEBOOK HELP SECTION CANPROVIDE VALUABLEINFORMATION.IF YOU’RE STUCK, VISIT THEHELP SECTION FIRST!Help SectionVASIMPLESERVICES.COM
  17. 17. TIP #6: Use Facebook featuresVASIMPLESERVICES.COM
  18. 18. SOME PAGE FEATURES:Vanity URLPost TargetingPinned PostsHighlighted PostsFeatured LikesCustom TabsEventsPost schedulerOffersPromoted PostsMilestoneQuestionsVASIMPLESERVICES.COM
  19. 19. TIP #7: Respond to ALL CommentsVASIMPLESERVICES.COMYikes…Only around 30% ofbrands respond tocomments!(Source: Socialbakers.com)
  20. 20. TIP #8: Spread the wordVASIMPLESERVICES.COMTo increase your Page visibility, you need to tell peopleabout it. Promote your Page on:Other social networksYour websiteBusiness CardsMarketing materialEventsNewsletters
  21. 21. TIP #9: Invest in your PageVASIMPLESERVICES.COMInclude Facebook ads to your marketing budget tohelp increase your Likes, engagement, visibility,promote events, market your products or services, etc.Promoted PostsSponsored storiesFacebook adsOffers
  22. 22. TIP #10: Provide ValueVASIMPLESERVICES.COM80/20 RuleRelevant ContentWhat’s in it for me?
  23. 23. TRY PUBLISHING AROUND:80% ORIGINAL AND CURATED CONTENTTHAT WILL PROVIDE VALUE20% PROMOTIONAL CONTENTVASIMPLESERVICES.COM80/20 Rule
  24. 24. PROVIDE A MIX OF CONTENTRELATED TO YOUR PRODUCTSOR SERVICES.VASIMPLESERVICES.COMRelevant Content
  25. 25. MOST FACEBOOK USERS LIKE PAGES TO: RECEIVE DISCOUNTS OR PROMOTIONS STAY INFORMED GET ENTERTAINED INTERACT AND CONNECT GET EDUCATED SHOW SUPPORTVASIMPLESERVICES.COMWhat’s in it for them?
  26. 26. Bonus TIPVASIMPLESERVICES.COMDon’t put all your eggs in Facebook’s basket!Facebook can be a great marketing tool, butit still needs to be supported by otherchannels.
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Facebook Marketing is something that should be well planned and requires that you understand the platform to insure the success of your Business Page. Here are some tips to help you out!

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