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Why Search Needs Social (Wappow)

Rand Fishkin's presentation from the May 26th Wappow social media meetup. on why search engines need social data and how the two are merging together to create exciting opportunities for marketers.

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Why Search Needs SocialAnd how marketers can gain a competitive advantage in bothDownload: http://bit.ly/mozsearchsocial,[object Object],Rand Fishkin, CEO & Co-founder, SEOmoz,[object Object],May 2011,[object Object]
A Little Google Algo History,[object Object],Maps + Local Results,[object Object],WebSpam Team,[object Object],Caffeine,[object Object],(Freshness + Speed),[object Object],Sandbox,[object Object],2004,[object Object],2001,[object Object],2007,[object Object],2009-10,[object Object],1998,[object Object],2003,[object Object],2005,[object Object],2009,[object Object],2011,[object Object],Vince (Brands),[object Object],Panda/Farmer,[object Object],PageRank,[object Object],Nofollow,[object Object],Florida Update,[object Object],Google’s had many other big shifts over the years, but I wanted to call out these specifically. See http://www.toddnemet.com/timeline/ for more.,[object Object]
What is Google Trying to Do?,[object Object]
Make Better Results,[object Object],I’m actually looking for a good grill for this summer. Google’s not very helpful.,[object Object],Unfortunately, none of these are comprehensive or accurate enough to fulfill what I’m looking for (and many use affiliate links, calling into question their motives.),[object Object]
Why Social?,[object Object]
These results are quite good; mostly because I’m connected to people who share useful, interesting stuff in this niche. I need to find some grilling experts.,[object Object],Social signals – Facebook Likes, Shares, Comments; Twitter tweets; LinkedIn Status Updates; even references from smaller social platforms (Quora, StumbleUpon, Flickr, Blogs, etc.) can help Google gain more relevancy by showing what users really enjoy and share!,[object Object]
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