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Gaminomics presentation june 2015

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Can a gamified CRM really be fun to use? Slides from a presentation given by Pete Jenkins of GAMIFICATION+ at the 2015 Gaminomics conference.

A brief overview of the built in game mechanics of CRM.me and some gamification stats from the top 10 CRM.me users in the UK from the last 2 years. Which game mechanics have really worked?

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Gaminomics presentation june 2015

  1. 1. Can a gamified CRM really be fun to use? Gaminomics – June 2015 – Pete Jenkins © GAMIFICATION+ LTD 2015 1
  2. 2. AGENDA © GAMIFICATION+ LTD 2015 2 • About Pete & GAMIFICATION+ • Gamification mechanics in CRM.me • Which gamification mechanics really work • Play time
  3. 3. ABOUT PETE  Founder – GAMIFICATION+ LTD  Entrepreneur in Residence at University of Brighton  Chair – International Gamification Confederation (GamFed)  Researcher in Gamification in HR at CROME (Centre for Research on Management & Employment) © GAMIFICATION+ LTD 2015 3
  4. 4. GAME MECHANICS © GAMIFICATION+ LTD 2015 4
  5. 5. AESTHETICS © GAMIFICATION+ LTD 2015 5
  6. 6. CUSTOMISABLE THEME © GAMIFICATION+ LTD 2015 6
  7. 7. CUSTOMISABLE DASHBOARD © GAMIFICATION+ LTD 2015 7
  8. 8. ON-BOARDING © GAMIFICATION+ LTD 2015 8
  9. 9. BADGES © GAMIFICATION+ LTD 2015 9
  10. 10. LEVELS © GAMIFICATION+ LTD 2015 10
  11. 11. VIRTUAL GOODS © GAMIFICATION+ LTD 2015 11
  12. 12. COLLECTIONS © GAMIFICATION+ LTD 2015 12
  13. 13. CURRENCY © GAMIFICATION+ LTD 2015 13
  14. 14. INCENTIVES © GAMIFICATION+ LTD 2015 14
  15. 15. LEADERBOARD © GAMIFICATION+ LTD 2015 15
  16. 16. POINTS & SKILLS © GAMIFICATION+ LTD 2015 16
  17. 17. GAME DASHBOARD © GAMIFICATION+ LTD 2015 17
  18. 18. SOCIAL MECHANICS © GAMIFICATION+ LTD 2015 18
  19. 19. ACTIVITY FEED © GAMIFICATION+ LTD 2015 19
  20. 20. WHAT’S GOING ON FEED © GAMIFICATION+ LTD 2015 20
  21. 21. CONVERSATIONS © GAMIFICATION+ LTD 2015 21
  22. 22. MISSIONS © GAMIFICATION+ LTD 2015 22
  23. 23. STATISTICS © GAMIFICATION+ LTD 2015 23
  24. 24. TOP 10 USERS ON AVERAGE © GAMIFICATION+ LTD 2015 24 Name Role Points Coins Collections Badges Level Months Played Avg. points/mth Simon Director 425,435 213 0 17 42 7 60776 Jeanette Employee 269,825 351 0 12 35 7 38546 Laura Employee 293,950 496 1 21 37 11 26723 Emily Employee 19,410 34 0 12 12 1 19410 Neil Manager 202,590 609 13 17 32 11 18417 Jen Employee 310,905 890 22 17 37 17 18289 Geoff Employee 193,205 493 9 18 31 11 17564 Andrew Employee 63,205 129 0 13 20 4 15801 Kerry Employee 171,485 189 0 17 30 11 15590 David Employee 248,885 533 12 14 34 17 14640
  25. 25. DEMO.CRM.ME © GAMIFICATION+ LTD 2015 25 Username Password jill jill jim jim john john justin justin katie katie mary mary peter peter sally sally sam sam
  26. 26. THANK YOU pete.jenkins@gamificationplus.uk http://gamificationplus.uk @gamifiplus @petejenkins © GAMIFICATION+ LTD 2015 26 CRM.me free trial at http://crm.me/sign-up/

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