Gaminomics presentation june 2015
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This document discusses gamification mechanics that can be applied to customer relationship management (CRM) software to make it more engaging. It describes various game mechanics used in CRM.me like badges, levels, leaderboards, points and social features. Data on top users of CRM.me is shown to demonstrate how the gamification elements encourage participation and engagement with the software.
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Gaminomics presentation june 2015
- 1. Can a gamified CRM really be fun to use? Gaminomics – June 2015 – Pete Jenkins © GAMIFICATION+ LTD 2015 1
- 2. AGENDA © GAMIFICATION+ LTD 2015 2 • About Pete & GAMIFICATION+ • Gamification mechanics in CRM.me • Which gamification mechanics really work • Play time
- 3. ABOUT PETE Founder – GAMIFICATION+ LTD Entrepreneur in Residence at University of Brighton Chair – International Gamification Confederation (GamFed) Researcher in Gamification in HR at CROME (Centre for Research on Management & Employment) © GAMIFICATION+ LTD 2015 3
- 4. GAME MECHANICS © GAMIFICATION+ LTD 2015 4
- 5. AESTHETICS © GAMIFICATION+ LTD 2015 5
- 6. CUSTOMISABLE THEME © GAMIFICATION+ LTD 2015 6
- 7. CUSTOMISABLE DASHBOARD © GAMIFICATION+ LTD 2015 7
- 8. ON-BOARDING © GAMIFICATION+ LTD 2015 8
- 9. BADGES © GAMIFICATION+ LTD 2015 9
- 10. LEVELS © GAMIFICATION+ LTD 2015 10
- 11. VIRTUAL GOODS © GAMIFICATION+ LTD 2015 11
- 12. COLLECTIONS © GAMIFICATION+ LTD 2015 12
- 13. CURRENCY © GAMIFICATION+ LTD 2015 13
- 14. INCENTIVES © GAMIFICATION+ LTD 2015 14
- 15. LEADERBOARD © GAMIFICATION+ LTD 2015 15
- 16. POINTS & SKILLS © GAMIFICATION+ LTD 2015 16
- 17. GAME DASHBOARD © GAMIFICATION+ LTD 2015 17
- 18. SOCIAL MECHANICS © GAMIFICATION+ LTD 2015 18
- 19. ACTIVITY FEED © GAMIFICATION+ LTD 2015 19
- 20. WHAT’S GOING ON FEED © GAMIFICATION+ LTD 2015 20
- 21. CONVERSATIONS © GAMIFICATION+ LTD 2015 21
- 22. MISSIONS © GAMIFICATION+ LTD 2015 22
- 23. STATISTICS © GAMIFICATION+ LTD 2015 23
- 24. TOP 10 USERS ON AVERAGE © GAMIFICATION+ LTD 2015 24 Name Role Points Coins Collections Badges Level Months Played Avg. points/mth Simon Director 425,435 213 0 17 42 7 60776 Jeanette Employee 269,825 351 0 12 35 7 38546 Laura Employee 293,950 496 1 21 37 11 26723 Emily Employee 19,410 34 0 12 12 1 19410 Neil Manager 202,590 609 13 17 32 11 18417 Jen Employee 310,905 890 22 17 37 17 18289 Geoff Employee 193,205 493 9 18 31 11 17564 Andrew Employee 63,205 129 0 13 20 4 15801 Kerry Employee 171,485 189 0 17 30 11 15590 David Employee 248,885 533 12 14 34 17 14640
- 25. DEMO.CRM.ME © GAMIFICATION+ LTD 2015 25 Username Password jill jill jim jim john john justin justin katie katie mary mary peter peter sally sally sam sam
- 26. THANK YOU pete.jenkins@gamificationplus.uk http://gamificationplus.uk @gamifiplus @petejenkins © GAMIFICATION+ LTD 2015 26 CRM.me free trial at http://crm.me/sign-up/
Editor's Notes
- Agenda slide. We're going to find out what causes G projects to fail or succeed, and hopefully see if there are any differences between corporate and academic worlds we can learn from. Then we're going to have fun finding a memorable way to remember what we've learnt.
- GAMIFICATION+ (was e-Advantage, backstory), EiR for 6 years, GamFed is about best practices, CROME is interest in staff motivation. Means I am interesting mix of academic, best practice and commercial knowledge.
- My biggest win came from just a 2 minute pitch, to a customer's customer. Stories are memorable. I'm going to get you in groups now, to come up with a story that includes the ways to fail and then to succeed in getting to a successful gamification project. I'll recommend a tool to use to make a memorable story.
- My biggest win came from just a 2 minute pitch, to a customer's customer. Stories are memorable. I'm going to get you in groups now, to come up with a story that includes the ways to fail and then to succeed in getting to a successful gamification project. I'll recommend a tool to use to make a memorable story.
