Gamification in marketing and creativity - game thinking asia

Pete Baikins
Pete BaikinsInternational speaker, CEO GAMIFICATION+, Chairs Gamification Europe & Founder of The Gamification Awards
Gamification in Marketing and
Creativity
Pete Jenkins – August 2017
Founder – GAMIFICATION+ LTD
Entrepreneur in Residence at University of Brighton
Chair – International Gamification Confederation (GamFed)
Researcher in Gamification in HR at CROME (Centre for
Research on Management & Employment)
Practice Director, Gamification at Intelestream Inc
Ambassador for Brighton & Hove Chamber of Commerce
What do you play?
Contrex
https://www.youtube.com/watch?v=-_JPCWacP7Y
Bing and Jay Z
https://www.youtube.com/watch?v=1U2LF4k_-uc
I love your brand because…….
https://pbs.twimg.com/media/DDAtR3TXsAAwTad.jpg
http://ldd.lego.com/en-gb
LEGO Digital Designer
create
Game space
Photo by Phillie Casablanca - Creative Commons Attribution License https://www.flickr.com/photos/19451080@N00 Created with Haiku Deck
You have 2 minutes to choose a
character or avatar name
Gamification in marketing and creativity - game thinking asia
Gamification in marketing and creativity - game thinking asia
Gamification in marketing and creativity - game thinking asia
Gamification+ Success Framework
https://gamificationplus.uk/game/
Thank you for playing!
• #Gamification
• #GameThinkingAsia
• Email: pete.jenkins@gamificationplus.uk
• Twitter: @petejenkins @gamifiplus
1 of 15

Recommended

Green Gamification at Green Growth 2017 Conference by
Green Gamification at Green Growth 2017 ConferenceGreen Gamification at Green Growth 2017 Conference
Green Gamification at Green Growth 2017 ConferencePete Baikins
1.2K views21 slides
Gamification for BPA Seminar Slides - Pete Jenkins 10th November 2017 by
Gamification for BPA Seminar Slides - Pete Jenkins 10th November 2017Gamification for BPA Seminar Slides - Pete Jenkins 10th November 2017
Gamification for BPA Seminar Slides - Pete Jenkins 10th November 2017Pete Baikins
1.4K views40 slides
HR Gamification by
HR GamificationHR Gamification
HR GamificationPete Baikins
1.9K views36 slides
Gamification and HR: Better Than Souvlaki With Tzatziki by
Gamification and HR: Better Than Souvlaki With TzatzikiGamification and HR: Better Than Souvlaki With Tzatziki
Gamification and HR: Better Than Souvlaki With TzatzikiPete Baikins
951 views27 slides
eLN Gamification of learning at work by
eLN Gamification of learning at workeLN Gamification of learning at work
eLN Gamification of learning at workPete Baikins
1.2K views27 slides
Learning network keynote on Gamification in L&D by
Learning network keynote on Gamification in L&DLearning network keynote on Gamification in L&D
Learning network keynote on Gamification in L&DPete Baikins
881 views30 slides

More Related Content

What's hot

Why Gamification? For HR & L&D by
Why Gamification? For HR & L&DWhy Gamification? For HR & L&D
Why Gamification? For HR & L&DPete Baikins
935 views48 slides
Export journey and insight into gamification by
Export journey and insight into gamificationExport journey and insight into gamification
Export journey and insight into gamificationPete Baikins
776 views22 slides
Keynote on Games for engagement from Learning Technologies Conference 2017 by
Keynote on Games for engagement from Learning Technologies Conference 2017Keynote on Games for engagement from Learning Technologies Conference 2017
Keynote on Games for engagement from Learning Technologies Conference 2017Pete Baikins
1.2K views34 slides
Playful Leadership workshop June 2016 by
Playful Leadership workshop June 2016Playful Leadership workshop June 2016
Playful Leadership workshop June 2016Pete Baikins
419 views21 slides
Gaminomics presentation june 2015 by
Gaminomics presentation june 2015Gaminomics presentation june 2015
Gaminomics presentation june 2015Pete Baikins
767 views26 slides
Introduction to Gamification for ACCA Members by
Introduction to Gamification for ACCA MembersIntroduction to Gamification for ACCA Members
Introduction to Gamification for ACCA MembersPete Baikins
149 views38 slides

What's hot(6)

