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Gamification for Gamers

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Gamification for Gamers

  1. 1. Gamification for Gamers All hail our gaming-literate overlords
  2. 2. The Next Big Thing The Next Big Thing
  3. 3. Gamification for Gamers The Saturation Problem Gaming Literacy Deep Motivational Techniques Mastery, Autonomy, Purpose 8 ways to design for deeper engagement
  4. 4. Peter Klement
  5. 5. Project Manager Working for GEELab Based in Karlsruhe Writes about Games and Comics Always carries a swiss army knife Twitter: @ZeroNiner09
  6. 6. Martin Nerurkar
  7. 7. Game & Interaction Designer Freelancer Based in Karlsruhe 14 years of design experience Loves hats Twitter: @mnerurkar Web: www.martin.nerurkar.de
  8. 8. Evolve or Die The problem of a saturated audience
  9. 9. 1890s
  10. 10. 1960s
  11. 11. 2000s
  12. 12. 2013
  13. 13. The Problem Step 1: Audience grows media-savvy Step 2: Ads escalate to capture attention Step 3: Repeat
  14. 14. 2009
  15. 15. 2010
  16. 16. 2012
  17. 17. The Problem, Part 2 Step 1: Audience grows media-savvy Step 2: Games escalate to capture attention Step 3: Repeat
  18. 18. The Solution A deep experience Built on intrinsic motivation
  19. 19. Minecraft
  20. 20. Minecraft
  21. 21. Minecraft
  22. 22. Writing on the Wall Gamification will suffer the same fate The gaming-literate audience exists Fun facts from the esa: - The average gamer is 31 years old - 59% of all Americans play video games - People of all ages are playing video games. The stereotypical gamer disappears.
  23. 23. How to build a Monster game design motivational patterns
  24. 24. Basics
  25. 25. Mastery Basics
  26. 26. Mastery Autonomy Basics
  27. 27. Mastery Autonomy Purpose Basics
  28. 28. Clear Feedback
  29. 29. Clear Goals
  30. 30. New Things
  31. 31. Novelty New Things
  32. 32. Novelty Discovery New Things
  33. 33. Novelty Discovery Mystery New Things
  34. 34. Story
  35. 35. Personal Fantasy Story
  36. 36. Personal Fantasy Authored Narrative Story
  37. 37. Personal Fantasy Authored Narrative Fictional Universe Story
  38. 38. Opposition
  39. 39. Challenge Opposition
  40. 40. Challenge Flow Opposition
  41. 41. Pure Enjoyment
  42. 42. Sense-Pleasure Pure Enjoyment
  43. 43. Sense-Pleasure Abnegation Pure Enjoyment
  44. 44. Social Connections
  45. 45. Fellowship Social Connections
  46. 46. Fellowship Competition Social Connections
  47. 47. Expression
  48. 48. Creativity Expression
  49. 49. Creativity Transgression Expression
  50. 50. Actions over System Allow for mastery in your tasks - Provide Feedback - Properly challenge the skills Create Deep Systems - Provide relatable goals - Offer meaningful rewards
  51. 51. Thank you!
  52. 52. Speaker Contact Peter Klement peter.klement@geelab.rmit.edu @zeroniner09 Martin Nerurkar mnerurkar@sharkbombs.com @mnerurkar

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