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Cegoc - Gamification increase engagement and effectiveness of learning

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Keynote talk from CEGOC Business Transformation Summit in Lisbon, Portugal - October 2016

Published in: Business

Cegoc - Gamification increase engagement and effectiveness of learning

  1. 1. MEDIA PARTNERS
  2. 2. Founder – GAMIFICATION+ LTD Entrepreneur in Residence at University of Brighton Chair – International Gamification Confederation (GamFed) Researcher in Gamification in HR at CROME (Centre for Research on Management & Employment) Organiser of Brighton Gamification Meetup Ambassador for Worthing & Adur and Brighton & Hove Chambers of Commerce
  3. 3. Gamification refers to the use of game mechanics in non-gaming contexts The process of making activities more game-like
  4. 4. http://www.thefuntheory.com/speed-camera-lottery-0
  5. 5. FUTURE DEFINITION “Gamification is becoming a catch all word that encompasses not just gamification but also serious games, simulations, game based learning and playful experiences” Raftopoulos (2015) Marigo Raftopoulos http://www.researchgate.net/publ ication/274963363_How_enterpri ses_play_Towards_a_taxonomy _for_enterprise_gamification
  6. 6. “Games give us unnecessary obstacles that we volunteer to tackle” Bernard Suits
  7. 7. “UX design is about removing problems from the user. Game design is about giving problems to the user” Raph Koster
  8. 8. “UX design is about removing problems from the user. Game design is about giving problems to the user” Raph Koster
  9. 9. “UX design is about removing problems from the user. Game design is about giving problems to the user” Raph Koster Activision spent 6 years and how much money developing and launching the game Destiny? A. £31,000,000 B. £105,000,000 C. £310,000,000
  10. 10. “UX design is about removing problems from the user. Game design is about giving problems to the user” Raph Koster How much did Destiny make in sales the first day? A. £50,000,000 B. £500,000,000 C. £900,000,000
  11. 11. What percentage of video game players in the UK are female? A. 27% B. 41% C. 52%
  12. 12. According to Newzoo (April, 2016) the global games market in 2016 is worth? A. $99.6 billion B. $86.8 billion C. $61.1 billion
  13. 13. SCIENCE
  14. 14. Oxytocin Serotonin Endorphins Dopamine
  15. 15. Maslow’s Hierarchy of Needs
  16. 16. Three basic needs Competence Autonomy Relatedness Self-Determination Theory
  17. 17. Three key drivers Mastery Purpose Autonomy Daniel Pink - Drive
  18. 18. Marczewski’s Three Layers of Motivation
  19. 19. HARD FUN
  20. 20. PLAYING TO SEE HOW GOOD I REALLY AM
  21. 21. PLAYING TO BEAT THE GAME
  22. 22. HAVING MULTIPLE OBJECTIVES
  23. 23. REQUIRING STRATEGY RATHER THAN LUCK
  24. 24. EASY FUN
  25. 25. EXPLORING NEW WORLDS
  26. 26. EXCITEMENT AND ADVENTURE
  27. 27. WANTING TO FIGURE IT OUT
  28. 28. SEEING WHAT HAPPENS IN THE STORY
  29. 29. LIKING THE SOUND OF CARDS SHUFFLING
  30. 30. PEOPLE FUN
  31. 31. IT’S THE PEOPLE THAT ARE ADDICTIVE NOT THE GAME
  32. 32. I WANT AN EXCUSE TO INVITE MY FRIENDS OVER
  33. 33. I DON’T LIKE GAMES BUT IT’S A FUN WAY TO SPEND TIME WITH MY FRIENDS
  34. 34. I DON’T PLAY BUT IT’S FUN TO WATCH
  35. 35. SERIOUS FUN
  36. 36. PERSONAL GOALS
  37. 37. THE BIG PICTURE
