1. Mastering the Game – Big Data and Gamification
Pete Jenkins – November 2017 at Gamification Turkey

2. © GAMIFICATION+ LTD 2015 2
Founder – GAMIFICATION+ LTD
Entrepreneur in Residence at University of Brighton
Chair – International Gamification Confederation (GamFed)
Researcher in Gamification in HR at CROME (Centre for
Research on Management & Employment)
Ambassador - Brighton & Hove Chamber of Commerce
Chair - Gamification Europe Conference

3. BIG DATA: “Information asset characterised by such a
High Volume, Velocity and Variety to require specific
Technology and Analytical Methods for its
transformation into Value” (Andrea De Mauro, 2016).

4. Grand View Research, Inc (2016) expects the global Big
Data market to be worth how much by 2025?
A. $25.67 billion
B. $123.2 billion
C. $232.7 billion

5. Grand View Research, Inc (2016) says that the fastest
growing software segment for Big Data is?
A. Visualisation
B. Data integration
C. Databases

7. Gamification is the process of making
activities more game-like (Werbach, 2014)

8. Why Big Data with Gamification?
1. Games to crowdsource big data analysis

9. • 57,000 players
• 12 year old
problem
• Solved in 10 days

10. Why Big Data with Gamification?
2. Using gamification to generate big data

11. © GAMIFICATION+ LTD 2016 11

12. Why Big Data with Gamification?
3. Using big data to come up with more engaging
activities for players
There are more than 2 billion gamers producing
50TB of data per day
Reality Games, 2016

14. We should highlight tasks and decisions that need
to be made and offer them up to our staff in a
prioritised order.

15. “the application of gamification in web-based
systems is to enhance engagement, grant choices,
reaffirm progression and provoke social habit”
(Linder, 2010)

16. • Top game players in
eSports have been shown
to make over 100
decisions a minute during
game play!
• The metric is APM (actions
per minute) and some
games require upwards of
300-400 actions per
minute (PRI, 2016)
Games use big
data to
facilitate faster
and better
decision
making

17. “it is not until you play a game many different
ways that you truly learn how to master the
game”
(Jenkins, 2016)

18. Data Decision Games Cycle
Analyse
Data
Prioritise
Decisions
Set
Challenges
Take
Action

19. “A gamified system can use automation to
motivate users. [In a game] an individual receives
motivational inputs by granting technology
nonhuman agency and considering it a
persuasive social actor” (Fogg, 2002)

21. Big data helps you play better at the
game of work. (Jenkins, 2017)
pete.jenkins@gamificationplus.uk
https://gamificationplus.uk
@gamifiplus @petejenkins