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Can a gamified CRM really be fun to
use?
Gamification World Congress
November 2015 – Pete Jenkins
© GAMIFICATION+ LTD 2015 1
AGENDA
© GAMIFICATION+ LTD 2015 2
PETE’S CURRENT TITLES
 Founder – GAMIFICATION+ LTD
 Entrepreneur in Residence at University of Brighton
 Chair – International Gamification Confederation
(GamFed)
 Researcher in Gamification in HR at CROME (Centre
for Research on Management & Employment)
 Organiser of Brighton Gamification Meetup
 Ambassador for Worthing & Adur Chamber of
Commerce
© GAMIFICATION+ LTD 2015 3
CRM
© GAMIFICATION+ LTD 2015 4
GAMIFICATION
5
6
GAME MECHANICS
© GAMIFICATION+ LTD 2015 7
AESTHETICS
© GAMIFICATION+ LTD 2015 8
CUSTOMISABLE THEME
© GAMIFICATION+ LTD 2015 9
CUSTOMISABLE DASHBOARD
© GAMIFICATION+ LTD 2015 10
BADGES
© GAMIFICATION+ LTD 2015 11
LEVELS
© GAMIFICATION+ LTD 2015 12
COINS
© GAMIFICATION+ LTD 2015 13
VIRTUAL GOODS
© GAMIFICATION+ LTD 2015 14
COLLECTIONS
© GAMIFICATION+ LTD 2015 15
INCENTIVES
© GAMIFICATION+ LTD 2015 16
LEADERBOARD
© GAMIFICATION+ LTD 2015 17
POINTS & SKILLS
© GAMIFICATION+ LTD 2015 18
GAME DASHBOARD
© GAMIFICATION+ LTD 2015 19
SOCIAL MECHANICS
© GAMIFICATION+ LTD 2015 20
ACTIVITY FEED
© GAMIFICATION+ LTD 2015 21
WHAT’S GOING ON FEED
© GAMIFICATION+ LTD 2015 22
CONVERSATIONS
© GAMIFICATION+ LTD 2015 23
MISSIONS
© GAMIFICATION+ LTD 2015 24
DON’T PANIC
© GAMIFICATION+ LTD 2015 25
STATISTICS
© GAMIFICATION+ LTD 2015 26
TOP 10 USERS
© GAMIFICATION+ LTD 2015 27
Name Role Points Coins Collections Badges Level
Months
Played
Avg.
points/mth
Jane Employee 297,560 502 21 18 37 4 74,390
Simon Director 683,220 299 0 18 50 11 62,111
Ryan Employee 173,400 466 23 14 30 3 57,800
Jeanette Employee 430,670 546 0 12 43 11 39,152
Claire Employee 89,285 254 5 18 23 3 29,762
Laura Employee 293,950 496 1 21 37 11 26,723
Marsha Employee 215,115 354 28 19 32 10 21,512
Andrew Employee 179,355 335 13 14 30 9 19,928
Jen Employee 378,920 1142 27 19 40 21 18,044
Geoff Employee 193,205 493 9 18 31 11 17,564
TOP USER
© GAMIFICATION+ LTD 2015 28
Name Role Points Coins Collections Badges Level
Months
Played
Avg.
points/mth
Jane Employee 297,560 502 21 18 37 4 74,390
Simon Director 683,220 299 0 18 50 11 62,111
Ryan Employee 173,400 466 23 14 30 3 57,800
Jeanette Employee 430,670 546 0 12 43 11 39,152
Claire Employee 89,285 254 5 18 23 3 29,762
Laura Employee 293,950 496 1 21 37 11 26,723
Marsha Employee 215,115 354 28 19 32 10 21,512
Andrew Employee 179,355 335 13 14 30 9 19,928
Jen Employee 378,920 1142 27 19 40 21 18,044
Geoff Employee 193,205 493 9 18 31 11 17,564
LEAD BY EXAMPLE
© GAMIFICATION+ LTD 2015 29
Name Role Points Coins Collections Badges Level
Months
Played
Avg.
points/mth
Jane Employee 297,560 502 21 18 37 4 74,390
Simon Director 683,220 299 0 18 50 11 62,111
Ryan Employee 173,400 466 23 14 30 3 57,800
Jeanette Employee 430,670 546 0 12 43 11 39,152
Claire Employee 89,285 254 5 18 23 3 29,762
Laura Employee 293,950 496 1 21 37 11 26,723
Marsha Employee 215,115 354 28 19 32 10 21,512
Andrew Employee 179,355 335 13 14 30 9 19,928
Jen Employee 378,920 1142 27 19 40 21 18,044
Geoff Employee 193,205 493 9 18 31 11 17,564
BADGES
© GAMIFICATION+ LTD 2015 30
Name Role Points Coins Collections Badges Level
Months
Played
Avg.
points/mth
Jane Employee 297,560 502 21 18 37 4 74,390
Simon Director 683,220 299 0 18 50 11 62,111
Ryan Employee 173,400 466 23 14 30 3 57,800
Jeanette Employee 430,670 546 0 12 43 11 39,152
Claire Employee 89,285 254 5 18 23 3 29,762
Laura Employee 293,950 496 1 21 37 11 26,723
Marsha Employee 215,115 354 28 19 32 10 21,512
Andrew Employee 179,355 335 13 14 30 9 19,928
Jen Employee 378,920 1142 27 19 40 21 18,044
Geoff Employee 193,205 493 9 18 31 11 17,564
COINS
© GAMIFICATION+ LTD 2015 31
Name Role Points Coins Collections Badges Level
Months
Played
Avg.
points/mth
Jane Employee 297,560 502 21 18 37 4 74,390
Simon Director 683,220 299 0 18 50 11 62,111
Ryan Employee 173,400 466 23 14 30 3 57,800
Jeanette Employee 430,670 546 0 12 43 11 39,152
Claire Employee 89,285 254 5 18 23 3 29,762
Laura Employee 293,950 496 1 21 37 11 26,723
Marsha Employee 215,115 354 28 19 32 10 21,512
Andrew Employee 179,355 335 13 14 30 9 19,928
Jen Employee 378,920 1142 27 19 40 21 18,044
Geoff Employee 193,205 493 9 18 31 11 17,564
WHERE NEXT?
© GAMIFICATION+ LTD 2015 32
THANK YOU
pete.jenkins@gamificationplus.uk
http://gamificationplus.uk
@gamifiplus @petejenkins
© GAMIFICATION+ LTD 2015 33
CRM.me free trial at http://crm.me/sign-up/

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Can a gamified CRM really be fun to use?