Why Gamification? For HR & L&D by Pete Baikins
Why Gamification? For HR & L&DWhy Gamification? For HR & L&D
Why Gamification? For HR & L&D
Pete Baikins935 views
Export journey and insight into gamification by Pete Baikins
Export journey and insight into gamificationExport journey and insight into gamification
Export journey and insight into gamification
Pete Baikins776 views
Keynote on Games for engagement from Learning Technologies Conference 2017 by Pete Baikins
Keynote on Games for engagement from Learning Technologies Conference 2017Keynote on Games for engagement from Learning Technologies Conference 2017
Keynote on Games for engagement from Learning Technologies Conference 2017
Pete Baikins1.2K views
Playful Leadership workshop June 2016 by Pete Baikins
Playful Leadership workshop June 2016Playful Leadership workshop June 2016
Playful Leadership workshop June 2016
Pete Baikins419 views
Gaminomics presentation june 2015 by Pete Baikins
Gaminomics presentation june 2015Gaminomics presentation june 2015
Gaminomics presentation june 2015
Pete Baikins767 views
Introduction to Gamification for ACCA Members by Pete Baikins
Introduction to Gamification for ACCA MembersIntroduction to Gamification for ACCA Members
Introduction to Gamification for ACCA Members
Pete Baikins149 views

Similar to Gamification in marketing and creativity - game thinking asia

Games for effective on the job learning - GWC16 by
Games for effective on the job learning - GWC16Games for effective on the job learning - GWC16
Games for effective on the job learning - GWC16Pete Baikins
777 views29 slides
MaureenYoder CMTC2023 ChatGPT by
MaureenYoder CMTC2023 ChatGPTMaureenYoder CMTC2023 ChatGPT
MaureenYoder CMTC2023 ChatGPTmaureenyoder
11 views160 slides
Bookclub rework by
Bookclub reworkBookclub rework
Bookclub reworkDiego Pacheco
356 views20 slides
Why Exceptional Product Managers Have Many Mentors w/ Hector Del Castillo, CP... by
Why Exceptional Product Managers Have Many Mentors w/ Hector Del Castillo, CP...Why Exceptional Product Managers Have Many Mentors w/ Hector Del Castillo, CP...
Why Exceptional Product Managers Have Many Mentors w/ Hector Del Castillo, CP...Startup Product Academy, LLC
670 views14 slides
Ecommerce SEO in 2012 by
Ecommerce SEO in 2012Ecommerce SEO in 2012
Ecommerce SEO in 2012Tom Critchlow
4.4K views41 slides
Gamification strategies for projects by
Gamification strategies for projectsGamification strategies for projects
Gamification strategies for projectsPete Baikins
416 views19 slides

Similar to Gamification in marketing and creativity - game thinking asia(20)

