Subtle engagement and outright fun: using gamification to improve the effectiveness of your international marketing
In this session Pete Jenkins will help you discover what gamification is and how it can be used to positively influence students’ and parents’ decision making processes. We will examine how game mechanics are already being used to engage customers and how you can apply them to broaden the reach of your marketing, engage with the best students, and help students feel part of your institution, course or location. We’ll also examine how games and fun work for different cultures and demographics, and what common motivators there are cross-culturally. Lastly, we will explore how game techniques can be used to motivate your own staff and encourage better decision making and sales. Join us at the start of your conference journey for an inspiring vision of the gamified future of international educational marketing.