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Serious Play: How to use gamification to boost employee and customer engagement

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Slides from the workshop delivered by Pete Jenkins of Gamification+ Ltd at the Brave New World Conference at the American Express Stadium, Brighton, UK on the 18th October 2018.

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Serious Play: How to use gamification to boost employee and customer engagement

  1. 1. P E T E J E N K I N S B R A V E N E W W O R L D SERIOUS PLAY: HOW TO USE GAMIFICATION TO BOOST EMPLOYEE AND CUSTOMER ENGAGEMENT
  2. 2. ABOUT PETE • Founder – GAMIFICATION+ LTD • Entrepreneur in Residence at University of Brighton • Chair of International Gamification Confederation (GamFed) • Chair of Gamification Europe Conference • Practice Director, Gamification at Intelestream Inc • Ambassador for Brighton & Hove Chamber of Commerce
  3. 3. WHAT DO YOU PLAY?
  4. 4. Gamification refers to the use of game mechanics in non-gaming contexts Werbach and Hunter (2012, p26)
  5. 5. A. 100 million B. 1 billion C. 10 billion Activision Blizzard’s players racked up how many hours of play time in 4th Quarter 2017? A. 1 billion B. 14 billion C. 29 billion
  6. 6. What percentage of video game players in the UK (in 2014) are female? A. 27% B. 41% C. 52%
  7. 7. Dopamine Oxytocin Serotonin Endorphins
  8. 8. MASLOW’S HIERARCHY OF NEEDS
  9. 9. Three basic needs Competence Autonomy Relatedness Self-DeterminationTheory
  10. 10. Three key drivers Mastery Purpose Autonomy Daniel Pink - Drive
  11. 11. FREE RICE
  12. 12. M A R C Z E W S K I ’ S T H R E E L A Y E R S O F M O T I V A T I O N
  13. 13. EX A MP LE GA M E M ECH ANI C T I M E R - C O U N T D OW N
  14. 14. JAMES BOND – TIMER 15
  15. 15. GA MI F ICATIO N EX A MP LE S
  16. 16. GAMIFICATION+ SUCCESS FRAMEWORK https://gamificationplus.uk/game/
  17. 17. https://www.superbetter.com Please attempt: • Bad Guys – • The Sticky Chair • Power Ups - • HugYourself • HumanTag
  18. 18. P E T E . J E N K I N S @ G A M I F I C A T I O N P L U S . U K H T T P S : / / G A M I F I C A T I O N P L U S . U K @ G A M I F I P L U S @ P E T E J E N K I N S

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