Games for effective on the job learning - GWC16 by Pete Baikins
Games for effective on the job learning - GWC16Games for effective on the job learning - GWC16
Games for effective on the job learning - GWC16
Pete Baikins777 views
MaureenYoder CMTC2023 ChatGPT by maureenyoder
MaureenYoder CMTC2023 ChatGPTMaureenYoder CMTC2023 ChatGPT
MaureenYoder CMTC2023 ChatGPT
maureenyoder11 views
Ecommerce SEO in 2012 by Tom Critchlow
Ecommerce SEO in 2012Ecommerce SEO in 2012
Ecommerce SEO in 2012
Tom Critchlow4.4K views
Gamification strategies for projects by Pete Baikins
Gamification strategies for projectsGamification strategies for projects
Gamification strategies for projects
Pete Baikins416 views
SECIAMPA, CompTIA Security+ Guide to Network Security Fundam by MoseStaton39
 SECIAMPA, CompTIA Security+ Guide to Network Security Fundam SECIAMPA, CompTIA Security+ Guide to Network Security Fundam
SECIAMPA, CompTIA Security+ Guide to Network Security Fundam
MoseStaton397 views
SECIAMPA, CompTIA Security+ Guide to Network Security Fundam by MikeEly930
 SECIAMPA, CompTIA Security+ Guide to Network Security Fundam SECIAMPA, CompTIA Security+ Guide to Network Security Fundam
SECIAMPA, CompTIA Security+ Guide to Network Security Fundam
MikeEly9302 views
SECIAMPA, CompTIA Security+ Guide to Network Security Fundam.docx by gertrudebellgrove
 SECIAMPA, CompTIA Security+ Guide to Network Security Fundam.docx SECIAMPA, CompTIA Security+ Guide to Network Security Fundam.docx
SECIAMPA, CompTIA Security+ Guide to Network Security Fundam.docx
Is Your Agile Lean Enough by Ge Tsai
Is Your Agile Lean EnoughIs Your Agile Lean Enough
Is Your Agile Lean Enough
Ge Tsai310 views
Ideation: Preventing garbage in to garbage out by Guy Gershoni
Ideation: Preventing garbage in to garbage outIdeation: Preventing garbage in to garbage out
Ideation: Preventing garbage in to garbage out
Guy Gershoni79 views
Advice to my children if they were 20 by Gustaf Brandberg
Advice to my children if they were 20Advice to my children if they were 20
Advice to my children if they were 20
Gustaf Brandberg622 views
Blackhat Analytics 2 @ Superweek by Phil Pearce
Blackhat Analytics 2  @ SuperweekBlackhat Analytics 2  @ Superweek
Blackhat Analytics 2 @ Superweek
Phil Pearce8.5K views
10 tactics for linkbuilding in ecommerce by Tom Critchlow, Distilled by Distilled
10 tactics for linkbuilding in ecommerce by Tom Critchlow, Distilled10 tactics for linkbuilding in ecommerce by Tom Critchlow, Distilled
10 tactics for linkbuilding in ecommerce by Tom Critchlow, Distilled
Distilled892 views
소셜 미디어 마케팅 이야기 by binssii
소셜 미디어 마케팅 이야기소셜 미디어 마케팅 이야기
소셜 미디어 마케팅 이야기
binssii2.1K views
VermontFest23 ChatGPT MaureenYoder.pptx by maureenyoder
VermontFest23 ChatGPT MaureenYoder.pptxVermontFest23 ChatGPT MaureenYoder.pptx
VermontFest23 ChatGPT MaureenYoder.pptx
maureenyoder37 views

More from Pete Baikins

Leading a gameful work from home culture by
Leading a gameful work from home cultureLeading a gameful work from home culture
Leading a gameful work from home culturePete Baikins
283 views25 slides
Introduction to gamification for Gamification Europe 2019 by
Introduction to gamification for Gamification Europe 2019Introduction to gamification for Gamification Europe 2019
Introduction to gamification for Gamification Europe 2019Pete Baikins
386 views58 slides
5 reasons you should attend a gamification conference by
5 reasons you should attend a gamification conference5 reasons you should attend a gamification conference
5 reasons you should attend a gamification conferencePete Baikins
767 views29 slides
Serious Play: How to use gamification to boost employee and customer engagement by
Serious Play: How to use gamification to boost employee and customer engagementSerious Play: How to use gamification to boost employee and customer engagement
Serious Play: How to use gamification to boost employee and customer engagementPete Baikins
96 views24 slides
Player Journey - Gamification Concept Development by
Player Journey - Gamification Concept DevelopmentPlayer Journey - Gamification Concept Development
Player Journey - Gamification Concept DevelopmentPete Baikins
183 views30 slides
Serious Play: How to use gamification to boost employee and customer engagement by
Serious Play: How to use gamification to boost employee and customer engagementSerious Play: How to use gamification to boost employee and customer engagement
Serious Play: How to use gamification to boost employee and customer engagementPete Baikins
106 views23 slides

More from Pete Baikins(19)

