Gamification for Gamers

Gamification for Gamers 
All hail our gaming-literate overlords
The Next Big Thing 
The Next Big Thing
Gamification for Gamers 
The Saturation Problem 
Gaming Literacy 
Deep Motivational Techniques 
Mastery, Autonomy, Purpose 
8 ways to design for deeper engagement
Peter Klement
Project Manager 
Working for GEELab 
Based in Karlsruhe 
Writes about Games and Comics 
Always carries a swiss army knife 
Twitter: @ZeroNiner09
Martin Nerurkar
Game & Interaction Designer 
Freelancer 
Based in Karlsruhe 
14 years of design experience 
Loves hats 
Twitter: @mnerurkar 
Web: www.martin.nerurkar.de
Evolve or Die 
The problem of a saturated audience
1890s
1960s
2000s
2013
The Problem 
Step 1: Audience grows media-savvy 
Step 2: Ads escalate to capture attention 
Step 3: Repeat
2009
2010
2012
The Problem, Part 2 
Step 1: Audience grows media-savvy 
Step 2: Games escalate to capture attention 
Step 3: Repeat
The Solution 
A deep experience 
Built on intrinsic motivation
Minecraft
Minecraft
Minecraft
Writing on the Wall 
Gamification will suffer the same fate 
The gaming-literate audience exists 
Fun facts from the esa: 
- The average gamer is 31 years old 
- 59% of all Americans play video games 
- People of all ages are playing video games. 
The stereotypical gamer disappears.
How to build a Monster 
game design motivational patterns
Basics
Mastery 
Basics
Mastery 
Autonomy 
Basics
Mastery 
Autonomy 
Purpose 
Basics
Clear Feedback
Clear Goals
New Things
Novelty 
New Things
Novelty 
Discovery 
New Things
Novelty 
Discovery 
Mystery 
New Things
Story
Personal Fantasy 
Story
Personal Fantasy 
Authored Narrative 
Story
Personal Fantasy 
Authored Narrative 
Fictional Universe 
Story
Opposition
Challenge 
Opposition
Challenge 
Flow 
Opposition
Pure Enjoyment
Sense-Pleasure 
Pure Enjoyment
Sense-Pleasure 
Abnegation 
Pure Enjoyment
Social Connections
Fellowship 
Social Connections
Fellowship 
Competition 
Social Connections
Expression
Creativity 
Expression
Creativity 
Transgression 
Expression
Actions over System 
Allow for mastery in your tasks 
- Provide Feedback 
- Properly challenge the skills 
Create Deep Systems 
- Provide relatable goals 
- Offer meaningful rewards
Gamification for Gamers
Thank you!
Speaker Contact 
Peter Klement 
peter.klement@geelab.rmit.edu 
@zeroniner09 
Martin Nerurkar 
mnerurkar@sharkbombs.com 
@mnerurkar
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Gamification for Gamers