Gamification for Gamers 
All hail our gaming-literate overlords
The Next Big Thing 
The Next Big Thing
Gamification for Gamers 
The Saturation Problem 
Gaming Literacy 
Deep Motivational Techniques 
Mastery, Autonomy, Purpose...
Peter Klement
Project Manager 
Working for GEELab 
Based in Karlsruhe 
Writes about Games and Comics 
Always carries a swiss army knife ...
Martin Nerurkar
Game & Interaction Designer 
Freelancer 
Based in Karlsruhe 
14 years of design experience 
Loves hats 
Twitter: @mnerurka...
Evolve or Die 
The problem of a saturated audience
1890s
1960s
2000s
2013
The Problem 
Step 1: Audience grows media-savvy 
Step 2: Ads escalate to capture attention 
Step 3: Repeat
2009
2010
2012
The Problem, Part 2 
Step 1: Audience grows media-savvy 
Step 2: Games escalate to capture attention 
Step 3: Repeat
The Solution 
A deep experience 
Built on intrinsic motivation
Minecraft
Minecraft
Minecraft
Writing on the Wall 
Gamification will suffer the same fate 
The gaming-literate audience exists 
Fun facts from the esa: ...
How to build a Monster 
game design motivational patterns
Basics
Mastery 
Basics
Mastery 
Autonomy 
Basics
Mastery 
Autonomy 
Purpose 
Basics
Clear Feedback
Clear Goals
New Things
Novelty 
New Things
Novelty 
Discovery 
New Things
Novelty 
Discovery 
Mystery 
New Things
Story
Personal Fantasy 
Story
Personal Fantasy 
Authored Narrative 
Story
Personal Fantasy 
Authored Narrative 
Fictional Universe 
Story
Opposition
Challenge 
Opposition
Challenge 
Flow 
Opposition
Pure Enjoyment
Sense-Pleasure 
Pure Enjoyment
Sense-Pleasure 
Abnegation 
Pure Enjoyment
Social Connections
Fellowship 
Social Connections
Fellowship 
Competition 
Social Connections
Expression
Creativity 
Expression
Creativity 
Transgression 
Expression
Actions over System 
Allow for mastery in your tasks 
- Provide Feedback 
- Properly challenge the skills 
Create Deep Sys...
Thank you!
Speaker Contact 
Peter Klement 
peter.klement@geelab.rmit.edu 
@zeroniner09 
Martin Nerurkar 
mnerurkar@sharkbombs.com 
@m...
Gamification for Gamers
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Gamification for Gamers

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A presentation on the issue of a savvy audience and a few ways to create gamification for a gaming-literate audience.

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Gamification for Gamers

  1. 1. Gamification for Gamers All hail our gaming-literate overlords
  2. 2. The Next Big Thing The Next Big Thing
  3. 3. Gamification for Gamers The Saturation Problem Gaming Literacy Deep Motivational Techniques Mastery, Autonomy, Purpose 8 ways to design for deeper engagement
  4. 4. Peter Klement
  5. 5. Project Manager Working for GEELab Based in Karlsruhe Writes about Games and Comics Always carries a swiss army knife Twitter: @ZeroNiner09
  6. 6. Martin Nerurkar
  7. 7. Game & Interaction Designer Freelancer Based in Karlsruhe 14 years of design experience Loves hats Twitter: @mnerurkar Web: www.martin.nerurkar.de
  8. 8. Evolve or Die The problem of a saturated audience
  9. 9. 1890s
  10. 10. 1960s
  11. 11. 2000s
  12. 12. 2013
  13. 13. The Problem Step 1: Audience grows media-savvy Step 2: Ads escalate to capture attention Step 3: Repeat
  14. 14. 2009
  15. 15. 2010
  16. 16. 2012
  17. 17. The Problem, Part 2 Step 1: Audience grows media-savvy Step 2: Games escalate to capture attention Step 3: Repeat
  18. 18. The Solution A deep experience Built on intrinsic motivation
  19. 19. Minecraft
  20. 20. Minecraft
  21. 21. Minecraft
  22. 22. Writing on the Wall Gamification will suffer the same fate The gaming-literate audience exists Fun facts from the esa: - The average gamer is 31 years old - 59% of all Americans play video games - People of all ages are playing video games. The stereotypical gamer disappears.
  23. 23. How to build a Monster game design motivational patterns
  24. 24. Basics
  25. 25. Mastery Basics
  26. 26. Mastery Autonomy Basics
  27. 27. Mastery Autonomy Purpose Basics
  28. 28. Clear Feedback
  29. 29. Clear Goals
  30. 30. New Things
  31. 31. Novelty New Things
  32. 32. Novelty Discovery New Things
  33. 33. Novelty Discovery Mystery New Things
  34. 34. Story
  35. 35. Personal Fantasy Story
  36. 36. Personal Fantasy Authored Narrative Story
  37. 37. Personal Fantasy Authored Narrative Fictional Universe Story
  38. 38. Opposition
  39. 39. Challenge Opposition
  40. 40. Challenge Flow Opposition
  41. 41. Pure Enjoyment
  42. 42. Sense-Pleasure Pure Enjoyment
  43. 43. Sense-Pleasure Abnegation Pure Enjoyment
  44. 44. Social Connections
  45. 45. Fellowship Social Connections
  46. 46. Fellowship Competition Social Connections
  47. 47. Expression
  48. 48. Creativity Expression
  49. 49. Creativity Transgression Expression
  50. 50. Actions over System Allow for mastery in your tasks - Provide Feedback - Properly challenge the skills Create Deep Systems - Provide relatable goals - Offer meaningful rewards
  51. 51. Thank you!
  52. 52. Speaker Contact Peter Klement peter.klement@geelab.rmit.edu @zeroniner09 Martin Nerurkar mnerurkar@sharkbombs.com @mnerurkar

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