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Mastering the Game - Big Data and Gamification


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How best to leverage big data through the use of gamification to engage, empower and up-skill employees. Learning from how games handle big data will help us play better at the game of work. You’ll hear the ways big data are currently combined with gamification, recommendations for doing this well and see a process for successfully combining gamification and big data in your own systems and processes. Talk delivered by Pete Jenkins at Gamification Turkey in Istanbul on 16th November 2017.

Published in: Business
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Mastering the Game - Big Data and Gamification

  1. 1. Mastering the Game – Big Data and Gamification Pete Jenkins – November 2017 at Gamification Turkey
  2. 2. © GAMIFICATION+ LTD 2015 2 Founder – GAMIFICATION+ LTD Entrepreneur in Residence at University of Brighton Chair – International Gamification Confederation (GamFed) Researcher in Gamification in HR at CROME (Centre for Research on Management & Employment) Ambassador - Brighton & Hove Chamber of Commerce Chair - Gamification Europe Conference
  3. 3. BIG DATA: “Information asset characterised by such a High Volume, Velocity and Variety to require specific Technology and Analytical Methods for its transformation into Value” (Andrea De Mauro, 2016).
  4. 4. Grand View Research, Inc (2016) expects the global Big Data market to be worth how much by 2025? A. $25.67 billion B. $123.2 billion C. $232.7 billion
  5. 5. Grand View Research, Inc (2016) says that the fastest growing software segment for Big Data is? A. Visualisation B. Data integration C. Databases
  6. 6. Gamification is the process of making activities more game-like (Werbach, 2014)
  7. 7. Why Big Data with Gamification? 1. Games to crowdsource big data analysis
  8. 8. • 57,000 players • 12 year old problem • Solved in 10 days
  9. 9. Why Big Data with Gamification? 2. Using gamification to generate big data
  10. 10. © GAMIFICATION+ LTD 2016 11
  11. 11. Why Big Data with Gamification? 3. Using big data to come up with more engaging activities for players There are more than 2 billion gamers producing 50TB of data per day Reality Games, 2016
  12. 12. We should highlight tasks and decisions that need to be made and offer them up to our staff in a prioritised order.
  13. 13. “the application of gamification in web-based systems is to enhance engagement, grant choices, reaffirm progression and provoke social habit” (Linder, 2010)
  14. 14. • Top game players in eSports have been shown to make over 100 decisions a minute during game play! • The metric is APM (actions per minute) and some games require upwards of 300-400 actions per minute (PRI, 2016) Games use big data to facilitate faster and better decision making
  15. 15. “it is not until you play a game many different ways that you truly learn how to master the game” (Jenkins, 2016)
  16. 16. Data Decision Games Cycle Analyse Data Prioritise Decisions Set Challenges Take Action
  17. 17. “A gamified system can use automation to motivate users. [In a game] an individual receives motivational inputs by granting technology nonhuman agency and considering it a persuasive social actor” (Fogg, 2002)
  18. 18. Big data helps you play better at the game of work. (Jenkins, 2017) @gamifiplus @petejenkins