Leading a gameful work from home culture by Pete Baikins
Leading a gameful work from home cultureLeading a gameful work from home culture
Leading a gameful work from home culture
Pete Baikins283 views
Introduction to gamification for Gamification Europe 2019 by Pete Baikins
Introduction to gamification for Gamification Europe 2019Introduction to gamification for Gamification Europe 2019
Introduction to gamification for Gamification Europe 2019
Pete Baikins386 views
5 reasons you should attend a gamification conference by Pete Baikins
5 reasons you should attend a gamification conference5 reasons you should attend a gamification conference
5 reasons you should attend a gamification conference
Pete Baikins767 views
Serious Play: How to use gamification to boost employee and customer engagement by Pete Baikins
Serious Play: How to use gamification to boost employee and customer engagementSerious Play: How to use gamification to boost employee and customer engagement
Serious Play: How to use gamification to boost employee and customer engagement
Pete Baikins96 views
Player Journey - Gamification Concept Development by Pete Baikins
Player Journey - Gamification Concept DevelopmentPlayer Journey - Gamification Concept Development
Player Journey - Gamification Concept Development
Pete Baikins183 views
Serious Play: How to use gamification to boost employee and customer engagement by Pete Baikins
Serious Play: How to use gamification to boost employee and customer engagementSerious Play: How to use gamification to boost employee and customer engagement
Serious Play: How to use gamification to boost employee and customer engagement
Pete Baikins106 views
Gamification 101 for employee engagement by Pete Baikins
Gamification 101 for employee engagementGamification 101 for employee engagement
Gamification 101 for employee engagement
Pete Baikins363 views
Gamification - Distraction or necessity in the modern world? by Pete Baikins
Gamification - Distraction or necessity in the modern world?Gamification - Distraction or necessity in the modern world?
Gamification - Distraction or necessity in the modern world?
Pete Baikins517 views
Mastering the Game - Big Data and Gamification by Pete Baikins
Mastering the Game - Big Data and GamificationMastering the Game - Big Data and Gamification
Mastering the Game - Big Data and Gamification
Pete Baikins2.6K views
Gamification for boosting employee engagement and customer service levels by Pete Baikins
Gamification for boosting employee engagement and customer service levelsGamification for boosting employee engagement and customer service levels
Gamification for boosting employee engagement and customer service levels
Pete Baikins565 views
Employee engagement and gamification – talent intelligence asia by Pete Baikins
Employee engagement and gamification – talent intelligence asiaEmployee engagement and gamification – talent intelligence asia
Employee engagement and gamification – talent intelligence asia
Pete Baikins1.1K views
SanCity Gamification Banking Case Study by Pete Baikins
SanCity Gamification Banking Case StudySanCity Gamification Banking Case Study
SanCity Gamification Banking Case Study
Pete Baikins290 views
Green gamification workshop - encourage behaviour change by Pete Baikins
Green gamification workshop - encourage behaviour changeGreen gamification workshop - encourage behaviour change
Green gamification workshop - encourage behaviour change
Pete Baikins639 views
Power of Gamification for Business Success by Pete Baikins
Power of Gamification for Business SuccessPower of Gamification for Business Success
Power of Gamification for Business Success
Pete Baikins586 views
Introduction to gamification for customer engagement by Pete Baikins
Introduction to gamification for customer engagementIntroduction to gamification for customer engagement
Introduction to gamification for customer engagement
Pete Baikins751 views
Growing Your Start-Up - advice and gamification by Pete Baikins
Growing Your Start-Up - advice and gamificationGrowing Your Start-Up - advice and gamification
Growing Your Start-Up - advice and gamification
Pete Baikins439 views
FutureZoneSummit gamification keynote by Pete Baikins
FutureZoneSummit gamification keynoteFutureZoneSummit gamification keynote
FutureZoneSummit gamification keynote
Pete Baikins1.3K views
Gamification keynote - Dossier Forum by Pete Baikins
Gamification keynote - Dossier ForumGamification keynote - Dossier Forum
Gamification keynote - Dossier Forum
Pete Baikins298 views
Gamification masterclass - Dossier Forum by Pete Baikins
Gamification masterclass - Dossier ForumGamification masterclass - Dossier Forum
Gamification masterclass - Dossier Forum
Pete Baikins217 views