- My biggest win came from just a 2 minute pitch, to a customer's customer. Stories are memorable. I'm going to get you in groups now, to come up with a story that includes the ways to fail and then to succeed in getting to a successful gamification project. I'll recommend a tool to use to make a memorable story.
- My biggest win came from just a 2 minute pitch, to a customer's customer. Stories are memorable. I'm going to get you in groups now, to come up with a story that includes the ways to fail and then to succeed in getting to a successful gamification project. I'll recommend a tool to use to make a memorable story.
- My biggest win came from just a 2 minute pitch, to a customer's customer. Stories are memorable. I'm going to get you in groups now, to come up with a story that includes the ways to fail and then to succeed in getting to a successful gamification project. I'll recommend a tool to use to make a memorable story.
- My biggest win came from just a 2 minute pitch, to a customer's customer. Stories are memorable. I'm going to get you in groups now, to come up with a story that includes the ways to fail and then to succeed in getting to a successful gamification project. I'll recommend a tool to use to make a memorable story.
- My biggest win came from just a 2 minute pitch, to a customer's customer. Stories are memorable. I'm going to get you in groups now, to come up with a story that includes the ways to fail and then to succeed in getting to a successful gamification project. I'll recommend a tool to use to make a memorable story.
- My biggest win came from just a 2 minute pitch, to a customer's customer. Stories are memorable. I'm going to get you in groups now, to come up with a story that includes the ways to fail and then to succeed in getting to a successful gamification project. I'll recommend a tool to use to make a memorable story.
- My biggest win came from just a 2 minute pitch, to a customer's customer. Stories are memorable. I'm going to get you in groups now, to come up with a story that includes the ways to fail and then to succeed in getting to a successful gamification project. I'll recommend a tool to use to make a memorable story.
- My biggest win came from just a 2 minute pitch, to a customer's customer. Stories are memorable. I'm going to get you in groups now, to come up with a story that includes the ways to fail and then to succeed in getting to a successful gamification project. I'll recommend a tool to use to make a memorable story.
- My biggest win came from just a 2 minute pitch, to a customer's customer. Stories are memorable. I'm going to get you in groups now, to come up with a story that includes the ways to fail and then to succeed in getting to a successful gamification project. I'll recommend a tool to use to make a memorable story.
- My biggest win came from just a 2 minute pitch, to a customer's customer. Stories are memorable. I'm going to get you in groups now, to come up with a story that includes the ways to fail and then to succeed in getting to a successful gamification project. I'll recommend a tool to use to make a memorable story.
- My biggest win came from just a 2 minute pitch, to a customer's customer. Stories are memorable. I'm going to get you in groups now, to come up with a story that includes the ways to fail and then to succeed in getting to a successful gamification project. I'll recommend a tool to use to make a memorable story.
- My biggest win came from just a 2 minute pitch, to a customer's customer. Stories are memorable. I'm going to get you in groups now, to come up with a story that includes the ways to fail and then to succeed in getting to a successful gamification project. I'll recommend a tool to use to make a memorable story.
- My biggest win came from just a 2 minute pitch, to a customer's customer. Stories are memorable. I'm going to get you in groups now, to come up with a story that includes the ways to fail and then to succeed in getting to a successful gamification project. I'll recommend a tool to use to make a memorable story.
- My biggest win came from just a 2 minute pitch, to a customer's customer. Stories are memorable. I'm going to get you in groups now, to come up with a story that includes the ways to fail and then to succeed in getting to a successful gamification project. I'll recommend a tool to use to make a memorable story.
- Chip and Dan Heath, in their book Made to Stick analysed the most memorable stories, particularly urban myths, to find out what made them memorable. They boiled it down to these 6 tips: Simplicity - Not dumbing down, but getting to the core message Unexpected - Get attention. Violate a schema. Use curiosity. Concrete - Paint a mental picture 'Put a man on the moon' or film pitching technique. These are concepts that already have a mental picture. Ask for 2 films and a situation. like 1 and 2 set in Credible - Quote authorities or stats. Give more details to make it more believable (lying technique). Ask a question. Emotive - People care about people. Ask, what's in it for me? How would this make you feel? Story - stories make it believable and memorable. Showing the what and why of an idea. Okay, 10 minutes to get your reasons for failure and success into a story. Then one of your group stands up and tells us the story. Best story wins a prize of course. Now, lets hear your stories. Great, prize goes to (perhaps popular vote by noise)...
- For white papers, webinars, case studies and other interesting stuff please visit our website at ... and follow me on twitter. PS One day course on sales & marketing through gamification in July and a Post grad module in gamification for business running in September Thank you for listening and engaging.