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Gamification in marketing and creativity - game thinking asia

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Slides from Pete Jenkins' keynote at Game Thinking Asia 2017. Delivered in Kuala Lumpur, Malaysia.

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Gamification in marketing and creativity - game thinking asia

  1. 1. Gamification in Marketing and Creativity Pete Jenkins – August 2017
  2. 2. Founder – GAMIFICATION+ LTD Entrepreneur in Residence at University of Brighton Chair – International Gamification Confederation (GamFed) Researcher in Gamification in HR at CROME (Centre for Research on Management & Employment) Practice Director, Gamification at Intelestream Inc Ambassador for Brighton & Hove Chamber of Commerce
  3. 3. What do you play?
  4. 4. Contrex https://www.youtube.com/watch?v=-_JPCWacP7Y
  5. 5. Bing and Jay Z https://www.youtube.com/watch?v=1U2LF4k_-uc
  6. 6. I love your brand because……. https://pbs.twimg.com/media/DDAtR3TXsAAwTad.jpg
  7. 7. http://ldd.lego.com/en-gb LEGO Digital Designer
  8. 8. create
  9. 9. Game space
  10. 10. Photo by Phillie Casablanca - Creative Commons Attribution License https://www.flickr.com/photos/19451080@N00 Created with Haiku Deck You have 2 minutes to choose a character or avatar name
  11. 11. Gamification+ Success Framework https://gamificationplus.uk/game/
  12. 12. Thank you for playing! • #Gamification • #GameThinkingAsia • Email: pete.jenkins@gamificationplus.uk • Twitter: @petejenkins @gamifiplus

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