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Export journey and insight into gamification

Slides from Pete Jenkins' presentation on Gamification+ Ltd's export journey and an insight into gamification from Action Asia: Unleash your ASEAN Ambitions event in Gatwick, UK on 29th January 2019

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P E T E J E N K I N S
A C T I O N A S I A : U N L E A S H Y O U R
A S E A N A M B I T I O N S
GAMIFIED MOTIVATION
ABOUT PETE
• Founder – GAMIFICATION+ LTD
BOFTA 2018 Award Winner
• Entrepreneur in Residence at University of
Brighton
• Chair of International Gamification Confederation
(GamFed)
• Chair of Gamification Europe Conference
• Practice Director, Gamification at
Intelestream Inc
• Ambassador for Brighton & Hove Chamber of
Commerce
2013 TO 2015:
Importing gamified CRM
software from Belgium and
USA
DECISION TO EXPORT:
thought leadership
speaking
engagements
training
courses
consultancy
WEB PRESENCE
• LinkedIn Profile reworded to match
• Website reworded to match LinkedIn
• Website provides supporting evidence - past and
future speaking engagements, existing client list
(brands famous abroad higher up)
• .uk domain ending rather than .com
EXPORT STRATEGY
Partnership Approach
• Regional Partners
• Great existing customers
• Only accept opportunities that support the brand
strategy, i.e high price, quality customers

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Export journey and insight into gamification

Editor's Notes

  1. Picture by Pete Jenkins, Link from Zelda.
  2. Picture by Pete Jenkins, Link from Zelda.
  3. Picture by Pete Jenkins, Link from Zelda.
  4. http://investor.activision.com/releasedetail.cfm?releaseid=1056935 Each player averaged over 50 minutes per day, 385m Monthly Active Users
  5. https://ukie.org.uk/research#demographics In 2017, the UK mobile market is very evenly represented between the genders, with a 48% female / 52% male split between those who are playing more than once a month.
  6. https://www.gamified.uk/2017/12/01/3-layers-motivation-2018-edition/