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Keynote on Games for engagement from Learning Technologies Conference 2017

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Pete Jenkins' slides from Learning Technologies Conference 2017. #LT17uk Introduction into games and a look at the type of games for different demographics and player types. Collaborative play anyone?

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Keynote on Games for engagement from Learning Technologies Conference 2017

  1. 1. How games inspire, enthral and engage us Pete Jenkins – February 2017
  2. 2. PETE’S CURRENTTITLES © GAMIFICATION+ LTD 2015 2 Founder – GAMIFICATION+ LTD Entrepreneur in Residence at University of Brighton Chair – International Gamification Confederation (GamFed) Researcher in Gamification in HR at CROME (Centre for Research on Management & Employment) Organiser of Brighton Gamification Meetup Ambassador forWorthing & Adur and Brighton & Hove Chambers of Commerce
  3. 3. What do you play?
  4. 4. Gamification refers to the use of game mechanics in non-gaming contexts
  5. 5. • 3.12 million drivers through the radar zones • 40 per cent of speeding drivers slowed to below the speed limit • Speeding vehicles passing the signs have reduced their speed by an average of 9.6km/h • average reduction in speed for all vehicles passing the speed warning signs has been 5.4km/h • Budget AUS$854,000 for 26 signs Brisbane City Council – Emotive Feedback
  6. 6. Activision Blizzard’s players racked up how many hours of play time in 3rd Quarter 2016? A. 100 million B. 1 billion C. 10 billion
  7. 7. Source: GameTrack, 2016 Q3
  8. 8. I DON’T PLAY BUT IT’S FUNTO WATCH
  9. 9. Dopamine Oxytocin Serotonin Endorphins
  10. 10. Maslow’s Hierarchy of Needs
  11. 11. Three basic needs Competence Autonomy Relatedness Self-DeterminationTheory
  12. 12. Three key drivers Mastery Purpose Autonomy Daniel Pink - Drive
  13. 13. Marczewski’sThree Layers of Motivation
  14. 14. Points Resources Boss fights Game components Content unlocking Badges Levels Progression Collections Achievements Social graph Leaderboards Teams Combat Virtual goods Quests Virtual currency Avatars Gifting
  15. 15. Compettia - Atrivity Average knowledge increase in players over a 5 day period is 30% 80% of players end up playing it outside of work hours Most questions answered by a player in 5 days is 10,521 questions Average player will answer 800 questions during a 5 day period Most commonly play between 11pm and 1am
  16. 16. Male 58% Male 6-10 7% Male 11-14 6% Male 15-24 16% Male 25-34 9% Male 35-44 10% Male 45-64 9% Female 42% Female 6-10 7% Female 11-14 6% Female 15-24 8% Female 25-34 7% Female 35-44 5% Female 45-64 9% % Gamers playing on any format/device in UK Source GameTrack (ISFE/IpsosConnect),Quarter 3 2016.
  17. 17. https://rise.global/gurus
  18. 18. Marczewski’s Player and User Types Hexad
  19. 19. https://gamified.uk
  20. 20. HEXAD PlayerType Results 2,172 responses 27 24 18 14 14 3 Free Spirit Philanthropist Achiever Socialiser Player Disruptor 0 5 10 15 20 25 30 % Source: gamified.uk 01/02/2017
  21. 21. https://gamified.uk
  22. 22. https://gamified.uk
  23. 23. Co-Operative Play Source: http://quanticfoundry.com/2016/07/21/social-gaming/
  24. 24. Co-Operative Play - Gender Source: http://quanticfoundry.com/2016/07/21/social-gaming/
  25. 25. Source: http://www.polygon.com/2014/8/7/5979575/two-board-games-you-should-play-right-now- pandemic-risk-legacy
  26. 26. Gamification Strategy Deliberately take aspects of games and use them as lenses to identify gaps in people processes and explore new strategies for engagement Play with others and share your thinking. Ideas will evolve faster and teams will adopt and take ownership of shared new strategies. Notice, value and reward game thinking in others. Game players are already found throughout our businesses. Use their creative and strategic thinking and embed games into the culture.
  27. 27. https://www.superbetter.com Please attempt: • Bad Guys – • The Stick Chair • Power Ups - • HugYourself • HumanTag
  28. 28. Thank you for playing. Today we’ve looked at: • Neuroscience & psychology • Game components • Game player demographics • Player types • Strategies for engaging through gamification So, any questions? pete.jenkins@gamificationplus.uk http://gamificationplus.uk @gamifiplus @petejenkins

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