Gamification for BPA Seminar Slides - Pete Jenkins 10th November 2017
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Nov. 10, 2017•0 likes•1,399 views
Gamification for BPA Seminar Slides - Pete Jenkins 10th November 2017
Nov. 10, 2017•0 likes•1,399 views
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Why Gamification? How Games Engage and Motivate. Slides from Pete Jenkins' workshop on examples for HR delivered at British Ports Association in London, November 2017.
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Gamification for BPA Seminar Slides - Pete Jenkins 10th November 2017
- 1. Why Gamification? How Games Engage and Motivate Pete Jenkins – November 2017
- 2. © GAMIFICATION+ LTD 2015 2 Founder – GAMIFICATION+ LTD Entrepreneur in Residence at University of Brighton Chair – International Gamification Confederation (GamFed) Researcher in Gamification in HR at CROME (Centre for Research on Management & Employment) Ambassador - Brighton & Hove Chamber of Commerce Chair - Gamification Europe Conference
- 3. What do you play?
- 4. Gamification refers to the use of game mechanics in non-gaming contexts
- 5. “Games give us unnecessary obstacles that we volunteer to tackle” Bernard Suits
- 6. Activision spent 6 years and how much money developing and launching the game Destiny? A. £31,000,000 B. £105,000,000 C. £310,000,000
- 7. How much did Destiny make in sales on the first day? A. £50,000,000 B. £500,000,000 C. £900,000,000
- 8. Dopamine Oxytocin Serotonin Endorphins
- 9. Maslow’s Hierarchy of Needs
- 10. Three basic needs Competence Autonomy Relatedness Self-Determination Theory
- 11. Three key drivers Mastery Purpose Autonomy Daniel Pink - Drive
- 12. http://freerice.com
- 13. Marczewski’s Three Layers of Motivation
- 15. Attract • Employer branding • Recruitment Induction • Onboarding • Culture L&D • Job Mastery • Future Leaders Retaining • Well being • Engagement
- 16. Attract • Employer branding • Recruitment
- 17. Maersk http://www.maersk.com/en/hardware/quest-for-oil
- 18. TopCoder https://www.topcoder.com/
- 20. How are you attracting millennials to your organisations?
- 21. Induction • Onboarding • Culture
- 22. http://www.focusgames.com/case_studies/McDonald's%20Case%20Study%2012.08.16.pdf
- 24. https://splash.crm.co/
- 25. https://panamapapers.icij.org/stairway_tax_heaven_game/
- 26. How engaging are your induction and onboarding processes?
- 27. L&D • Job Mastery • Future Leaders
- 29. Compettia - Atrivity Average knowledge increase in players over a 5 day period is 30% 80% of players end up playing it outside of work hours Most questions answered by a player in 5 days is 10,521 questions Average player will answer 800 questions during a 5 day period Most commonly play between 11pm and 1am
- 30. Retaining • Well being • Engagement
- 31. http://keas.com/
- 32. © GAMIFICATION+ LTD 2016 32
- 35. http://i360institute.com/wp-content/uploads/2011/10/Gartner_DWP_Case_Study.pdf
- 37. Gamification+ Success Framework https://gamificationplus.uk/game/
- 38. Gamification Tip Game players are already found throughout our businesses. Notice, value and reward game thinking Use their creative and strategic thinking and embed games into your culture.
- 39. https://www.superbetter.com Please attempt: • Bad Guys – • The Sticky Chair • Power Ups - • Hug Yourself • Human Tag
- 40. Thank you for playing. 25% discount code BPA25: https://gamification-europe.com Today we’ve looked at: • Gamification • Neuroscience & psychology • HR Examples Any questions? pete.jenkins@gamificationplus.uk https://gamificationplus.uk @gamifiplus @petejenkins