  38. 38. Points Resources Boss fights Game components Content unlocking Badges Levels Progression Collections Achievements Social graph Leaderboards Teams Combat Virtual goods Quests Virtual currency Avatars Gifting
  39. 39. http://www.maersk.com/en/hardware/quest-for-oil
  40. 40. VIRTUOSO
  41. 41. Compettia - retaME
  42. 42. GAMIFIED CRM ONBOARDING
  43. 43. Name Role Points Coins Collections Badges Level Months Played Avg. points/mth Jane Employee 297,560 502 21 18 37 4 74,390 Simon Director 683,220 299 0 18 50 11 62,111 Ryan Employee 173,400 466 23 14 30 3 57,800 Jeanette Employee 430,670 546 0 12 43 11 39,152 Claire Employee 89,285 254 5 18 23 3 29,762 Laura Employee 293,950 496 1 21 37 11 26,723 Marsha Employee 215,115 354 28 19 32 10 21,512 Andrew Employee 179,355 335 13 14 30 9 19,928 Jen Employee 378,920 1142 27 19 40 21 18,044 Geoff Employee 193,205 493 9 18 31 11 17,564 TOP 10 USERS
  44. 44. TOP USER Name Role Points Coins Collections Badges Level Months Played Avg. points/mth Jane Employee 297,560 502 21 18 37 4 74,390 Simon Director 683,220 299 0 18 50 11 62,111 Ryan Employee 173,400 466 23 14 30 3 57,800 Jeanette Employee 430,670 546 0 12 43 11 39,152 Claire Employee 89,285 254 5 18 23 3 29,762 Laura Employee 293,950 496 1 21 37 11 26,723 Marsha Employee 215,115 354 28 19 32 10 21,512 Andrew Employee 179,355 335 13 14 30 9 19,928 Jen Employee 378,920 1142 27 19 40 21 18,044 Geoff Employee 193,205 493 9 18 31 11 17,564
  45. 45. LEAD BY EXAMPLE Name Role Points Coins Collections Badges Level Months Played Avg. points/mth Jane Employee 297,560 502 21 18 37 4 74,390 Simon Director 683,220 299 0 18 50 11 62,111 Ryan Employee 173,400 466 23 14 30 3 57,800 Jeanette Employee 430,670 546 0 12 43 11 39,152 Claire Employee 89,285 254 5 18 23 3 29,762 Laura Employee 293,950 496 1 21 37 11 26,723 Marsha Employee 215,115 354 28 19 32 10 21,512 Andrew Employee 179,355 335 13 14 30 9 19,928 Jen Employee 378,920 1142 27 19 40 21 18,044 Geoff Employee 193,205 493 9 18 31 11 17,564
  46. 46. BADGES Name Role Points Coins Collections Badges Level Months Played Avg. points/mth Jane Employee 297,560 502 21 18 37 4 74,390 Simon Director 683,220 299 0 18 50 11 62,111 Ryan Employee 173,400 466 23 14 30 3 57,800 Jeanette Employee 430,670 546 0 12 43 11 39,152 Claire Employee 89,285 254 5 18 23 3 29,762 Laura Employee 293,950 496 1 21 37 11 26,723 Marsha Employee 215,115 354 28 19 32 10 21,512 Andrew Employee 179,355 335 13 14 30 9 19,928 Jen Employee 378,920 1142 27 19 40 21 18,044 Geoff Employee 193,205 493 9 18 31 11 17,564
  47. 47. COINS Name Role Points Coins Collections Badges Level Months Played Avg. points/mth Jane Employee 297,560 502 21 18 37 4 74,390 Simon Director 683,220 299 0 18 50 11 62,111 Ryan Employee 173,400 466 23 14 30 3 57,800 Jeanette Employee 430,670 546 0 12 43 11 39,152 Claire Employee 89,285 254 5 18 23 3 29,762 Laura Employee 293,950 496 1 21 37 11 26,723 Marsha Employee 215,115 354 28 19 32 10 21,512 Andrew Employee 179,355 335 13 14 30 9 19,928 Jen Employee 378,920 1142 27 19 40 21 18,044 Geoff Employee 193,205 493 9 18 31 11 17,564
  48. 48. For more fun access whitepapers, webinars and articles on our website pete.jenkins@gamificationplus.uk http://gamificationplus.uk @gamifiplus @petejenkins Thank you for listening. See you in my Transformation Lab

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