Recently uploaded

davood_keshavarz_david_keshavarz_criminal_conviction_prison_sentence_judgemen... by
davood_keshavarz_david_keshavarz_criminal_conviction_prison_sentence_judgemen...davood_keshavarz_david_keshavarz_criminal_conviction_prison_sentence_judgemen...
davood_keshavarz_david_keshavarz_criminal_conviction_prison_sentence_judgemen...morshedislam3
17 views5 slides
MechMaf Shipping LLC by
MechMaf Shipping LLCMechMaf Shipping LLC
MechMaf Shipping LLCMechMaf Shipping LLC
59 views288 slides
VCOSA - VIETNAM COTTON - YARN MARKET REPORT - 11/2023 ISSUE by
VCOSA - VIETNAM COTTON - YARN MARKET REPORT - 11/2023 ISSUEVCOSA - VIETNAM COTTON - YARN MARKET REPORT - 11/2023 ISSUE
VCOSA - VIETNAM COTTON - YARN MARKET REPORT - 11/2023 ISSUEVietnam Cotton & Spinning Association
31 views26 slides
case study of Insertion Type Magnetic Flowmeter exports to Australia_ (1).docx by
case study of Insertion Type Magnetic Flowmeter exports to Australia_ (1).docxcase study of Insertion Type Magnetic Flowmeter exports to Australia_ (1).docx
case study of Insertion Type Magnetic Flowmeter exports to Australia_ (1).docxDalian Zero Instrument Technology Co., Ltd China
29 views5 slides
SWOT Analysis of MBM Group by
SWOT Analysis of MBM GroupSWOT Analysis of MBM Group
SWOT Analysis of MBM GroupAriful Saimon
17 views4 slides
Accounts Class 12 project cash flow statement and ratio analysis by
Accounts Class 12 project cash flow statement and ratio analysisAccounts Class 12 project cash flow statement and ratio analysis
Accounts Class 12 project cash flow statement and ratio analysisJinendraPamecha
35 views42 slides

Recently uploaded(20)

davood_keshavarz_david_keshavarz_criminal_conviction_prison_sentence_judgemen... by morshedislam3
davood_keshavarz_david_keshavarz_criminal_conviction_prison_sentence_judgemen...davood_keshavarz_david_keshavarz_criminal_conviction_prison_sentence_judgemen...
davood_keshavarz_david_keshavarz_criminal_conviction_prison_sentence_judgemen...
morshedislam317 views
Accounts Class 12 project cash flow statement and ratio analysis by JinendraPamecha
Accounts Class 12 project cash flow statement and ratio analysisAccounts Class 12 project cash flow statement and ratio analysis
Accounts Class 12 project cash flow statement and ratio analysis
JinendraPamecha35 views
On the Concept of Discovery Power of Enterprise Modeling Languages and its Re... by Ilia Bider
On the Concept of Discovery Power of Enterprise Modeling Languages and its Re...On the Concept of Discovery Power of Enterprise Modeling Languages and its Re...
On the Concept of Discovery Power of Enterprise Modeling Languages and its Re...
Ilia Bider15 views
How UiPath’s European Founder Kept Control and Built an Expert Board of Direc... by Christian Dahlen
How UiPath’s European Founder Kept Control and Built an Expert Board of Direc...How UiPath’s European Founder Kept Control and Built an Expert Board of Direc...
How UiPath’s European Founder Kept Control and Built an Expert Board of Direc...
Christian Dahlen51 views
Presentation on proposed acquisition of leading European asset manager Aermon... by KeppelCorporation
Presentation on proposed acquisition of leading European asset manager Aermon...Presentation on proposed acquisition of leading European asset manager Aermon...
Presentation on proposed acquisition of leading European asset manager Aermon...
KeppelCorporation240 views
voice logger software aegis.pdf by Nirmal Sharma
voice logger software aegis.pdfvoice logger software aegis.pdf
voice logger software aegis.pdf
Nirmal Sharma44 views
PMU Launch - Guaranteed Slides by pmulaunch
PMU Launch - Guaranteed SlidesPMU Launch - Guaranteed Slides
PMU Launch - Guaranteed Slides
pmulaunch16 views
CORPORATE COMMUNICATION.pdf by AKarthikeyan8
CORPORATE COMMUNICATION.pdfCORPORATE COMMUNICATION.pdf
CORPORATE COMMUNICATION.pdf
AKarthikeyan814 views
Amazing Opportunities: PCD Pharma Franchise in Kerala.pptx by SaphnixMedicure1
Amazing Opportunities: PCD Pharma Franchise in Kerala.pptxAmazing Opportunities: PCD Pharma Franchise in Kerala.pptx
Amazing Opportunities: PCD Pharma Franchise in Kerala.pptx
SaphnixMedicure120 views
Top 10 IT Tasks Small Businesses Can Entrust to Offshore Professionals by altafhsayyednimetler
Top 10 IT Tasks Small Businesses Can Entrust to Offshore ProfessionalsTop 10 IT Tasks Small Businesses Can Entrust to Offshore Professionals
Top 10 IT Tasks Small Businesses Can Entrust to Offshore Professionals

Gamification in marketing and creativity - game thinking asia

Editor's Notes

  1. Picture by Pete Jenkins