Introduction to the science of Gamification - it's about how you make people feel
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Slides from Pete Jenkins' talk during the "Instructional Design is Dead - so what's next?" session at Learning Technologies Conference 2016
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Introduction to the science of Gamification - it's about how you make people feel
- 1. Subtle engagement and outright fun: Using gamification to improve the effectiveness of your international marketing British Council SIEM Conference December 2015 – Pete Jenkins Photo by John-Morgan - Creative Commons Attribution License https://www.flickr.com/photos/24742305@N00 Gamification, it’s about how you make people feel Pete Jenkins - February 2016
- 2. Gamification refers to the use of game mechanics in non-gaming contexts The process of making activities more game-like
- 3. “Games give us unnecessary obstacles that we volunteer to tackle” Bernard Suits
- 4. “UX design is about removing problems from the user. Game design is about giving problems to the user” Raph Koster
- 8. 8 Three key drivers Mastery Purpose Autonomy Daniel Pink - Drive
- 9. Marczewski’s Three Layers of Motivation
- 10. Winning Exploring Triumphing Emotional motivations Problem solving Failing Recognition Teamwork Surprise Collecting Customisation Imagination Learning Sharing Role playing Feedback
- 11. Points Resources Boss fights Game components Content unlocking Badges Levels Progression Collections Achievements Social graph Leaderboards Teams Combat Virtual goods Quests Virtual currency Avatars Gifting
- 12. Define business objectives Delineate target behaviours Describe your players Describe your activity loops Kevin Werbach’s Gamification Design Framework Don’t forget the fun Deploy the appropriate tools
- 14. Attribution: Some images designed by Freepik For more fun download the free mobile app Quiz Up and search for & play the Gamification Marketing quiz What are you going to make your learners feel? pete.jenkins@gamificationplus.uk http://gamificationplus.uk @gamifiplus @petejenkins